{"id":4028,"date":"2026-07-28T06:55:43","date_gmt":"2026-07-27T21:55:43","guid":{"rendered":"https:\/\/debono.co.jp\/media\/?p=4028"},"modified":"2026-07-28T06:55:43","modified_gmt":"2026-07-27T21:55:43","slug":"owned-media-kpi-sekkei-ai","status":"publish","type":"post","link":"https:\/\/debono.co.jp\/media\/owned-media-kpi-sekkei-ai\/","title":{"rendered":"\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u306f\u4f55\u3092\u7f6e\u304f\uff1f\uff5cPV\u4ee5\u5916\u306e\u6307\u6a19\u8a2d\u8a08"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u6a19\u3092PV\u3067\u7f6e\u3044\u305f\u77ac\u9593\u304b\u3089\u3001\u904b\u7528\u306f\u5c11\u3057\u305a\u3064\u305a\u308c\u3066\u3044\u304d\u307e\u3059\u3002\u8aad\u307e\u308c\u308b\u8a18\u4e8b\u3092\u5897\u3084\u305d\u3046\u3068\u3057\u3066\u691c\u7d22\u9700\u8981\u306e\u5927\u304d\u3044\u4e00\u822c\u8a9e\u3092\u72d9\u3044\u3001\u81ea\u793e\u306e\u9867\u5ba2\u3068\u306f\u9055\u3046\u5c64\u304c\u96c6\u307e\u308a\u3001\u6570\u5b57\u306f\u4f38\u3073\u308b\u306e\u306b\u5546\u8ac7\u306f\u5897\u3048\u306a\u3044\u3002BtoB\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u5c02\u9580\u6027\u304c\u9ad8\u304f\u691c\u7d22\u9700\u8981\u304c\u9650\u5b9a\u7684\u306a\u305f\u3081\u3001<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u6bd4\u8f03\u7684\u5c11\u6570\u306ePV\u3067\u3082\u6210\u679c\u306b\u3064\u306a\u304c\u308b<\/span>\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306a\u306e\u306bPV\u3092\u4e3b\u6307\u6a19\u306b\u7f6e\u304f\u306e\u306f\u3001\u6e2c\u308a\u3084\u3059\u3044\u3068\u3044\u3046\u7406\u7531\u3060\u3051\u3067\u3042\u308b\u3053\u3068\u304c\u591a\u3044\u306f\u305a\u3067\u3059\u3002\u4e00\u65b9\u3067\u3001\u7acb\u3061\u4e0a\u3052\u76f4\u5f8c\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3092\u76ee\u6a19\u306b\u3059\u308b\u306e\u3082\u6a5f\u80fd\u3057\u307e\u305b\u3093\u3002\u6d41\u5165\u304c\u8db3\u308a\u305a\u3001\u691c\u8a3c\u304c\u3067\u304d\u306a\u3044\u305f\u3081\u3067\u3059\u3002\u9069\u5207\u306a\u6307\u6a19\u306f\u3001\u30e1\u30c7\u30a3\u30a2\u304c\u3069\u306e\u6bb5\u968e\u306b\u3042\u308b\u304b\u3067\u5909\u308f\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306b\u4f55\u3092\u898b\u308b\u306e\u304b\u3001KGI\u3068KPI\u306e\u95a2\u4fc2\u3001KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u308a\u65b9\u3001\u305d\u3057\u3066\u8ffd\u3046\u6307\u6a19\u3092\u7d5e\u308b\u5224\u65ad\u307e\u3067\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n<!-- \u25bc \u30ab\u30e1\u5148\u751f\uff06\u30ab\u30e1\u5b50 \u306f\u3058\u3081\u306b\u30c8\u30fc\u30af -->\n<div class=\"sb-intro-card\"><br \/>\n<div class=\"speech-bubble sb-left sb-sensei\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-sensei-v4.png\" alt=\"\u30ab\u30e1\u5148\u751f\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5148\u751f<\/span><\/div><div class=\"sb-balloon\"><p>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306eKPI\u3067\u4e00\u756a\u591a\u3044\u76f8\u8ac7\u306f\u300cPV\u304c\u4f38\u3073\u307e\u305b\u3093\u300d\u306a\u3093\u3060\u3002\u3067\u3082\u805e\u3044\u3066\u3044\u304f\u3068\u3001\u305d\u3082\u305d\u3082PV\u3092\u8ffd\u3046\u6bb5\u968e\u3058\u3083\u306a\u3044\u3053\u3068\u304c\u591a\u3044\u3002<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-right sb-kameko\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-ko-v3-up.png\" alt=\"\u30ab\u30e1\u5b50\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5b50<\/span><\/div><div class=\"sb-balloon\"><p>\u7acb\u3061\u4e0a\u3052\u3066\u534a\u5e74\u306a\u306e\u3067\u3059\u304c\u3001\u307e\u3060\u8a18\u4e8b\u308220\u672c\u304f\u3089\u3044\u3067\u3059\u3002<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-left sb-sensei\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-sensei-v4.png\" alt=\"\u30ab\u30e1\u5148\u751f\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5148\u751f<\/span><\/div><div class=\"sb-balloon\"><p>\u305d\u306e\u6bb5\u968e\u306a\u3089\u3001\u898b\u308b\u3079\u304d\u306f\u516c\u958b\u672c\u6570\u3060\u3088\u300220\u672c\u3067\u306f\u3069\u306e\u8a9e\u3067\u62fe\u308f\u308c\u308b\u304b\u3082\u6c7a\u307e\u3089\u306a\u3044\u3002PV\u3092\u76ee\u6a19\u306b\u3059\u308b\u3068\u3001\u672c\u6570\u3092\u72a0\u7272\u306b\u3057\u30661\u672c\u3092\u78e8\u304d\u3059\u304e\u308b\u65b9\u5411\u306b\u884c\u3063\u3066\u3057\u307e\u3046\u3002<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-right sb-kameko\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-ko-v3-up.png\" alt=\"\u30ab\u30e1\u5b50\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5b50<\/span><\/div><div class=\"sb-balloon\"><p>\u6bb5\u968e\u306b\u5408\u308f\u306a\u3044\u6307\u6a19\u3092\u8ffd\u3046\u3068\u3001\u884c\u52d5\u305d\u306e\u3082\u306e\u304c\u6b6a\u3080\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u306d\u3002<\/p><\/div><\/div><br \/>\n<\/div>\n\n<!