{"id":3897,"date":"2026-07-27T18:52:12","date_gmt":"2026-07-27T09:52:12","guid":{"rendered":"https:\/\/debono.co.jp\/media\/?p=3897"},"modified":"2026-07-27T18:52:12","modified_gmt":"2026-07-27T09:52:12","slug":"sns-kpi-sekkei-ai","status":"publish","type":"post","link":"https:\/\/debono.co.jp\/media\/sns-kpi-sekkei-ai\/","title":{"rendered":"SNS\u904b\u7528\u306eKPI\u306f\u4f55\u3092\u8ffd\u3046\uff1f\uff5c\u6570\u5b57\u3067\u8a9e\u308c\u308b\u904b\u7528\u306b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2025\u5e744\u670821\u65e5\u3001Instagram\u3067\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3068\u518d\u751f\u6570\u304c\u59ff\u3092\u6d88\u3057\u3001\u3059\u3079\u3066\u300c\u30d3\u30e5\u30fc\uff08views\uff09\u300d\u306b\u7d71\u5408\u3055\u308c\u307e\u3057\u305f\u3002Meta\u306f\u540c\u5e741\u6708\u306b\u958b\u767a\u8005\u5411\u3051\u30d6\u30ed\u30b0\u3067\u544a\u77e5\u3057\u3001\u7d0490\u65e5\u306e\u7336\u4e88\u3092\u7f6e\u3044\u3066\u5207\u308a\u66ff\u3048\u3066\u3044\u307e\u3059\u3002\u9577\u304f\u4f7f\u308f\u308c\u3066\u304d\u305f\u6307\u6a19\u306e\u540d\u524d\u304c\u3001\u5916\u90e8\u304b\u3089\u4e00\u6589\u306b\u5909\u308f\u3063\u305f\u308f\u3051\u3067\u3059\u3002\u3053\u3053\u304b\u3089\u5206\u304b\u308b\u306e\u306f\u3001SNS\u904b\u7528\u306eKPI\u306b\u306f<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5074\u306e\u90fd\u5408\u3067\u5b9a\u7fa9\u305d\u306e\u3082\u306e\u304c\u52d5\u304f\u3068\u3044\u3046\u524d\u63d0<\/span>\u304c\u3042\u308b\u3053\u3068\u3067\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u305d\u306e\u5834\u306e\u6307\u6a19\u540d\u306b\u5bc4\u308a\u304b\u304b\u3089\u305a\u3001\u4e8b\u696d\u306e\u3069\u3053\u306b\u3064\u306a\u304c\u308b\u6570\u5b57\u306a\u306e\u304b\u3067\u968e\u5c64\u3092\u7d44\u3080\u8a2d\u8a08\u304c\u8981\u308a\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001SNS\u306e\u6570\u5b57\u304c\u4e8b\u696d\u306e\u8a00\u8449\u306b\u7ffb\u8a33\u3067\u304d\u306a\u3044\u72b6\u614b\u3092\u51fa\u767a\u70b9\u306b\u3001\u539f\u56e0\u30923\u3064\u306b\u5206\u89e3\u3057\u3001\u30ea\u30fc\u30c1\u304b\u3089\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30b5\u30a4\u30c8\u9001\u5ba2\u3001\u30ea\u30fc\u30c9\u3001\u5546\u8ac7\u307e\u3067\u306e5\u968e\u5c64\u3067KPI\u3092\u7d44\u307f\u7acb\u3066\u308b\u624b\u9806\u3092\u6574\u7406\u3057\u307e\u3059\u3002<\/p>\n\n<!-- \u25bc \u30ab\u30e1\u5148\u751f\uff06\u30ab\u30e1\u5b50 \u306f\u3058\u3081\u306b\u30c8\u30fc\u30af -->\n<div class=\"sb-intro-card\"><br \/>\n<div class=\"speech-bubble sb-left sb-sensei\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-sensei-v4.png\" alt=\"\u30ab\u30e1\u5148\u751f\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5148\u751f<\/span><\/div><div class=\"sb-balloon\"><p>SNS\u904b\u7528\u306eKPI\u3068\u3044\u3046\u306e\u306f\u3001\u6295\u7a3f\u306e\u6210\u679c\u3092\u6e2c\u308b\u305f\u3081\u306b\u8ffd\u3046\u4e2d\u9593\u6307\u6a19\u306e\u3053\u3068\u3060\u3088\u3002\u3084\u3084\u3053\u3057\u3044\u306e\u306f\u3001\u540c\u3058\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u300d\u3067\u3082\u3001SNS\u306b\u3088\u3063\u3066\u8a08\u7b97\u306e\u5206\u6bcd\u304c\u9055\u3046\u3053\u3068\u306a\u3093\u3060\u3002<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-right sb-kameko\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-ko-v3-up.png\" alt=\"\u30ab\u30e1\u5b50\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5b50<\/span><\/div><div class=\"sb-balloon\"><p>\u5206\u6bcd\u304c\u9055\u3046\u3093\u3067\u3059\u304b\u3002\u305d\u308c\u3060\u3068\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u307e\u305f\u3044\u3067\u6bd4\u3079\u3089\u308c\u307e\u305b\u3093\u306d\u2026\u2026\u3002<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-left sb-sensei\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-sensei-v4.png\" alt=\"\u30ab\u30e1\u5148\u751f\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5148\u751f<\/span><\/div><div class=\"sb-balloon\"><p>\u305d\u3046\u3002\u3057\u304b\u3082\u5b9a\u7fa9\u305d\u306e\u3082\u306e\u304c\u66f4\u65b0\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308b\u30022025\u5e74\u306b\u306fInstagram\u3067\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u518d\u751f\u6570\u304c\u30d3\u30e5\u30fc\u306b\u4e00\u672c\u5316\u3055\u308c\u305f\u3057\u306d\u3002\u3060\u304b\u3089\u6307\u6a19\u540d\u3092\u4e26\u3079\u308b\u3088\u308a\u3001\u30ea\u30fc\u30c1\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u9001\u5ba2\u30fb\u30ea\u30fc\u30c9\u30fb\u5546\u8ac7\u3068\u3044\u3046\u968e\u5c64\u3092\u3064\u304f\u3063\u3066\u3001\u3069\u306e\u6bb5\u3067\u3064\u307e\u305a\u3044\u3066\u3044\u308b\u304b\u3092\u898b\u308b\u307b\u3046\u304c\u5b9f\u7528\u7684\u306a\u3093\u3060\u3002<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-right sb-kameko\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-ko-v3-up.png\" alt=\"\u30ab\u30e1\u5b50\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5b50<\/span><\/div><div class=\"sb-balloon\"><p>\u6307\u6a19\u3092\u96c6\u3081\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u3064\u306a\u304c\u308a\u3092\u8a2d\u8a08\u3059\u308b\u3093\u3067\u3059\u306d\u3002\u3069\u3053\u3067\u8a71\u304c\u3064\u306a\u304c\u3089\u306a\u304f\u306a\u308b\u306e\u304b\u3001\u9806\u306b\u898b\u3066\u3044\u304d\u307e\u3059\u3002<\/p><\/div><\/div><br \/>\n<\/div>\n\n<!