-- \u25b2 \u30ab\u30e1\u5148\u751f\uff06\u30ab\u30e1\u5b50 \u306f\u3058\u3081\u306b\u30c8\u30fc\u30af -->\n\n<div class=\"swell-block-capbox cap_box is-style-onborder_ttl\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u8a18\u4e8b\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/div><div class=\"cap_box_content\">\n\n<ul class=\"is-style-check_list wp-block-list\"><li>KPI\u306f\u30d5\u30a7\u30fc\u30ba\u3067\u5207\u308a\u66ff\u3048\u308b\u3002\u7acb\u3061\u4e0a\u3052\u671f\u306f\u516c\u958b\u672c\u6570\u3001\u5236\u4f5c\u521d\u671f\u306fPV\u3068UU\u3001\u4e2d\u671f\u306f\u691c\u7d22\u9806\u4f4d\u3068\u56de\u904a\u3001\u6210\u719f\u671f\u306f\u76ee\u6a19\u30da\u30fc\u30b8\u9077\u79fb\u3068CV<\/li><li>\u7acb\u3061\u4e0a\u3052\u671f\u306bCV\u6570\u3092\u7f6e\u304b\u306a\u3044\u3002\u6d41\u5165\u304c\u4e0d\u8db3\u3057\u3066\u3044\u308b\u6bb5\u968e\u3067\u306f\u691c\u8a3c\u304c\u3067\u304d\u305a\u3001\u6570\u5b57\u304c\u52d5\u304b\u306a\u3044\u3053\u3068\u3067\u904b\u7528\u306e\u610f\u6b32\u3060\u3051\u304c\u524a\u3089\u308c\u308b<\/li><li>BtoB\u306f\u5c02\u9580\u6027\u304c\u9ad8\u304f\u691c\u7d22\u9700\u8981\u304c\u9650\u5b9a\u7684\u3002\u5c11\u306a\u3044PV\u3067\u3082\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u305f\u3081\u3001PV\u306e\u7d76\u5bfe\u5024\u3092\u76ee\u6a19\u306b\u3059\u308b\u3068\u9867\u5ba2\u3068\u9055\u3046\u5c64\u3092\u96c6\u3081\u3066\u3057\u307e\u3046<\/li><\/ul>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">PV\u3092\u76ee\u6a19\u306b\u7f6e\u304f\u3068\u904b\u7528\u304c\u305a\u308c\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">PV\u6570\u306f\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u6700\u3082\u6e2c\u308a\u3084\u3059\u3044\u6307\u6a19\u3067\u3059\u3002GA4\u3092\u958b\u3051\u3070\u3059\u3050\u5206\u304b\u308a\u3001\u524d\u6708\u6bd4\u3082\u51fa\u305b\u3066\u3001\u5831\u544a\u8cc7\u6599\u306b\u3082\u8f09\u305b\u3084\u3059\u3044\u3002\u3053\u306e\u6e2c\u308a\u3084\u3059\u3055\u304c\u3001\u305d\u306e\u307e\u307e\u76ee\u6a19\u3068\u3057\u3066\u63a1\u7528\u3055\u308c\u308b\u7406\u7531\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u554f\u984c\u306f\u3001PV\u3092\u5897\u3084\u3059\u65b9\u6cd5\u304c\u8907\u6570\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u5c02\u9580\u7684\u306a\u8a18\u4e8b\u3092\u5897\u3084\u3057\u3066\u72d9\u3063\u305f\u5c64\u306b\u5c4a\u3051\u308b\u306e\u30821\u3064\u306e\u65b9\u6cd5\u3067\u3059\u304c\u3001<strong>\u691c\u7d22\u9700\u8981\u306e\u5927\u304d\u3044\u4e00\u822c\u7684\u306a\u30c6\u30fc\u30de\u3092\u6271\u3048\u3070\u3001\u3088\u308a\u901f\u304fPV\u306f\u4f38\u3073\u307e\u3059<\/strong>\u3002\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u300d\u300c\u696d\u52d9\u52b9\u7387\u5316\u306e\u65b9\u6cd5\u300d\u3068\u3044\u3063\u305f\u8a18\u4e8b\u306f\u3001\u81ea\u793e\u306e\u9867\u5ba2\u3067\u306a\u3044\u4eba\u306b\u3082\u8aad\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3055\u3089\u306b\u5384\u4ecb\u306a\u306e\u306f\u3001\u3053\u306e\u6b6a\u307f\u304c\u6570\u5b57\u306e\u4e0a\u3067\u306f\u6210\u529f\u306b\u898b\u3048\u308b\u3053\u3068\u3067\u3059\u3002PV\u304c\u524d\u5e74\u6bd4150%\u306b\u306a\u308c\u3070\u3001\u5831\u544a\u306e\u5834\u3067\u306f\u8a55\u4fa1\u3055\u308c\u307e\u3059\u3002\u5546\u8ac7\u304c\u5897\u3048\u3066\u3044\u306a\u3044\u3053\u3068\u306f\u3001\u534a\u5e74\u5f8c\u306b\u5225\u306e\u8b70\u8ad6\u3068\u3057\u3066\u73fe\u308c\u308b\u3002<strong>\u6307\u6a19\u306e\u8a2d\u8a08\u3092\u8aa4\u308b\u3068\u3001\u6210\u529f\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u306a\u304c\u3089\u6210\u679c\u304b\u3089\u9060\u3056\u304b\u308b<\/strong>\u2014\u2014\u6700\u3082\u6c17\u3065\u304d\u306b\u304f\u3044\u5931\u6557\u306e\u5f62\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u305d\u3057\u3066\u3001PV\u3092\u76ee\u6a19\u306b\u3057\u305f\u904b\u7528\u306f\u5fc5\u305a\u5f8c\u8005\u306b\u6d41\u308c\u307e\u3059\u3002\u62c5\u5f53\u8005\u304c\u4e0d\u8aa0\u5b9f\u3060\u304b\u3089\u3067\u306f\u306a\u304f\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u6700\u77ed\u306e\u7d4c\u8def\u3092\u9078\u3076\u306e\u304c\u5408\u7406\u7684\u3060\u304b\u3089\u3067\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u6307\u6a19\u306f\u884c\u52d5\u3092\u898f\u5b9a\u3059\u308b<\/span>\u2014\u2014\u6e2c\u308b\u3082\u306e\u3092\u6c7a\u3081\u305f\u6642\u70b9\u3067\u3001\u30c1\u30fc\u30e0\u304c\u3069\u3046\u52d5\u304f\u304b\u3082\u6c7a\u307e\u308a\u307e\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u4f55\u3092\u6e2c\u308b\u304b\u306e\u9078\u629e\u306f\u614e\u91cd\u306b\u884c\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">KGI\u3068KPI\u3092\u5206\u3051\u3066\u8003\u3048\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u8a2d\u8a08\u306e\u51fa\u767a\u70b9\u306f\u3001KGI\uff08\u6700\u7d42\u76ee\u6a19\uff09\u3068KPI\uff08\u4e2d\u9593\u6307\u6a19\uff09\u3092\u5206\u3051\u308b\u3053\u3068\u3067\u3059\u3002BtoB\u4