-- \u25b2 \u30ab\u30e1\u5148\u751f\uff06\u30ab\u30e1\u5b50 \u306f\u3058\u3081\u306b\u30c8\u30fc\u30af -->\n\n<div class=\"swell-block-capbox cap_box is-style-onborder_ttl\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u8a18\u4e8b\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/div><div class=\"cap_box_content\">\n\n<ul class=\"is-style-check_list wp-block-list\"><li>SNS\u306e\u6307\u6a19\u306f\u5b9a\u7fa9\u304c\u66f4\u65b0\u3055\u308c\u308b\u3002\u6307\u6a19\u540d\u306b\u5bc4\u308a\u304b\u304b\u3089\u305a\u3001\u30ea\u30fc\u30c1\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u9001\u5ba2\u30fb\u30ea\u30fc\u30c9\u30fb\u5546\u8ac7\u306e5\u968e\u5c64\u3067\u8a2d\u8a08\u3059\u308b<\/li><li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u5206\u6bcd\u306f\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306b\u9055\u3046\u3002\u6a2a\u4e26\u3073\u6bd4\u8f03\u306f\u305b\u305a\u3001\u81ea\u793e\u306e\u63a8\u79fb\u3092\u57fa\u6e96\u306b\u898b\u308b<\/li><li>SNS\u304b\u3089\u306e\u6d41\u5165\u306f\u4e00\u90e8\u304c\u8a08\u6e2c\u304b\u3089\u629c\u3051\u843d\u3061\u308b\u3002UTM\u3067\u6355\u307e\u3048\u3089\u308c\u308b\u7bc4\u56f2\u3092\u6c7a\u3081\u3001\u629c\u3051\u308b\u90e8\u5206\u306f\u6700\u521d\u304b\u3089\u524d\u63d0\u306b\u7e54\u308a\u8fbc\u3080<\/li><\/ul>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u6307\u6a19\u306e\u5b9a\u7fa9\u305d\u306e\u3082\u306e\u304c\u52d5\u3044\u305f<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u307e\u305a\u3001\u5909\u5316\u306e\u4e2d\u8eab\u3092\u6b63\u78ba\u306b\u62bc\u3055\u3048\u307e\u3059\u3002Instagram\u3067\u306f2025\u5e744\u670821\u65e5\u3092\u3082\u3063\u3066\u3001\u6295\u7a3f\u306e\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3068\u30ea\u30fc\u30eb\u306e\u518d\u751f\u6570\uff08\u30d7\u30ec\u30a4\u6570\uff09\u304c\u5ec3\u6b62\u3055\u308c\u3001\u30d3\u30e5\u30fc\uff08views\uff09\u306b\u7d71\u5408\u3055\u308c\u307e\u3057\u305f\u3002\u30d3\u30e5\u30fc\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8996\u8074\u3055\u308c\u305f\u3059\u3079\u3066\u306e\u56de\u6570\u3092\u6570\u3048\u308b\u6307\u6a19\u3067\u3001\u540c\u3058\u4eba\u306e\u7e70\u308a\u8fd4\u3057\u8996\u8074\u3082\u542b\u307f\u307e\u3059\u3002\u5bfe\u8c61\u306f\u6295\u7a3f\u30fb\u30ea\u30fc\u30eb\u30fb\u30b9\u30c8\u30fc\u30ea\u30fc\u30ba\u30fb\u30ab\u30eb\u30fc\u30bb\u30eb\u30fb\u5199\u771f\u30fb\u30e9\u30a4\u30d6\u3068\u3001\u307b\u307c\u5168\u5f62\u5f0f\u306b\u53ca\u3073\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u5909\u66f4\u304c\u5b9f\u52d9\u306b\u53ca\u307c\u3057\u305f\u5f71\u97ff\u306f\u3001\u5831\u544a\u66f8\u306e\u65ad\u7d76\u3067\u3059\u30022025\u5e743\u6708\u307e\u3067\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u300c\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u300d\u3067\u8a18\u9332\u3057\u305f\u6570\u5b57\u3068\u30014\u6708\u4ee5\u964d\u306e\u300c\u30d3\u30e5\u30fc\u300d\u306e\u6570\u5b57\u306f\u3001\u540c\u3058\u5217\u306b\u4e26\u3079\u3089\u308c\u307e\u305b\u3093\u3002\u5b9a\u7fa9\u304c\u9055\u3046\u305f\u3081\u3001\u5358\u7d14\u306b\u524d\u6708\u6bd4\u3092\u8a08\u7b97\u3059\u308b\u3068\u8aa4\u3063\u305f\u8aad\u307f\u65b9\u306b\u306a\u308a\u307e\u3059\u3002<strong>\u6307\u6a19\u306e\u5207\u308a\u66ff\u3048\u304c\u8d77\u304d\u305f\u6708\u306f\u3001\u6642\u7cfb\u5217\u306e\u9023\u7d9a\u6027\u304c\u5207\u308c\u308b<\/strong>\u2014\u2014\u3053\u308c\u3092\u77e5\u3089\u305a\u306b\u524d\u5e74\u540c\u6708\u6bd4\u3092\u51fa\u3059\u3068\u3001\u8aac\u660e\u3067\u304d\u306a\u3044\u5897\u6e1b\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u540c\u6642\u306b\u3001\u30ea\u30fc\u30c1\u306e\u4f4d\u7f6e\u3065\u3051\u3082\u76f8\u5bfe\u7684\u306b\u4e0b\u304c\u308a\u307e\u3057\u305f\u3002\u304b\u3064\u3066\u306f\u300c\u4f55\u4eba\u306b\u5c4a\u3044\u305f\u304b\u300d\u3092\u793a\u3059\u30ea\u30fc\u30c1\u304c\u4e2d\u5fc3\u7684\u306a\u6307\u6a19\u3067\u3057\u305f\u304c\u3001\u73fe\u5728\u306f\u8996\u8074\u306e\u7dcf\u91cf\u3092\u793a\u3059\u30d3\u30e5\u30fc\u304c\u524d\u9762\u306b\u51fa\u3066\u3044\u307e\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u524d\u9762\u306b\u51fa\u3059\u6307\u6a19\u306f\u3001\u305d\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u304c\u4f38\u3070\u3057\u305f\u3044\u884c\u52d5\u3092\u53cd\u6620\u3059\u308b<\/span>\u3068\u3044\u3046\u898b\u65b9\u3092\u3057\u3066\u304a\u304f\u3068\u3001\u5909\u66f4\u306e\u610f\u56f3\u3092\u63a8\u6e2c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002KPI\u3092\u8a2d\u8a08\u3059\u308b\u3068\u304d\u306f\u3001\u3053\u306e\u79fb\u308a\u5909\u308f\u308a\u306b\u8010\u3048\u308b\u69cb\u9020\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u8ab2\u984c\uff1aSNS\u306e\u6570\u5b57\u304c\u4e8b\u696d\u306e\u8a00\u8449\u306b\u7ffb\u8a33\u3067\u304d\u306a\u3044<\/h2>\n\n\n<p 