f01\u696d\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u306f\u3001<strong>\u65b0\u898f\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u306e\u5411\u4e0a\u3084\u55b6\u696d\u6848\u4ef6\u306e\u5275\u51fa\u3068\u3044\u3063\u305fKGI<\/strong>\u304c\u8a2d\u5b9a\u3055\u308c\u308b\u3053\u3068\u304c\u591a\u3044\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u533a\u5225\u304c\u66d6\u6627\u306a\u307e\u307e\u300c\u4eca\u671f\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u76ee\u6a19\u306fPV3\u4e07\u3067\u3059\u300d\u3068\u8a2d\u5b9a\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u305d\u306e\u6570\u5b57\u304c\u4e8b\u696d\u3068\u5207\u308a\u96e2\u3055\u308c\u307e\u3059\u3002\u6570\u5b57\u3092\u9054\u6210\u3057\u3066\u3082\u7d4c\u55b6\u5c64\u306b\u306f\u97ff\u304b\u305a\u3001\u9054\u6210\u3067\u304d\u306a\u304f\u3066\u3082\u4f55\u304c\u554f\u984c\u3060\u3063\u305f\u306e\u304b\u8aac\u660e\u3067\u304d\u306a\u3044\u3002KGI\u3068\u306e\u63a5\u7d9a\u304c\u306a\u3044\u76ee\u6a19\u306f\u3001\u8a55\u4fa1\u306e\u5834\u3067\u5fc5\u305a\u5b99\u306b\u6d6e\u304d\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">KGI\u306f\u4e8b\u696d\u306e\u8a00\u8449\u3067\u66f8\u304d\u307e\u3059\u3002\u300c\u5e74\u9593\u3067\u5546\u8ac7\u3092100\u4ef6\u5275\u51fa\u3059\u308b\u300d\u300c\u65b0\u898f\u30ea\u30fc\u30c9\u3092\u670850\u4ef6\u7372\u5f97\u3059\u308b\u300d\u3002\u3053\u3053\u306bPV\u306f\u5165\u308a\u307e\u305b\u3093\u3002PV\u306f\u4e8b\u696d\u306e\u6210\u679c\u3067\u306f\u306a\u304f\u3001\u6210\u679c\u306b\u81f3\u308b\u904e\u7a0b\u3067\u89b3\u6e2c\u3067\u304d\u308b\u6570\u5b57\u306e1\u3064\u306b\u3059\u304e\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">KPI\u306f\u3001\u305d\u306eKGI\u306b\u81f3\u308b\u9053\u7b4b\u306e\u4e2d\u3067\u3001<strong>\u3044\u307e\u81ea\u5206\u305f\u3061\u304c\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u90e8\u5206<\/strong>\u3092\u9078\u3073\u307e\u3059\u3002\u5546\u8ac7\u4ef6\u6570\u306f\u55b6\u696d\u306e\u52d5\u304d\u65b9\u306b\u3082\u5de6\u53f3\u3055\u308c\u307e\u3059\u304c\u3001\u8a18\u4e8b\u306e\u516c\u958b\u672c\u6570\u306f\u81ea\u5206\u305f\u3061\u3067\u6c7a\u3081\u3089\u308c\u307e\u3059\u3002\u691c\u7d22\u9806\u4f4d\u306f\u5b8c\u5168\u306b\u306f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u5bfe\u7b56\u3059\u308b\u8a9e\u306e\u9078\u3073\u65b9\u3068\u8a18\u4e8b\u306e\u8cea\u3067\u52d5\u304b\u305b\u307e\u3059\u3002\u3053\u306e\u300c\u52d5\u304b\u305b\u308b\u5ea6\u5408\u3044\u300d\u304c\u3001KPI\u3068\u3057\u3066\u9069\u5207\u304b\u306e1\u3064\u306e\u57fa\u6e96\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u30d5\u30a7\u30fc\u30ba\u306b\u3088\u3063\u3066\u898b\u308b\u6307\u6a19\u304c\u5909\u308f\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u6700\u3082\u91cd\u8981\u306a\u8003\u3048\u65b9\u304c\u3001\u30d5\u30a7\u30fc\u30ba\u3054\u3068\u306e\u5207\u308a\u66ff\u3048\u3067\u3059\u3002\u6574\u7406\u3055\u308c\u3066\u3044\u308b\u30d5\u30a7\u30fc\u30ba\u3068\u6307\u6a19\u306e\u5bfe\u5fdc\u306f\u6b21\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>\u30d5\u30a7\u30fc\u30ba<\/th><th>\u4e3b\u306b\u898b\u308b\u6307\u6a19<\/th><th>\u3053\u306e\u6bb5\u968e\u3067\u7f6e\u304b\u306a\u3044\u6307\u6a19<\/th><\/tr><\/thead><tbody><tr><td>\u7acb\u3061\u4e0a\u3052\uff08\u521d\u671f\u6570\u304b\u6708\uff09<\/td><td>\u6708\u9593\u306e\u516c\u958b\u8a18\u4e8b\u672c\u6570<\/td><td>CV\u6570\uff08\u6d41\u5165\u4e0d\u8db3\u3067\u691c\u8a3c\u3067\u304d\u306a\u3044\uff09<\/td><\/tr><tr><td>\u5236\u4f5c\u521d\u671f<\/td><td>\u8a18\u4e8b\u6570\u3001PV\u6570\u3001UU\u6570<\/td><td>CVR\uff08\u6bcd\u6570\u304c\u8db3\u308a\u306a\u3044\uff09<\/td><\/tr><tr><td>\u5236\u4f5c\u4e2d\u671f\u30fb\u6539\u5584<\/td><td>PV\u6570\u3001UU\u6570\u3001\u691c\u7d22\u9806\u4f4d\u3001\u56de\u904a\u7387\u3001\u76f4\u5e30\u7387\u3001\u6ede\u5728\u6642\u9593<\/td><td>\u672c\u6570\uff08\u8cea\u3078\u306e\u8ee2\u63db\u671f\uff09<\/td><\/tr><tr><td>\u30e1\u30c7\u30a3\u30a2\u6d3b\u7528\uff08\u6210\u719f\uff09<\/td><td>\u76ee\u6a19\u30da\u30fc\u30b8\u3078\u306e\u9077\u79fb\u6570\u3001CV\u6570\u3001CVR<\/td><td>\u672c\u6570\uff08\u7dad\u6301\u3067\u8db3\u308a\u308b\uff09<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a7\u30fc\u30ba\u3068\u3044\u3046\u8003\u3048\u65b9\u304c\u6709\u52b9\u306a\u306e\u306f\u3001<strong>\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u304c\u6210\u679c\u307e\u3067\u6642\u9593\u306e\u304b\u304b\u308b\u65bd\u7b56<\/strong>\u3060\u304b\u3089\u3067\u3059\u3002\u5e83\u544a\u306a\u3089\u51fa\u7a3f\u3057\u305f\u7fcc\u65e5\u306b\u6570\u5b57\u304c\u51fa\u307e\u3059\u304c\u3001\u8a18\u4e8b\u306f\u66f8\u3044\u3066\u304b\u3089\u8aad\u307e\u308c\u308b\u307e\u3067\u306b\u6570\u304b\u6708\u304b\u304b\u308a\u307e\u3059\u3002\u3053\u306e\u6642\u9593\u5dee\u3092\u7121\u8996\u3057\u3066\u6700\u7d42\u6210\u679c\u3060\u3051\u3092\u8ffd\u3046\u3068\u3001\u305d\u306e\u9593\u306e\u904b\u7528\u3092\u8a55\u4fa1\u3059\u308b\u624b\u6bb5\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u6bb5\u968e\u3092\u523b\u3080\u3053\u3068\u306f\u3001\u9014\u4e2d\u7d4c\u904e\u3092\u8a55\u4fa1\u53ef\u80fd\u306b\u3059\u308b\u5de5\u592b\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u8868\u306e\u8981\u70b9\u306f\u3001<strong>\u5404\u30d5\u30a7\u30fc\u30ba\u3067\u300c\u7f6e\u304b\u306a\u3044\u6307\u6a19\u300d\u304c\u3042\u308b<\/strong>\u3053\u3068\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u6307\u6a19\u3092\u6700\u521d\u304b\u3089\u8ffd\u3046\u3068\u3001\u3069\u306e\u6570\u5b57\u3082\u4e2d\u9014\u534a\u7aef\u306b\u52d5\u304d\u3001\u5224\u65ad\u304c\u3067\u304d\u307e\u305b\u3093\u3002\u6bb5\u968e\u306b\u5fdc\u3058\u3066\u4e3b\u5f79\u306e\u6307\u6a19\u30921\u301c2\u500b\u306b\u7d5e\u308b\u307b\u3046\u304c\u3001\u6539\u5584\u306e\u65b9\u5411\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u79fb\u884c\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3001\u8a18\u4e8b\u6570\u3068\u6d41\u5165\u91cf\u3067\u5224\u65ad\u3057\u307e\u3059\u3002\u516c\u958b\u672c\u6570\u304c\u4e00\u5b9a\u306b\u9054\u3057\u3001\u691c\u7d22\u304b\u3089\u306e\u6d41\u5165\u304c\u5b89\u5b9a\u3057\u3066\u767a\u751f\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3089\u6b21\u306e\u6bb5\u968e\u3078\u3002\u76ee\u5b89\u3068\u3057\u3066\u3001<strong>\u672c\u6570\u304c\u7a4d\u307f\u4e0a\u304c\u308a\u3001\u72d9\u3063\u305f\u8a9e\u3067\u9806\u4f4d\u304c\u4ed8\u304d\u59cb\u3081\u305f\u3068\u304d\u304c\u8ee2\u63db\u70b9<\/strong>\u306b\u306a\u308a\u307e\u3059\u3002\u30ab\u30ec\u30f3\u30c0\u30fc\u4e0a\u306e\u671f\u9593\u3067\u306f\u306a\u304f\u3001\u72b6\u614b\u3067\u5224\u65ad\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u7acb\u3061\u4e0a\u3052\u671f\u306bCV\u3092\u7f6e\u304b\u306a\u3044\u7406\u7531<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u6700\u521d\u306e\u30d5\u30a7\u30fc\u30ba\u3067\u6700\u3082\u5f37\u8abf\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u3001CV\u6570\u3092\u8a2d\u5b9a\u3057\u306a\u3044\u3068\u3044\u3046\u5224\u65ad\u3067\u3059\u3002\u7406\u7531\u306f\u660e\u5feb\u3067\u3001<strong>\u6d41\u5165\u4e0d\u8db3\u306e\u305f\u3081\u691c\u8a3c\u304c\u56f0\u96e3<\/strong>\u3060\u304b\u3089\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u6708\u306b100\u4eba\u3057\u304b\u8a2a\u308c\u306a\u3044\u30b5\u30a4\u30c8\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c1%\u306a\u3089\u67081\u4ef6\u3067\u3059\u3002\u3053\u306e\u6570\u5b57\u304c0\u4ef6\u306b\u306a\u3063\u3066\u30822\u4ef6\u306b\u306a\u3063\u3066\u3082\u3001\u305d\u308c\u304c\u65bd\u7b56\u306e\u52b9\u679c\u306a\u306e\u304b\u5076\u7136\u306a\u306e\u304b\u306f\u5224\u5225\u3067\u304d\u307e\u305b\u3093\u3002<strong>\u6539\u5584\u306e\u5224\u65ad\u304c\u3067\u304d\u306a\u3044\u6307\u6a19\u3092\u76ee\u6a19\u306b\u7f6e\u304f\u3068\u3001\u904b\u7528\u304c\u6839\u62e0\u306e\u306a\u3044\u8a66\u884c\u932f\u8aa4\u306b\u306a\u308a\u307e\u3059<\/strong>\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u52a0\u3048\u3066\u3001\u5fc3\u7406\u7684\u306a\u5f71\u97ff\u3082\u3042\u308a\u307e\u3059\u3002\u76ee\u6a19\u3068\u3057\u3066\u63b2\u3052\u305f\u6570\u5b57\u304c\u4f55\u304b\u6708\u3082\u52d5\u304b\u306a\u3044\u72b6\u614b\u306f\u3001\u30c1\u30fc\u30e0\u306e\u610f\u6b32\u3092\u524a\u308a\u307e\u3059\u3002\u7acb\u3061\u4e0a\u3052\u671f\u306b\u516c\u958b\u672c\u6570\u3092\u6307\u6a19\u306b\u3059\u308b\u306e\u306f\u3001<strong>\u52aa\u529b\u304c\u6570\u5b57\u306b\u53cd\u6620\u3055\u308c\u308b\u6307\u6a19\u3092\u9078\u3076<\/strong>\u3068\u3044\u3046\u610f\u5473\u3082\u3042\u308a\u307e\u3059\u3002\u66f8\u3051\u3070\u5897\u3048\u308b\u3001\u3068\u3044\u3046\u95a2\u4fc2\u304c\u898b\u3048\u308b\u3053\u3068\u304c\u3001\u3053\u306e\u6642\u671f\u306b\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u5236\u4f5c\u521d\u671f\uff1a\u8a18\u4e8b\u6570\u3068PV\u30fbUU<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u8a18\u4e8b\u304c\u4e00\u5b9a\u6570\u305f\u307e\u3063\u3066\u304f\u308b\u3068\u3001\u6b21\u306e\u6bb5\u968e\u306b\u5165\u308a\u307e\u3059\u3002\u3053\u306e\u6642\u671f\u306f\u8a18\u4e8b\u6570\u3092\u7d99\u7d9a\u3057\u3066\u8a08\u6e2c\u3057\u3064\u3064\u3001PV\u6570\u3068UU\u6570\u3067\u96c6\u5ba2\u72b6\u6cc1\u306e\u628a\u63e1\u3092\u59cb\u3081\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u3067\u306ePV\u306f\u3001\u76ee\u6a19\u3068\u3044\u3046\u3088\u308a<strong>\u89b3\u6e2c\u306e\u5bfe\u8c61<\/strong>\u3067\u3059\u3002\u3069\u306e\u8a18\u4e8b\u304c\u8aad\u307e\u308c\u59cb\u3081\u305f\u304b\u3001\u3069\u306e\u8a9e\u304b\u3089\u6d41\u5165\u3057\u3066\u3044\u308b\u304b\u3001\u60f3\u5b9a\u3057\u3066\u3044\u305f\u5c64\u304c\u6765\u3066\u3044\u308b\u304b\u3002\u6570\u5b57\u306e\u5927\u5c0f\u3088\u308a\u3001\u5185\u8a33\u306e\u5909\u5316\u3092\u898b\u307e\u3059\u3002\u524d\u6708\u6bd4\u3067\u4f55%\u5897