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class=\"wp-block-heading\">\u539f\u56e0\u2462\uff1aSNS\u304b\u3089\u306e\u6d41\u5165\u304c\u8a08\u6e2c\u304b\u3089\u629c\u3051\u843d\u3061\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">3\u3064\u76ee\u306e\u539f\u56e0\u304c\u3001\u8a08\u6e2c\u306e\u6b20\u640d\u3067\u3059\u3002SNS\u304b\u3089\u30b5\u30a4\u30c8\u3078\u6765\u305f\u4eba\u304c\u3001\u5206\u6790\u30c4\u30fc\u30eb\u4e0a\u3067SNS\u7d4c\u7531\u3068\u3057\u3066\u8a18\u9332\u3055\u308c\u306a\u3044\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002\u4ee3\u8868\u7684\u306a\u306e\u304c\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u2014\u2014\u30e1\u30c3\u30bb\u30fc\u30b8\u30a2\u30d7\u30ea\u3067\u306e\u5171\u6709\u3001\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u5171\u6709\u6a5f\u80fd\u306a\u3069\u3092\u7d4c\u7531\u3057\u305f\u6d41\u5165\u3067\u3059\u3002\u3053\u308c\u3089\u306f\u30ea\u30d5\u30a1\u30e9\u30fc\uff08\u53c2\u7167\u5143\uff09\u60c5\u5831\u3092\u9001\u3089\u306a\u3044\u305f\u3081\u3001GA4\u3067\u306f\u76f4\u63a5\u6d41\u5165\u3068\u3057\u3066\u307e\u3068\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">BtoB\u3067\u306f\u3053\u306e\u6b20\u640d\u304c\u7279\u306b\u5927\u304d\u304f\u306a\u308a\u307e\u3059\u3002\u7406\u7531\u306f\u60c5\u5831\u306e\u6d41\u308c\u65b9\u3067\u3059\u3002\u62c5\u5f53\u8005\u304cSNS\u3067\u8a18\u4e8b\u3092\u898b\u3064\u3051\u3001\u793e\u5185\u30c1\u30e3\u30c3\u30c8\u3067\u4e0a\u53f8\u306b\u5171\u6709\u3057\u3001\u4e0a\u53f8\u304c\u305d\u306e\u30ea\u30f3\u30af\u3092\u958b\u3044\u3066\u554f\u3044\u5408\u308f\u305b\u308b\u2014\u2014\u3068\u3044\u3046\u6d41\u308c\u306f\u65e5\u5e38\u7684\u3067\u3059\u304c\u3001\u6700\u5f8c\u306e\u4e00\u624b\u3060\u3051\u3092\u898b\u308b\u3068\u76f4\u63a5\u6d41\u5165\u3067\u3059\u3002<strong>\u5b9f\u969b\u306b\u304d\u3063\u304b\u3051\u3092\u4f5c\u3063\u305f\u306e\u306fSNS\u306a\u306e\u306b\u3001\u8a18\u9332\u4e0a\u306fSNS\u306e\u529f\u7e3e\u304c\u30bc\u30ed\u306b\u306a\u308b<\/strong>\u3002\u8abf\u67fb\u5143\u306b\u3088\u3063\u3066\u5e45\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u5171\u6709\u306e\u591a\u304f\u304c\u30ea\u30d5\u30a1\u30e9\u30fc\u3092\u4f34\u308f\u306a\u3044\u5f62\u3067\u8d77\u304d\u3066\u3044\u308b\u3068\u6307\u6458\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u6b20\u640d\u3092\u524d\u63d0\u306b\u3057\u306a\u3044KPI\u8a2d\u8a08\u306f\u3001\u5fc5\u305a\u7834\u7dbb\u3057\u307e\u3059\u3002SNS\u7d4c\u7531\u306e\u30ea\u30fc\u30c9\u6570\u3060\u3051\u3092\u4e3b\u8981KPI\u306b\u636e\u3048\u308b\u3068\u3001\u5b9f\u969b\u306b\u306f\u52b9\u3044\u3066\u3044\u308b\u306e\u306b\u6570\u5b57\u304c\u4f38\u3073\u305a\u3001\u65bd\u7b56\u3092\u6b62\u3081\u308b\u5224\u65ad\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u8a08\u6e2c\u3067\u304d\u308b\u7bc4\u56f2\u3068\u3001\u8a08\u6e2c\u3067\u304d\u306a\u3044\u304c\u52b9\u3044\u3066\u3044\u308b\u7bc4\u56f2\u3092\u6700\u521d\u304b\u3089\u5206\u3051\u3066\u5ba3\u8a00\u3057\u3066\u304a\u304f<\/span>\u3053\u3068\u304c\u3001SNS\u306eKPI\u8a2d\u8a08\u3067\u306f\u6b20\u304b\u305b\u307e\u305b\u3093\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u5bfe\u7b56\u306e\u5168\u4f53\u50cf\uff1aKPI\u30925\u968e\u5c64\u306b\u5206\u3051\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u304b\u3089\u5bfe\u7b56\u3067\u3059\u3002\u6307\u6a19\u3092\u4e26\u3079\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u3078\u306e\u3064\u306a\u304c\u308a\u3067\u968e\u5c64\u5316\u3057\u307e\u3059\u30025\u3064\u306e\u6bb5\u306b\u5206\u3051\u308b\u306e\u304c\u5b9f\u7528\u7684\u3067\u3059\u3002\u7b2c1\u6bb5\u304c\u30ea\u30fc\u30c1\u30fb\u30d3\u30e5\u30fc\uff08\u3069\u308c\u3060\u3051\u5c4a\u3044\u305f\u304b\uff09\u3001\u7b2c2\u6bb5\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08\u3069\u308c\u3060\u3051\u53cd\u5fdc\u3057\u305f\u304b\uff09\u3001\u7b2c3\u6bb5\u304c\u30b5\u30a4\u30c8\u9001\u5ba2\uff08\u3069\u308c\u3060\u3051\u30b5\u30a4\u30c8\u306b\u6765\u305f\u304b\uff09\u3001\u7b2c4\u6bb5\u304c\u30ea\u30fc\u30c9\uff08\u3069\u308c\u3060\u3051\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u306b\u81f3\u3063\u305f\u304b\uff09\u3001\u7b2c5\u6bb5\u304c\u5546\u8ac7\u30fb\u53d7\u6ce8\u3067\u3059\u3002<\/p>\