\u3048\u305f\u304b\u3088\u308a\u3001\u300c\u5148\u6708\u306f\u306a\u304b\u3063\u305f\u8a9e\u304b\u3089\u306e\u6d41\u5165\u304c\u59cb\u307e\u3063\u305f\u300d\u3068\u3044\u3046\u8cea\u7684\u306a\u5909\u5316\u306e\u307b\u3046\u304c\u3001\u3053\u306e\u6bb5\u968e\u3067\u306f\u610f\u5473\u3092\u6301\u3061\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u6bb5\u968e\u3067\u4f75\u305b\u3066\u78ba\u8a8d\u3057\u305f\u3044\u306e\u304c\u3001\u6d41\u5165\u3057\u3066\u3044\u308b\u691c\u7d22\u8a9e\u306e\u6027\u8cea\u3067\u3059\u3002\u60f3\u5b9a\u3057\u3066\u3044\u305f\u5b9f\u52d9\u7684\u306a\u8a9e\u3067\u62fe\u308f\u308c\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u308c\u3068\u3082\u4e00\u822c\u7684\u306a\u8a9e\u3067\u5076\u767a\u7684\u306b\u6d41\u5165\u3057\u3066\u3044\u308b\u306e\u304b\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u540c\u3058PV\u6570\u3067\u3082\u3001\u6765\u3066\u3044\u308b\u8a9e\u304c\u9055\u3048\u3070\u610f\u5473\u304c\u307e\u3063\u305f\u304f\u9055\u3046<\/span>\u305f\u3081\u3001Search Console\u306e\u30af\u30a8\u30ea\u4e00\u89a7\u3092\u6708\u306b\u4e00\u5ea6\u306f\u958b\u3044\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u3053\u3067\u65b9\u5411\u306e\u305a\u308c\u306b\u6c17\u3065\u3051\u3070\u3001\u6b21\u306e\u8a18\u4e8b\u306e\u4f01\u753b\u304b\u3089\u4fee\u6b63\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">UU\u6570\u3092\u4f75\u305b\u3066\u898b\u308b\u7406\u7531\u306f\u3001PV\u3060\u3051\u3067\u306f\u540c\u4e00\u4eba\u7269\u306e\u8907\u6570\u56de\u8a2a\u554f\u3068\u5225\u4eba\u306e\u8a2a\u554f\u3092\u533a\u5225\u3067\u304d\u306a\u3044\u305f\u3081\u3067\u3059\u3002<strong>PV\u304c\u5897\u3048\u3066\u3082UU\u304c\u5897\u3048\u3066\u3044\u306a\u3044\u306a\u3089\u3001\u65e2\u5b58\u306e\u8aad\u8005\u304c\u56de\u904a\u3057\u3066\u3044\u308b\u3060\u3051<\/strong>\u3067\u3001\u65b0\u898f\u306e\u63a5\u70b9\u306f\u5e83\u304c\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u9006\u306bUU\u304c\u5897\u3048\u3066PV\u304c\u6a2a\u3070\u3044\u306a\u3089\u30011\u4eba\u3042\u305f\u308a\u306e\u95b2\u89a7\u6570\u304c\u6e1b\u3063\u3066\u3044\u307e\u3059\u30022\u3064\u3092\u4e26\u3079\u3066\u521d\u3081\u3066\u72b6\u6cc1\u304c\u8aad\u3081\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u4e2d\u671f\uff1a\u691c\u7d22\u9806\u4f4d\u3068\u56de\u904a\u306e\u8cea<\/h2>\n\n\n<p 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class=\"wp-block-paragraph\">\u691c\u7d22\u9806\u4f4d\u3092\u898b\u308b\u76ee\u7684\u306f\u3001<strong>\u3042\u3068\u4e00\u6b69\u3067\u4e0a\u4f4d\u306b\u5c4a\u304f\u8a18\u4e8b\u3092\u898b\u3064\u3051\u308b<\/strong>\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u300211\u4f4d\u304b\u308930\u4f4d\u306b\u4f4d\u7f6e\u3059\u308b\u8a18\u4e8b\u306f\u3001\u52a0\u7b46\u3084\u5185\u90e8\u30ea\u30f3\u30af\u306e\u8ffd\u52a0\u30671\u30da\u30fc\u30b8\u76ee\u306b\u5165\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u65b0\u898f\u8a18\u4e8b\u3092\u66f8\u304f\u3088\u308a\u3001\u65e2\u5b58\u8a18\u4e8b\u306e\u6539\u5584\u306e\u307b\u3046\u304c\u6295\u8cc7\u5bfe\u52b9\u679c\u304c\u9ad8\u3044\u9818\u57df\u3067\u3059\u3002<\/p>\n\n\n<p 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60%)\">\u5168\u8a18\u4e8b\u3092\u4e00\u5f8b\u306b\u6539\u5584\u3057\u3088\u3046\u3068\u305b\u305a\u3001\u72b6\u614b\u3067\u5206\u3051\u3066\u624b\u3092\u6253\u3064<\/span>\u307b\u3046\u304c\u6210\u679c\u306f\u65e9\u304f\u51fa\u307e\u3059\u3002<\/p>\n\n\n<p 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class=\"wp-block-heading\">\u6210\u719f\u671f\uff1a\u76ee\u6a19\u30da\u30fc\u30b8\u9077\u79fb\u3068CV<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u30e1\u30c7\u30a3\u30a2\u3068\u3057\u3066\u6a5f\u80fd\u3057\u59cb\u3081\u305f\u6bb5\u968e\u3067\u3001\u3088\u3046\u3084\u304fCV\u304c\u4e3b\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u6642\u671f\u306b\u898b\u308b\u306e\u306f\u3001\u76ee\u6a19\u30da\u30fc\u30b8\u3078\u306e\u9077\u79fb\u6570\u3001CV\u6570\u3001\u305d\u3057\u3066CVR\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6a19\u30da\u30fc\u30b8\u3078\u306e\u9077\u79fb\u6570\u3092\u3001CV\u6570\u3088\u308a\u5148\u306b\u7f6e\u3044\u3066\u3044\u308b\u70b9\u306b\u6ce8\u76ee\u3057\u3066\u304f\u3060\u3055\u3044\u3002<strong>\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306e\u30da\u30fc\u30b8\u3084\u554f\u3044\u5408\u308f\u305b\u30da\u30fc\u30b8\u3078\u4f55\u4eba\u304c\u5230\u9054\u3057\u305f\u304b<\/strong>\u306f\u3001CV\u6570\u3088\u308a\u4ef6\u6570\u304c\u591a\u304f\u3001\u6539\u5584\u306e\u52b9\u679c\u304c\u6e2c\u308a\u3084\u3059\u3044\u6307\u6a19\u3067\u3059\u3002\u9077\u79fb\u306f\u3057\u3066\u3044\u308b\u306e\u306b\u9001\u4fe1\u3055\u308c\u3066\u3044\u306a\u3044\u306a\u3089\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u554f\u984c\u3002\u305d\u3082\u305d\u3082\u9077\u79fb\u3057\u3066\u3044\u306a\u3044\u306a\u3089\u3001\u8a18\u4e8b\u304b\u3089\u306e\u5c0e\u7dda\u306e\u554f\u984c\u3002\u539f\u56e0\u306e\u5207\u308a\u5206\u3051\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u6210\u719f\u671f\u306b\u306f\u3001\u8a18\u4e8b\u3054\u3068\u306eCV\u8ca2\u732e\u3082\u898b\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3069\u306e\u8a18\u4e8b\u3092\u8aad\u3093\u3060\u4eba\u304c\u8cc7\u6599\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3066\u3044\u308b\u304b\u3002\u3053\u306e\u4e00\u89a7\u304c\u4f5c\u308c\u308c\u3070\u3001\u6b21\u306b\u66f8\u304f\u3079\u304d\u30c6\u30fc\u30de\u304c\u5206\u304b\u308a\u307e\u3059\u3002<strong>\u6210\u679c\u3092\u51fa\u3057\u3066\u3044\u308b\u8a18\u4e8b\u306e\u5468\u8fba\u306b\u306f\u3001\u307e\u3060\u66f8\u3044\u3066\u3044\u306a\u3044\u30c6\u30fc\u30de\u304c\u6b8b\u3063\u3066\u3044\u308b<\/strong>\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3067\u3059\u3002\u4f01\u753b\u4f1a\u8b70\u3067\u8b70\u8ad6\u3059\u308b\u3088\u308a\u3001\u3053\u306e\u4e00\u89a7\u3092\u898b\u308b\u307b\u3046\u304c\u65e9\u304f\u7b54\u3048\u304c\u51fa\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">CVR\u3092\u898b\u308b\u610f\u5473\u306f\u3001\u6d41\u5165\u306e\u8cea\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002PV\u304c\u5897\u3048\u3066\u3082CVR\u304c\u4e0b\u304c\u3063\u3066\u3044\u308b\u306a\u3089\u3001\u81ea\u793e\u306e\u9867\u5ba2\u3067\u306f\u306a\u3044\u5c64\u304c\u5897\u3048\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<strong>\u91cf\u306e\u6307\u6a19\u3068\u8cea\u306e\u6307\u6a19\u3092\u5fc5\u305a\u30bb\u30c3\u30c8\u3067\u898b\u308b<\/strong>\u2014\u2014\u3053\u308c\u304c\u6210\u719f\u671f\u306e\u904b\u7528\u306e\u8981\u70b9\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">BtoB\u306f\u5c11\u306a\u3044PV\u3067\u3082\u6210\u679c\u304c\u51fa\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u3067\u3001BtoB\u306b\u56fa\u6709\u306e\u4e8b\u60c5\u3092\u78ba\u8a8d\u3057\u3066\u304a\u304d\u307e\u3059\u3002BtoB\u306e\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u5c02\u9580\u6027\u304c\u9ad8\u304f\u691c\u7d22\u9700\u8981\u304c\u9650\u5b9a\u7684\u306a\u305f\u3081\u3001<strong>\u6bd4\u8f03\u7684\u5c11\u6570\u306ePV\u3067\u3082\u6210\u679c\u306b\u3064\u306a\u304c\u308b\u50be\u5411\u304c\u3042\u308b<\/strong>\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u6975\u7aef\u306a\u4f8b\u3092\u6319\u3052\u308b\u3068\u3001\u6708\u9593\u306ePV\u304c300\u3057\u304b\u306a\u3044\u30e1\u30c7\u30a3\u30a2\u304c\u5e74\u959320\u4ef6\u306e\u5546\u8ac7\u3092\u751f\u3093\u3067\u3044\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308a\u307e\u3059\u3002\u8aad\u8005\u304c\u7279\u5b9a\u306e\u5f79\u8077\u3068\u696d\u7a2e\u306b\u96c6\u4e2d\u3057\u3066\u3044\u308c\u3070\u3001\u3053\u3046\u3057\u305f\u3053\u3068\u304c\u8d77\u3053\u308a\u307e\u3059\u3002\u9006\u306b\u3001\u6708\u95935\u4e07PV\u3067\u3082\u4e00\u822c\u6d88\u8cbb\u8005\u5411\u3051\u306e\u8a9e\u3067\u96c6\u3081\u3066\u3044\u308c\u3070\u3001BtoB\u306e\u5546\u8ac7\u306f\u751f\u307e\u308c\u307e\u305b\u3093\u3002\u6570\u5b57\u306e\u5927\u5c0f\u3067\u306f\u306a\u304f\u3001\u8ab0\u304c\u8aad\u3093\u3067\u3044\u308b\u304b\u304c\u3059\u3079\u3066\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u7279\u6027\u306f\u3001\u76ee\u6a19\u8a2d\u5b9a\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u307e\u3059\u3002\u6708\u95931\u4e07PV\u306e\u30e1\u30c7\u30a3\u30a2\u3088\u308a\u3001\u6708\u95931,000PV\u306e\u30e1\u30c7\u30a3\u30a2\u306e\u307b\u3046\u304c\u5546\u8ac7\u3092\u751f\u3093\u3067\u3044\u308b\u3001\u3068\u3044\u3046\u72b6\u6cc1\u306f\u666e\u901a\u306b\u8d77\u3053\u308a\u307e\u3059\u3002\u8aad\u8005\u304c\u7279\u5b9a\u306e\u8ab2\u984c\u3092\u6301\u3063\u305f\u5b9f\u52d9\u62c5\u5f53\u8005\u306b\u7d5e\u3089\u308c\u3066\u3044\u308c\u3070\u30011\u4eba\u3042\u305f\u308a\u306e\u4fa1\u5024\u304c\u6841\u9055\u3044\u306b\u9ad8\u304f\u306a\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3060\u304b\u3089\u3053\u305d\u3001<strong>\u4ed6\u793e\u306ePV\u6570\u3068\u6bd4\u3079\u308b\u3053\u3068\u306b\u610f\u5473\u306f\u3042\u308a\u307e\u305b\u3093<\/strong>\u3002\u6bd4\u3079\u308b\u3079\u304d\u306f\u81ea\u793e\u306e\u904e\u53bb\u306e\u6570\u5b57\u3068\u3001\u305d\u3053\u304b\u3089\u751f\u307e\u308c\u305f\u5546\u8ac7\u306e\u6570\u3067\u3059\u3002\u300c\u696d\u754c\u5e73\u5747\u306f\u6708\u25cb\u4e07PV\u300d\u3068\u3044\u3063\u305f\u60c5\u5831\u3092\u76ee\u6a19\u306e\u6839\u62e0\u306b\u3059\u308b\u3068\u3001\u5c02\u9580\u6027\u3092\u8584\u3081\u308b\u65b9\u5411\u306b\u8235\u3092\u5207\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#cfe9ff 60%)\">\u8aad\u8005\u306e\u6570\u3067\u306f\u306a\u304f\u3001\u8aad\u8005\u306e\u8cea\u3067\u8a2d\u8a08\u3059\u308b<\/span>\u306e\u304cBtoB\u306e\u539f\u5247\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u308a\u65b9<\/h2>\n\n\n<p