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>\u968e\u5c64<\/th><th>\u898b\u308b\u6307\u6a19\u306e\u4f8b<\/th><th>\u3053\u306e\u6bb5\u306e\u5f79\u5272<\/th><\/tr><\/thead><tbody><tr><td>1. \u30ea\u30fc\u30c1\u30fb\u30d3\u30e5\u30fc<\/td><td>\u30ea\u30fc\u30c1\u6570\u3001\u30d3\u30e5\u30fc\u6570\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u5916\u3078\u306e\u5230\u9054\u6bd4\u7387<\/td><td>\u305d\u3082\u305d\u3082\u5c4a\u3044\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/td><\/tr><tr><td>2. \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/td><td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u3001\u4fdd\u5b58\u6570\u3001\u30b7\u30a7\u30a2\u6570\u3001\u8fd4\u4fe1\u6570<\/td><td>\u5c4a\u3044\u305f\u4eba\u304c\u53cd\u5fdc\u3059\u308b\u5185\u5bb9\u3060\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/td><\/tr><tr><td>3. \u30b5\u30a4\u30c8\u9001\u5ba2<\/td><td>\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u30ea\u30f3\u30af\u306e\u30af\u30ea\u30c3\u30af\u3001UTM\u4ed8\u304d\u30ea\u30f3\u30af\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/td><td>SNS\u306e\u5916\u3078\u52d5\u3044\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/td><\/tr><tr><td>4. \u30ea\u30fc\u30c9<\/td><td>\u8cc7\u6599\u8acb\u6c42\u30fb\u554f\u3044\u5408\u308f\u305b\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u7533\u8fbc\u306e\u4ef6\u6570<\/td><td>\u4e8b\u696d\u306e\u5165\u53e3\u306b\u5230\u9054\u3057\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/td><\/tr><tr><td>5. \u5546\u8ac7\u30fb\u53d7\u6ce8<\/td><td>\u5546\u8ac7\u6570\u3001\u53d7\u6ce8\u6570\u3001SNS\u63a5\u89e6\u306e\u3042\u3063\u305f\u5546\u8ac7\u306e\u5272\u5408<\/td><td>\u58f2\u4e0a\u306b\u3064\u306a\u304c\u3063\u305f\u304b\u3092\u78ba\u8a8d\u3059\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u69cb\u9020\u306e\u5229\u70b9\u306f\u3001<strong>\u3069\u306e\u6bb5\u3067\u843d\u3061\u3066\u3044\u308b\u304b\u304c\u5206\u304b\u308b\u3053\u3068<\/strong>\u3067\u3059\u3002\u30ea\u30fc\u30c1\u306f\u3042\u308b\u306e\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u4f4e\u3044\u306a\u3089\u3001\u5185\u5bb9\u304c\u523a\u3055\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306f\u9ad8\u3044\u306e\u306b\u9001\u5ba2\u304c\u306a\u3044\u306a\u3089\u3001\u30ea\u30f3\u30af\u306e\u5c0e\u7dda\u306b\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u9001\u5ba2\u306f\u3042\u308b\u306e\u306b\u30ea\u30fc\u30c9\u306b\u306a\u3089\u306a\u3044\u306a\u3089\u3001\u7740\u5730\u3057\u305f\u30da\u30fc\u30b8\u3068SNS\u3067\u793a\u3057\u305f\u671f\u5f85\u304c\u305a\u308c\u3066\u3044\u307e\u3059\u3002\u539f\u56e0\u306e\u5207\u308a\u5206\u3051\u304c\u3001\u968e\u5c64\u305d\u306e\u3082\u306e\u306b\u7d44\u307f\u8fbc\u307e\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u904b\u7528\u306e\u5b9f\u52d9\u3067\u306f\u3001<strong>\u4e3b\u306b\u898b\u308b\u306e\u306f\u7b2c1\u301c3\u6bb5<\/strong>\u3067\u3059\u3002\u7b2c4\u6bb5\u4ee5\u964d\u306fSNS\u5358\u72ec\u306e\u8ca2\u732e\u3092\u5207\u308a\u51fa\u3057\u306b\u304f\u304f\u3001\u6708\u6b21\u3067\u8ffd\u3063\u3066\u3082\u5909\u52d5\u304c\u8aad\u3081\u307e\u305b\u3093\u3002\u7b2c4\u30fb5\u6bb5\u306f\u56db\u534a\u671f\u5358\u4f4d\u3067\u50be\u5411\u3092\u898b\u308b\u4f4d\u7f6e\u3065\u3051\u306b\u3057\u3066\u3001\u65e5\u3005\u306e\u30cf\u30f3\u30c9\u30eb\u306f\u7b2c1\u301c3\u6bb5\u306b\u7f6e\u304f\u3068\u3001\u5224\u65ad\u306e\u30ea\u30ba\u30e0\u304c\u5b89\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u968e\u5c641\u30fb2\uff1a\u30ea\u30fc\u30c1\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u8a2d\u8a08<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u7b2c1\u6bb5\u306e\u30ea\u30fc\u30c1\u30fb\u30d3\u30e5\u30fc\u3067\u898b\u308b\u3079\u304d\u306f\u3001\u7d76\u5bfe\u6570\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u52d9\u3067\u6709\u52b9\u306a\u306e\u304c<strong>\u30d5\u30a9\u30ed\u30ef\u30fc\u4ee5\u5916\u3078\u306e\u5230\u9054\u304c\u3069\u308c\u3060\u3051\u3042\u308b\u304b<\/strong>\u3067\u3059\u3002\u591a\u304f\u306e\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u304b\u3089\u306e\u8868\u793a\u3068\u3001\u304a\u3059\u3059\u3081\u8868\u793a\u306a\u3069\u5916\u90e8\u304b\u3089\u306e\u8868\u793a\u3092\u5206\u3051\u3066\u793a\u3057\u307e\u3059\u3002\u3053\u306e\u6bd4\u7387\u304c\u4f38\u3073\u3066\u3044\u308c\u3070\u3001\u6295\u7a3f\u304c\u65b0\u3057\u3044\u5c64\u306b\u5c4a\u3044\u3066\u3044\u307e\u3059\u3002\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u304c\u6a2a\u3070\u3044\u3067\u3082\u3001\u3053\u306e\u6bd4\u7387\u304c\u6539\u5584\u3057\u3066\u3044\u308c\u3070\u904b\u7528\u306f\u524d\u9032\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u7b2c2\u6bb5\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3067\u306f\u3001\u53cd\u5fdc\u306e<strong>\u7a2e\u985e\