class=\"wp-block-paragraph\">KGI\u3068KPI\u3092\u3064\u306a\u3050\u624b\u9806\u3068\u3057\u3066\u3001KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u6210\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u3002KGI\u3092\u9802\u70b9\u306b\u7f6e\u304d\u3001\u305d\u308c\u3092\u69cb\u6210\u3059\u308b\u8981\u7d20\u3078\u5206\u89e3\u3057\u3066\u3044\u304f\u4f5c\u696d\u3067\u3059\u3002<\/p>\n\n\n<div class=\"swell-block-step is-style-default\" data-num-style=\"circle\">\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">1<\/span><\/div><div class=\"swell-block-step__title\">KGI\u3092\u4e8b\u696d\u306e\u8a00\u8449\u3067\u5b9a\u7fa9\u3059\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u7d4c\u7531\u3067\u5e74\u9593\u306e\u5546\u8ac7\u309250\u4ef6\u5275\u51fa\u3059\u308b\u300d\u306e\u3088\u3046\u306b\u3001\u4e8b\u696d\u306e\u6210\u679c\u3068\u3057\u3066\u66f8\u304d\u307e\u3059\u3002PV\u3084UU\u3068\u3044\u3063\u305f\u30e1\u30c7\u30a3\u30a2\u5185\u306e\u6307\u6a19\u306f\u3053\u3053\u306b\u7f6e\u304d\u307e\u305b\u3093\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">2<\/span><\/div><div class=\"swell-block-step__title\">KGI\u3092\u639b\u3051\u7b97\u306e\u8981\u7d20\u306b\u5206\u89e3\u3059\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u5546\u8ac7\u6570\uff1dCV\u6570\u00d7\u5546\u8ac7\u5316\u7387\u3001CV\u6570\uff1d\u6d41\u5165\u6570\u00d7CVR\u3001\u3068\u3044\u3046\u3088\u3046\u306b\u5206\u89e3\u3057\u307e\u3059\u3002\u639b\u3051\u7b97\u306e\u5f62\u306b\u3059\u308b\u3068\u3001\u3069\u306e\u8981\u7d20\u3092\u4f38\u3070\u305b\u3070\u5168\u4f53\u304c\u52d5\u304f\u304b\u304c\u898b\u3048\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">3<\/span><\/div><div class=\"swell-block-step__title\">\u3044\u307e\u52d5\u304b\u305b\u308b\u8981\u7d20\u3092\u7279\u5b9a\u3059\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u5206\u89e3\u3057\u305f\u8981\u7d20\u306e\u3046\u3061\u3001\u81ea\u5206\u305f\u3061\u304c\u76f4\u63a5\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3067\u304d\u308b\u3082\u306e\u3092\u9078\u3073\u307e\u3059\u3002\u7acb\u3061\u4e0a\u3052\u671f\u306a\u3089\u8a18\u4e8b\u6570\u3001\u6210\u719f\u671f\u306a\u3089CVR\u3068\u3044\u3063\u305f\u5177\u5408\u306b\u3001\u30d5\u30a7\u30fc\u30ba\u306b\u3088\u3063\u3066\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">4<\/span><\/div><div class=\"swell-block-step__title\">SMART\u57fa\u6e96\u3067\u59a5\u5f53\u6027\u3092\u78ba\u8a8d\u3059\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u5177\u4f53\u7684\u304b\u3001\u8a08\u6e2c\u3067\u304d\u308b\u304b\u3001\u9054\u6210\u53ef\u80fd\u304b\u3001KGI\u3068\u95a2\u9023\u3057\u3066\u3044\u308b\u304b\u3001\u671f\u9650\u304c\u3042\u308b\u304b\u3002\u3053\u306e5\u3064\u3092\u6e80\u305f\u3057\u3066\u3044\u306a\u3044\u6307\u6a19\u306f\u3001\u904b\u7528\u306e\u9014\u4e2d\u3067\u5f62\u9ab8\u5316\u3057\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">5<\/span><\/div><div class=\"swell-block-step__title\">\u8ffd\u3046\u6307\u6a19\u30921\u301c2\u500b\u306b\u7d5e\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u30c4\u30ea\u30fc\u4e0a\u306e\u8981\u7d20\u3092\u3059\u3079\u3066KPI\u306b\u3057\u306a\u3044\u3053\u3068\u3002\u5fc5\u8981\u5341\u5206\u306a\u9805\u76ee\u306e\u307f\u306b\u7d5e\u308a\u8fbc\u307f\u307e\u3059\u3002\u8907\u6570\u6307\u6a19\u3092\u540c\u6642\u306b\u8ffd\u3046\u3068\u3001\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u304c\u56f0\u96e3\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u30c4\u30ea\u30fc\u3092\u4f5c\u308b\u4f5c\u696d\u306f\u30011\u4eba\u3067\u3084\u3089\u306a\u3044\u307b\u3046\u304c\u3046\u307e\u304f\u3044\u304d\u307e\u3059\u3002\u55b6\u696d\u3084\u30a4\u30f3\u30b5\u30a4\u30c9\u30bb\u30fc\u30eb\u30b9\u3068\u4e00\u7dd2\u306b\u63cf\u304f\u3068\u3001\u7387\u306e\u898b\u7a4d\u3082\u308a\u306b\u73fe\u5834\u306e\u611f\u899a\u304c\u5165\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u3053\u306e\u5834\u3067\u30ea\u30fc\u30c9\u306e\u5b9a\u7fa9\u3084\u5546\u8ac7\u5316\u306e\u57fa\u6e96\u306b\u3064\u3044\u3066\u3082\u8b70\u8ad6\u304c\u751f\u307e\u308c\u307e\u3059\u3002KPI\u30c4\u30ea\u30fc\u306e\u4f5c\u6210\u306f\u3001\u6570\u5b57\u3092\u4f5c\u308b\u4f5c\u696d\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u90e8\u9580\u9593\u3067\u524d\u63d0\u3092\u63c3\u3048\u308b\u5834\u3067\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u624b\u9806\u3067\u6700\u3082\u4fa1\u5024\u304c\u3042\u308b\u306e\u306f2\u3064\u76ee\u3067\u3059\u3002<strong>\u639b\u3051\u7b97\u306b\u5206\u89e3\u3059\u308b\u3068\u3001\u3069\u3053\u304c\u30dc\u30c8\u30eb\u30cd\u30c3\u30af\u304b\u304c\u6570\u5b57\u3067\u898b\u3048\u307e\u3059<\/strong>\u3002\u6d41\u5165\u304c1\u4e07\u3067\u3001CVR\u304c0.5%\u3067\u3001\u5546\u8ac7\u5316\u7387\u304c20%\u306a\u3089\u3001\u5546\u8ac7\u306f10\u4ef6\u3067\u3059\u3002\u3053\u3053\u3067\u6d41\u5165\u30922\u500d\u306b\u3059\u308b\u306e\u3068\u3001CVR\u30922\u500d\u306b\u3059\u308b\u306e\u3068\u3067\u306