u3054\u3068\u306b\u610f\u5473\u304c\u9055\u3046<\/strong>\u3053\u3068\u3092\u8e0f\u307e\u3048\u307e\u3059\u3002\u3044\u3044\u306d\u306f\u8efd\u3044\u8cdb\u540c\u3001\u8fd4\u4fe1\u306f\u95a2\u5fc3\u306e\u6df1\u3055\u3001\u30b7\u30a7\u30a2\u3084\u30ea\u30dd\u30b9\u30c8\u306f\u7b2c\u4e09\u8005\u3078\u306e\u63a8\u85a6\u3001\u4fdd\u5b58\u306f\u5f8c\u3067\u8aad\u307f\u8fd4\u3059\u610f\u601d\u3067\u3059\u3002BtoB\u3067\u91cd\u307f\u3092\u7f6e\u304d\u305f\u3044\u306e\u306f\u3001\u5f8c\u8005\u306e2\u3064\u3067\u3059\u3002\u3044\u3044\u306d\u304c\u591a\u3044\u6295\u7a3f\u3068\u4fdd\u5b58\u304c\u591a\u3044\u6295\u7a3f\u306f\u3001\u5185\u5bb9\u306e\u6027\u8cea\u304c\u306f\u3063\u304d\u308a\u9055\u3044\u307e\u3059\u3002\u524d\u8005\u306f\u5171\u611f\u3001\u5f8c\u8005\u306f\u5b9f\u7528\u60c5\u5831\u304c\u4e2d\u5fc3\u306b\u306a\u308a\u304c\u3061\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u8a2d\u8a08\u3068\u3057\u3066\u6c7a\u3081\u3066\u304a\u304d\u305f\u3044\u306e\u304c\u3001<strong>\u6295\u7a3f\u306e\u578b\u3054\u3068\u306b\u898b\u308b\u6307\u6a19\u3092\u5909\u3048\u308b<\/strong>\u3053\u3068\u3067\u3059\u3002\u8a8d\u77e5\u3092\u72d9\u3046\u6295\u7a3f\u306f\u30ea\u30fc\u30c1\u3068\u30d5\u30a9\u30ed\u30ef\u30fc\u5916\u5230\u9054\u6bd4\u7387\u3001\u5b9f\u52d9\u60c5\u5831\u306e\u6295\u7a3f\u306f\u4fdd\u5b58\u6570\u3001\u610f\u898b\u8868\u660e\u306e\u6295\u7a3f\u306f\u8fd4\u4fe1\u6570\u3001\u8a18\u4e8b\u7d39\u4ecb\u306e\u6295\u7a3f\u306f\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u6570\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u3059\u3079\u3066\u306e\u6295\u7a3f\u3092\u540c\u3058\u6307\u6a19\u3067\u63a1\u70b9\u3059\u308b\u3068\u3001\u72d9\u3044\u306e\u9055\u3046\u6295\u7a3f\u304c\u540c\u3058\u8a55\u4fa1\u8ef8\u3067\u6f70\u3057\u5408\u3044\u307e\u3059<\/span>\u3002\u578b\u3054\u3068\u306b\u8a55\u4fa1\u8ef8\u3092\u5206\u3051\u308b\u3060\u3051\u3067\u3001\u6295\u7a3f\u306e\u6539\u5584\u65b9\u5411\u304c\u5177\u4f53\u7684\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u968e\u5c643\uff1a\u30b5\u30a4\u30c8\u9001\u5ba2\u3092UTM\u3067\u6355\u307e\u3048\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u7b2c3\u6bb5\u306e\u30b5\u30a4\u30c8\u9001\u5ba2\u304c\u3001SNS\u904b\u7528\u3068\u4e8b\u696d\u3092\u3064\u306a\u3050\u6700\u521d\u306e\u7d50\u3073\u76ee\u3067\u3059\u3002\u3053\u3053\u3092\u8a08\u6e2c\u3067\u304d\u308b\u304b\u3069\u3046\u304b\u3067\u3001\u4ee5\u964d\u306e\u968e\u5c64\u304c\u4f7f\u3048\u308b\u304b\u304c\u6c7a\u307e\u308a\u307e\u3059\u3002\u57fa\u672c\u306e\u9053\u5177\u306fUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u2014\u2014\u30ea\u30f3\u30af\u306e\u672b\u5c3e\u306b\u4ed8\u4e0e\u3059\u308b\u3001\u6d41\u5165\u5143\u3092\u8b58\u5225\u3059\u308b\u305f\u3081\u306e\u6587\u5b57\u5217\u3067\u3059\u3002\u3053\u308c\u3092\u4ed8\u3051\u3066\u304a\u3051\u3070\u3001\u3069\u306eSNS\u306e\u3069\u306e\u6295\u7a3f\u304b\u3089\u6765\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u304b\u3092\u5206\u6790\u30c4\u30fc\u30eb\u5074\u3067\u5224\u5225\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u904b\u7528\u3067\u52b9\u304f\u306e\u306f\u3001\u547d\u540d\u898f\u5247\u3092\u5148\u306b\u6c7a\u3081\u3066\u304a\u304f\u3053\u3068\u3067\u3059\u3002<strong>utm_source\u306b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u540d\u3001utm_medium\u306b\u7a2e\u5225\uff08organic_social\u306a\u3069\uff09\u3001utm_campaign\u306b\u65bd\u7b56\u540d\u3001\u5fc5\u8981\u306a\u3089\u6295\u7a3f\u306e\u8b58\u5225\u5b50<\/strong>\u3068\u3044\u3046\u5f62\u3092\u30c1\u30fc\u30e0\u3067\u7d71\u4e00\u3057\u307e\u3059\u3002\u62c5\u5f53\u8005\u3054\u3068\u306b\u66f8\u304d\u65b9\u304c\u9055\u3046\u3068\u3001\u96c6\u8a08\u6642\u306b\u540c\u3058\u6d41\u5165\u304c\u5225\u7269\u3068\u3057\u3066\u5206\u304b\u308c\u3001\u8a08\u6e2c\u306e\u610f\u5473\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u3002\u8868\u8a18\u306e\u63fa\u308c\u306f\u5927\u6587\u5b57\u5c0f\u6587\u5b57\u306b\u3082\u53ca\u3076\u305f\u3081\u3001\u3059\u3079\u3066\u5c0f\u6587\u5b57\u306b\u7d71\u4e00\u3059\u308b\u3068\u3044\u3063\u305f\u7d30\u304b\u3044\u53d6\u308a\u6c7a\u3081\u307e\u3067\u66f8\u304d\u6b8b\u3057\u307e\u3059\u3002<\/p>\n\n\n<ul class=\"is-style-note_list wp-block-list\"><li>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306fURL\u306b\u9732\u51fa\u3059\u308b\u305f\u3081\u3001\u793e\u5916\u306b\u898b\u305b\u305f\u304f\u306a\u3044\u5185\u90e8\u306e\u65bd\u7b56\u540d\u3084\u30b3\u30fc\u30c9\u30cd\u30fc\u30e0\u306f\u4f7f\u308f\u306a\u3044<\/li><li>\u540c\u3058\u8a18\u4e8bURL\u306bUTM\u306e\u9055\u3046\u30ea\u30f3\u30af\u304c\u8907\u6570\u5b58\u5728\u3057\u3066\u3082\u3001\u5206\u6790\u30c4\u30fc\u30eb\u5074\u3067\u306f\u5225\u30bb\u30c3\u30b7\u30e7\u30f3\u3068\u3057\u3066\u96c6\u8a08\u3055\u308c\u308b\u304c\u3001\u30da\u30fc\u30b8\u3068\u3057\u3066\u306f\u540c\u4e00\u30da\u30fc\u30b8\u3068\u3057\u3066\u6271\u308f\u308c\u308b<\/li><li>\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u6b04\u306e\u30ea\u30f3\u30af\u306b\u3082UTM\u3092\u4ed8\u3051\u3066\u304a\u304f\u3068\u3001\u6295\u7a3f\u7d4c\u7531\u3068\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u7d4c\u7531\u3092\u5207\u308a\u5206\u3051\u3089\u308c\u308b<\/li><li>\u77ed\u7e2eURL\u30b5\u30fc\u30d3\u30b9\u3092\u631f\u3080\u5834\u5408\u306f\u3001\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u5f8c\u3082UTM\u304c\u7dad\u6301\u3055\u308c\u308b\u4ed5\u69d8\u304b\u3092\u4e8b\u524d\u306b\u78ba\u8a8d\u3059\u308b<\/li><\/ul>\n\n\n<p class=\"wp-block-paragraph\">\u3042\u308f\u305b\u3066\u3001\u7740\u5730\u5148\u306e\u8a2d\u8a08\u3082\u7b2c3\u6bb5\u306e\u4ed5\u4e8b\u3067\u3059\u3002SNS\u306e\u6295\u7a3f\u3067\u793a\u3057\u305f\u5185\u5bb9\u3068\u3001\u30ea\u30f3\u30af\u5148\u306e\u30da\u30fc\u30b8\u3067\u6700\u521d\u306b\u76ee\u306b\u5165\u308b\u5185\u5bb9\u304c\u4e00\u81f4\u3057\u3066\u3044\u306a\u3044\u3068\u3001\u9001\u5ba2\u3067\u304d\u3066\u3082\u5373\u5ea7\u306b\u96e2\u8131\u3057\u307e\u3059\u3002<strong>\u6295\u7a3f\u3068\u30ea\u30f3\u30af\u5148\u306e\u7d04\u675f\u3092\u305d\u308d\u3048\u308b<\/strong>\u2014\u2014\u3053\u306e\u78ba\u8a8d\u306f\u3001\u6307\u6a19\u3092\u5897\u3084\u3059\u3088\u308a\u5148\u306b\u52b9\u304f\u6539\u5584\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u968e\u5c644\u30fb5\uff1a\u30ea\u30fc\u30c9\u3068\u5546\u8ac7\u3078\u306e\u63a5\u7d9a<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u7b2c4\u6bb5\u306e\u30ea\u30fc\u30c9\u3068\u7b2c5\u6bb5\u306e\u5546\u8ac7\u306f\u3001SNS\u5358\u72ec\u3067\u306f\u6e2c\u308a\u304d\u308c\u306a\u3044\u9818\u57df\u3067\u3059\u3002\u305d\u308c\u3067\u3082\u63a5\u7d9a\u3092\u8a66\u307f\u308b\u4fa1\u5024\u306f\u3042\u308a\u307e\u3059\u3002\u73fe\u5b9f\u7684\u306a\u65b9\u6cd5\u306f3\u3064\u3042\u308a\u307e\u3059\u3002\u7b2c\u4e00\u306b\u3001UTM\u4ed8\u304d\u30ea\u30f3\u30af\u7d4c\u7531\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u304b\u3089\u767a\u751f\u3057\u305f\u554f\u3044\u5408\u308f\u305b\u3092\u3001\u5206\u6790\u30c4\u30fc\u30eb\u5074\u3067\u7d10\u3065\u3051\u308b\u65b9\u6cd5\u3002\u7b2c\u4e8c\u306b\u3001\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306b<strong>\u300c\u5f53\u793e\u3092\u77e5\u3063\u305f\u304d\u3063\u304b\u3051\u300d\u306e\u9078\u629e\u80a2<\/strong>\u3092\u7f6e\u304d\u3001\u81ea\u5df1\u7533\u544a\u3067\u62fe\u3046\u65b9\u6cd5\u3002\u7b2c\u4e09\u306b\u3001\u5546\u8ac7\u8a18\u9332\u306bSNS\u63a5\u89e6\u306e\u6709\u7121\u3092\u8a18\u9332\u3059\u308b\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e8c\u306e\u65b9\u6cd5\u306f\u7c21\u7d20\u3067\u3059\u304c\u3001\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306e\u6b20\u640d\u3092\u88dc\u3046\u624b\u6bb5\u3068\u3057\u3066\u6709\u52b9\u3067\u3059\u3002\u5206\u6790\u30c4\u30fc\u30eb\u3067\u306f\u76f4\u63a5\u6d41\u5165\u306b\u898b\u3048\u308b\u304c\u3001\u672c\u4eba\u306fSNS\u3067\u898b\u305f\u3068\u7b54\u3048\u308b\u2014\u2014\u3053\u306e\u305a\u308c\u3092\u62fe\u3048\u308b\u306e\u306f\u81ea\u5df1\u7533\u544a\u3060\u3051\u3067\u3059\u3002\u9078\u629e\u80a2\u306e\u8a2d\u8a08\u3067\u306f\u3001<strong>SNS\u30921\u3064\u306b\u307e\u3068\u3081\u305a\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5225\u306b\u5206\u3051\u308b<\/strong>\u3068\u7cbe\u5ea6\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002\u56de\u7b54\u306f\u5fc5\u9808\u306b\u305b\u305a\u3001\u9078\u629e\u5f0f\u306b\u3057\u3066\u8ca0\u62c5\u3092\u6e1b\u3089\u3057\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\u306e\u65b9\u6cd5\u306f\u3001\u55b6\u696d\u5074\u306e\u5354\u529b\u304c\u5fc5\u8981\u306a\u4ee3\u308f\u308a\u306b\u3001\u3082\u3063\u3068\u3082\u4e8b\u696d\u306b\u8fd1\u3044\u6570\u5b57\u304c\u51fa\u307e\u3059\u3002\u5546\u8ac7\u8a18\u9332\u306b\u300cSNS\u3067\u306e\u63a5\u89e6\u304c\u3042\u3063\u305f\u304b\u300d\u306e\u9805\u76ee\u30921\u3064\u8db3\u3057\u3001\u5546\u8ac7\u5168\u4f53\u306e\u3046\u3061SNS\u63a5\u89e6\u304c\u3042\u3063\u305f\u5272\u5408\u3092\u56db\u534a\u671f\u3067\u898b\u307e\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">SNS\u304c\u76f4\u63a5\u306e\u7372\u5f97\u7d4c\u8def\u306b\u306a\u3089\u306a\u304f\u3066\u3082\u3001\u5546\u8ac7\u306b\u81f3\u3063\u305f\u9867\u5ba2\u306e\u4f55\u5272\u304c\u63a5\u89e6\u3057\u3066\u3044\u305f\u304b\u306f\u793a\u305b\u308b<\/span>\u3002\u3053\u308c\u306f\u4e88\u7b97\u3092\u5b88\u308b\u3046\u3048\u3067\u5f37\u3044\u6750\u6599\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u5225\u306e\u6307\u6a19\u5b9a\u7fa9\u306e\u5dee<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u968e\u5c64\u3092\u8a2d\u8a08\u3057\u305f\u3046\u3048\u3067\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