f\u3001\u5fc5\u8981\u306a\u52b4\u529b\u304c\u307e\u3063\u305f\u304f\u9055\u3044\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">5\u3064\u76ee\u306e\u300c\u7d5e\u308b\u300d\u306f\u3001\u5b9f\u884c\u304c\u6700\u3082\u96e3\u3057\u3044\u90e8\u5206\u3067\u3059\u3002\u3059\u3079\u3066\u306e\u6570\u5b57\u304c\u6c17\u306b\u306a\u308b\u306e\u306f\u81ea\u7136\u306a\u611f\u899a\u3067\u3059\u304c\u3001<strong>\u8907\u6570\u306e\u6307\u6a19\u3092\u540c\u6642\u306b\u8ffd\u3046\u3068\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u304c\u56f0\u96e3\u306b\u306a\u308b<\/strong>\u3068\u660e\u78ba\u306b\u6307\u6458\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u8ffd\u308f\u306a\u3044\u6307\u6a19\u3092\u6c7a\u3081\u308b\u3053\u3068\u3082\u3001\u8a2d\u8a08\u306e\u4e00\u90e8\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">SMART\u57fa\u6e96\u3067\u78ba\u8a8d\u3059\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u8a2d\u5b9a\u3057\u305fKPI\u304c\u59a5\u5f53\u304b\u3069\u3046\u304b\u3092\u5224\u65ad\u3059\u308b\u67a0\u7d44\u307f\u3068\u3057\u3066\u3001SMART\u57fa\u6e96\u304c\u6319\u3052\u3089\u308c\u3066\u3044\u307e\u3059\u30025\u3064\u306e\u89b3\u70b9\u3067\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n\n<ul class=\"is-style-check_list wp-block-list\"><li>Specific\uff08\u5177\u4f53\u7684\uff09\uff1a\u4f55\u3092\u6570\u3048\u308b\u306e\u304b\u304c\u4e00\u610f\u306b\u6c7a\u307e\u3063\u3066\u3044\u308b\u304b<\/li><li>Measurable\uff08\u8a08\u6e2c\u53ef\u80fd\uff09\uff1a\u3044\u307e\u306e\u30c4\u30fc\u30eb\u69cb\u6210\u3067\u5b9f\u969b\u306b\u6e2c\u308c\u308b\u304b<\/li><li>Achievable\uff08\u9054\u6210\u53ef\u80fd\uff09\uff1a\u73fe\u5728\u306e\u4f53\u5236\u3067\u5c4a\u304d\u3046\u308b\u6c34\u6e96\u304b<\/li><li>Relevant\uff08\u95a2\u9023\u6027\uff09\uff1aKGI\u306e\u9054\u6210\u306b\u672c\u5f53\u306b\u3064\u306a\u304c\u308b\u6307\u6a19\u304b<\/li><li>Time-bounded\uff08\u671f\u9650\uff09\uff1a\u3044\u3064\u307e\u3067\u306b\u9054\u6210\u3059\u308b\u304b\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u304b<\/li><\/ul>\n\n\n<p class=\"wp-block-paragraph\">Achievable\u306b\u3064\u3044\u3066\u3082\u3001\u5b9f\u52d9\u3067\u306f\u614e\u91cd\u306b\u898b\u3066\u304f\u3060\u3055\u3044\u3002\u524d\u5e74\u6bd4200%\u3068\u3044\u3063\u305f\u76ee\u6a19\u306f\u3001\u63b2\u3052\u305f\u77ac\u9593\u306f\u524d\u5411\u304d\u306b\u898b\u3048\u307e\u3059\u304c\u3001<strong>\u9054\u6210\u4e0d\u53ef\u80fd\u3060\u3068\u5206\u304b\u3063\u305f\u6642\u70b9\u3067\u30c1\u30fc\u30e0\u304c\u6570\u5b57\u3092\u898b\u306a\u304f\u306a\u308a\u307e\u3059<\/strong>\u3002\u5c4a\u304d\u3046\u308b\u6c34\u6e96\u306b\u7f6e\u304d\u3001\u9054\u6210\u3057\u305f\u3089\u4e0a\u3052\u308b\u3002\u3053\u306e\u7a4d\u307f\u91cd\u306d\u306e\u307b\u3046\u304c\u3001\u7d50\u679c\u7684\u306b\u9060\u304f\u307e\u3067\u884c\u3051\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e5\u3064\u306e\u3046\u3061\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3067\u6700\u3082\u898b\u843d\u3068\u3055\u308c\u308b\u306e\u304cMeasurable\u3067\u3059\u3002\u300c\u8aad\u8005\u306e\u7406\u89e3\u5ea6\u3092\u9ad8\u3081\u308b\u300d\u300c\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u3092\u4e0a\u3052\u308b\u300d\u3068\u3044\u3063\u305f\u76ee\u6a19\u306f\u3001\u65b9\u5411\u3068\u3057\u3066\u306f\u6b63\u3057\u304f\u3066\u3082<strong>\u6e2c\u308b\u624b\u6bb5\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070KPI\u306b\u306a\u308a\u307e\u305b\u3093<\/strong>\u3002\u6e2c\u308c\u306a\u3044\u3082\u306e\u3092\u76ee\u6a19\u306b\u7f6e\u304f\u3068\u3001\u5831\u544a\u306e\u5834\u3067\u611f\u60f3\u3092\u8ff0\u3079\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">Relevant\u3082\u91cd\u8981\u3067\u3059\u3002SNS\u306e\u30b7\u30a7\u30a2\u6570\u306f\u6e2c\u308c\u307e\u3059\u304c\u3001\u305d\u308c\u304cBtoB\u306e\u5546\u8ac7\u306b\u3064\u306a\u304c\u308b\u304b\u306f\u5225\u306e\u8a71\u3067\u3059\u3002<strong>\u6e2c\u308c\u308b\u3053\u3068\u3068\u3001\u610f\u5473\u304c\u3042\u308b\u3053\u3068\u306f\u9055\u3044\u307e\u3059<\/strong>\u3002KPI\u30c4\u30ea\u30fc\u306e\u4e0a\u3067KGI\u3068\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u6307\u6a19\u306f\u3001\u3069\u308c\u3060\u3051\u6539\u5584\u3057\u3066\u3082\u4e8b\u696d\u306b\u306f\u52b9\u304d\u307e\u305b\u3093\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u76ee\u6a19\u5024\u3092\u3069\u3046\u6c7a\u3081\u308b\u304b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u8ffd\u3046\u6307\u6a19\u304c\u6c7a\u307e\u3063\u3066\u3082\u3001\u76ee\u6a19\u5024\u306e\u8a2d\u5b9a\u3067\u624b\u304c\u6b62\u307e\u308a\u307e\u3059\u3002\u300c\u6708\u9593PV1\u4e07\u300d\u3068\u3044\u3046\u6570\u5b57\u306b\u6839\u62e0\u304c\u306a\u3044\u3001\u3068\u3044\u3046\u60a9\u307f\u306f\u591a\u304f\u306e\u73fe\u5834\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n<p 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