3054\u3068\u306e\u5dee\u3092\u62bc\u3055\u3048\u307e\u3059\u3002BtoB\u3067\u4f7f\u308f\u308c\u308b\u3053\u3068\u304c\u591a\u30444\u3064\u306b\u3064\u3044\u3066\u3001\u5b9f\u52d9\u3067\u53c2\u7167\u3055\u308c\u308b\u6307\u6a19\u3092\u6574\u7406\u3057\u307e\u3059\u3002\u3053\u3053\u3067\u5927\u5207\u306a\u306e\u306f\u3001\u512a\u52a3\u3092\u6bd4\u3079\u308b\u305f\u3081\u3067\u306f\u306a\u304f\u3001<strong>\u540c\u3058\u8a00\u8449\u304c\u9055\u3046\u610f\u5473\u3092\u6301\u3064\u3053\u3068\u3092\u628a\u63e1\u3059\u308b\u305f\u3081<\/strong>\u306b\u898b\u308b\u3068\u3044\u3046\u59ff\u52e2\u3067\u3059\u3002<\/p>\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0<\/th><th>\u5b9f\u52d9\u3067\u53c2\u7167\u3055\u308c\u3084\u3059\u3044\u6307\u6a19<\/th><th>\u6ce8\u610f\u70b9<\/th><\/tr><\/thead><tbody><tr><td>LinkedIn<\/td><td>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\uff08\u3044\u3044\u306d\u30fb\u30b3\u30e1\u30f3\u30c8\u30fb\u30b7\u30a7\u30a2\u306e\u5408\u8a08\u00f7\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\uff09<\/td><td>\u30d3\u30b8\u30cd\u30b9\u6587\u8108\u304c\u5f37\u304f\u3001\u8077\u7a2e\u3084\u696d\u7a2e\u306e\u5206\u5e03\u3092\u78ba\u8a8d\u3057\u3084\u3059\u3044<\/td><\/tr><tr><td>X\uff08\u65e7Twitter\uff09<\/td><td>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/td><td>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u30d7\u30ed\u30d5\u30a3\u30fc\u30eb\u95b2\u89a7\u3084\u30d5\u30a9\u30ed\u30fc\u306a\u3069\u5e45\u5e83\u3044\u53cd\u5fdc\u304c\u542b\u307e\u308c\u308b<\/td><\/tr><tr><td>Instagram<\/td><td>\u30d3\u30e5\u30fc\u6570\u3001\u4fdd\u5b58\u6570\u3001\u30ea\u30fc\u30c1\u6570<\/td><td>2025\u5e744\u6708\u306b\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u3068\u518d\u751f\u6570\u304c\u30d3\u30e5\u30fc\u3078\u7d71\u5408\u3055\u308c\u305f<\/td><\/tr><tr><td>Facebook<\/td><td>\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u30af\u30ea\u30c3\u30af\u6570\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<\/td><td>\u30da\u30fc\u30b8\u3068\u30b0\u30eb\u30fc\u30d7\u3067\u898b\u3048\u65b9\u304c\u7570\u306a\u308b\u305f\u3081\u96c6\u8a08\u5358\u4f4d\u3092\u305d\u308d\u3048\u308b<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<p class=\"wp-block-paragraph\">\u8868\u304b\u3089\u8aad\u307f\u53d6\u3063\u3066\u307b\u3057\u3044\u306e\u306f\u3001<strong>SNS\u3054\u3068\u306b\u300c\u52b9\u304d\u3084\u3059\u3044\u6307\u6a19\u300d\u304c\u9055\u3046<\/strong>\u3068\u3044\u3046\u70b9\u3067\u3059\u3002LinkedIn\u3067\u306f\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u5185\u5bb9\u306e\u8cea\u3092\u53cd\u6620\u3057\u3084\u3059\u304f\u3001X\u3067\u306f\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u6570\u304c\u9001\u5ba2\u306e\u6307\u6a19\u3068\u3057\u3066\u6a5f\u80fd\u3057\u307e\u3059\u3002Instagram\u3067\u306f\u4fdd\u5b58\u6570\u304c\u3001\u5f8c\u3067\u8aad\u307f\u8fd4\u3057\u305f\u3044\u3068\u601d\u308f\u308c\u305f\u5b9f\u7528\u6027\u306e\u6307\u6a19\u306b\u306a\u308a\u307e\u3059\u3002\u8ffd\u3046\u6307\u6a19\u3092SNS\u3054\u3068\u306b\u5909\u3048\u308b\u3053\u3068\u306f\u3001\u7d71\u4e00\u6027\u306e\u6b20\u5982\u3067\u306f\u306a\u304f\u8a2d\u8a08\u306e\u7d50\u679c\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3082\u3046\u3072\u3068\u3064\u3001<strong>\u5b9a\u7fa9\u304c\u5909\u308f\u308b\u3053\u3068\u3092\u904b\u7528\u306b\u7e54\u308a\u8fbc\u3080<\/strong>\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u6307\u6a19\u540d\u304c\u5909\u308f\u3063\u305f\u3089\u3001\u30ec\u30dd\u30fc\u30c8\u306b\u5909\u66f4\u70b9\u3092\u6ce8\u8a18\u3057\u3001\u6642\u7cfb\u5217\u306e\u65ad\u7d76\u3092\u660e\u793a\u3057\u307e\u3059\u3002\u534a\u5e74\u306b\u4e00\u5ea6\u3001\u5404\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u6307\u6a19\u4ed5\u69d8\u3092\u78ba\u8a8d\u3059\u308b\u65e5\u3092\u6c7a\u3081\u3066\u304a\u304f\u3068\u3001\u7a81\u7136\u306e\u5909\u66f4\u306b\u632f\u308a\u56de\u3055\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u4fdd\u5b58\u30fb\u30b7\u30a7\u30a2\u304c\u91cd\u8996\u3055\u308c\u308b\u6d41\u308c\u3092\u3069\u3046\u6271\u3046\u304b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u8fd1\u5e74\u306e\u50be\u5411\u3068\u3057\u3066\u3001\u4fdd\u5b58\u3068\u30b7\u30a7\u30a2\u306e\u91cd\u307f\u304c\u5897\u3057\u3066\u3044\u307e\u3059\u3002\u80cc\u666f\u306f\u660e\u5feb\u3067\u3059\u3002\u3044\u3044\u306d\u306f\u8efd\u3044\u64cd\u4f5c\u3067\u62bc\u305b\u307e\u3059\u304c\u3001\u4fdd\u5b58\u306f\u5f8c\u3067\u8aad\u307f\u8fd4\u3059\u610f\u601d\u306e\u8868\u660e\u3001\u30b7\u30a7\u30a2\u306f\u81ea\u5206\u306e\u540d\u524d\u3092\u6dfb\u3048\u3066\u4ed6\u4eba\u306b\u85a6\u3081\u308b\u884c\u70ba\u3067\u3059\u3002\u884c\u52d5\u3068\u3057\u3066\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044\u3076\u3093\u3001\u5185\u5bb9\u306e\u4fa1\u5024\u3092\u3088\u304f\u53cd\u6620\u3057\u307e\u3059\u3002BtoB\u306e\u5b9f\u7528\u60c5\u5831\u3067\u306f\u7279\u306b\u3001\u4fdd\u5b58\u6570\u306e\u307b\u3046\u304c\u5185\u5bb9\u306e\u5f53\u305f\u308a\u5916\u308c\u3092\u7d20\u76f4\u306b\u793a\u3057\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u5b9f\u52d9\u3067\u306e\u4f7f\u3044\u65b9\u306f2\u3064\u3042\u308a\u307e\u3059\u3002\u7b2c\u4e00\u306b\u3001<strong>\u6295\u7a3f\u306e\u578b\u3054\u3068\u306b\u4fdd\u5b58\u6570\u306e\u57fa\u6e96\u5024\u3092\u3064\u304f\u308b<\/strong>\u3053\u3068\u3002\u624b\u9806\u306e\u89e3\u8aac\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3001\u7528\u8a9e\u6574\u7406\u3068\u3044\u3063\u305f\u6295\u7a3f\u306f\u4fdd\u5b58\u3055\u308c\u3084\u3059\u304f\u3001\u610f\u898b\u8868\u660e\u3084\u544a\u77e5\u306f\u4fdd\u5b58\u3055\u308c\u306b\u304f\u3044\u3002\u578b\u3054\u3068\u306b\u57fa\u6e96\u5024\u3092\u6301\u305f\u306a\u3044\u3068\u3001\u6b63\u3057\u304f\u6bd4\u8f03\u3067\u304d\u307e\u305b\u3093\u3002\u7b2c\u4e8c\u306b\u3001\u4fdd\u5b58\u304c\u591a\u304b\u3063\u305f\u6295\u7a3f\u306e\u8981\u7d20\u3092\u5206\u89e3\u3057\u3066\u3001\u6b21\u306e\u6295\u7a3f\u306b\u8ee2\u7528\u3059\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3060\u3057\u3001\u4fdd\u5b58\u6570\u3092\u4e3b\u8981KPI\u306b\u7f6e\u304f\u306e\u306f\u614e\u91cd\u306b\u8003\u3048\u307e\u3059\u3002\u4fdd\u5b58\u3055\u308c\u3084\u3059\u3044\u5f62\u5f0f\u306b\u6295\u7a3f\u304c\u504f\u308a\u3001<strong>\u8a8d\u77e5\u3084\u610f\u898b\u767a\u4fe1\u306e\u5f79\u5272\u304c\u8584\u308c\u308b<\/strong>\u304a\u305d\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u6307\u6a19\u304c\u904b\u7528\u3092\u5f15\u3063\u3071\u308b\u529b\u306f\u5f37\u3044\u305f\u3081\u3001\u76ee\u6a19\u306b\u7f6e\u304f\u6307\u6a19\u306e\u9078\u629e\u306f\u6295\u7a3f\u5185\u5bb9\u305d\u306e\u3082\u306e\u3092\u5909\u3048\u307e\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u4fdd\u5b58\u6570\u306f\u54c1\u8cea\u306e\u30bb\u30f3\u30b5\u30fc\u3068\u3057\u3066\u4f7f\u3044\u3001\u76ee\u6a19\u3068\u3057\u3066\u63b2\u3052\u3059\u304e\u306a\u3044<\/span>\u306e\u304c\u6271\u3044\u3084\u3059\u3044\u8ddd\u96e2\u611f\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">BtoB\u3067\u73fe\u5b9f\u7684\u306b\u8ffd\u3048\u308b\u6307\u6a19\u306b\u7d5e\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3053\u307e\u3067\u6319\u3052\u305f\u6307\u6a19\u3092\u3059\u3079\u3066\u8ffd\u3046\u306e\u306f\u3001\u73fe\u5b9f\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002BtoB\u306e\u904b\u7528\u4f53\u5236\u306f\u305f\u3044\u3066\u3044\u5c11\u4eba\u6570\u3067\u3001SNS\u306f\u696d\u52d9\u306e\u4e00\u90e8\u3067\u3059\u3002<strong>\u6708\u6b21\u3067\u898b\u308b\u6307\u6a19\u306f5\u3064\u307e\u3067<\/strong>\u306b\u7d5e\u308b\u306e\u304c\u73fe\u5b9f\u7684\u306a\u7dda\u3067\u3059\u3002\u7d5e\u308a\u8fbc\u307f\u306e\u57fa\u6e96\u306f3\u3064\u2014\u2014\u81ea\u5206\u305f\u3061\u306e\u6295\u7a3f\u3067\u52d5\u304b\u305b\u308b\u304b\u3001\u6708\u6b21\u3067\u610f\u5473\u306e\u3042\u308b\u5909\u52d5\u304c\u51fa\u308b\u304b\u3001\u793e\u5185\u306b\u8aac\u660e\u3067\u304d\u308b\u304b\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u57fa\u6e96\u3067\u6b8b\u308b\u306e\u306f\u3001\u591a\u304f\u306e\u5834\u5408\u6b21\u306e\u7d44\u307f\u5408\u308f\u305b\u3067\u3059\u3002\u7b2c1\u6bb5\u304b\u3089\u30d5\u30a9\u30ed\u30ef\u30fc\u5916\u3078\u306e\u5230\u9054\u6bd4\u7387\u3001\u7b2c2\u6bb5\u304b\u3089\u6295\u7a3f\u306e\u578b\u5225\u306e\u53cd\u5fdc\uff08\u5b9f\u7528\u60c5\u5831\u306a\u3089\u4fdd\u5b58\u6570\uff09\u3001\u7b2c3\u6bb5\u304b\u3089UTM\u4ed8\u304d\u30ea\u30f3\u30af\u7d4c\u7531\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u7b2c4\u6bb5\u304b\u3089\u300c\u77e5\u3063\u305f\u304d\u3063\u304b\u3051\u300d\u3067SNS\u3092\u9078\u3093\u3060\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u3001\u305d\u3057\u3066\u53c2\u8003\u6307\u6a19\u3068\u3057\u3066\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u306e\u63a8\u79fb\u3002<strong>5\u3064\u306e\u3046\u30613\u3064\u304c\u7b2c1\u301c3\u6bb5\u306b\u5165\u3063\u3066\u3044\u308b<\/strong>\u306e\u304c\u3001\u5065\u5168\u306a\u914d\u5206\u3067\u3059\u3002<\/p>\n\n\n<ul class=\"is-style-bad_list wp-block-list\"><li>\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u3092\u4e3b\u8981KPI\u306b\u7f6e\u304d\u3001\u5897\u6e1b\u306e\u8aac\u660e\u306b\u6bce\u6708\u6642\u9593\u3092\u4f7f\u3063\u3066\u3044\u308b<\/li><li>\u8907\u6570\u306eSNS\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u30921\u679a\u306e\u8868\u306b\u4e26\u3079\u3001\u7387\u306e\u9ad8\u4f4e\u3067\u512a\u52a3\u3092\u5224\u65ad\u3057\u3066\u3044\u308b<\/li><li>UTM\u3092\u4ed8\u3051\u305a\u306b\u6295\u7a3f\u3057\u3001\u30b5\u30a4\u30c8\u9001\u5ba2\u306e\u6570\u5b57\u304c\u5206\u6790\u30c4\u30fc\u30eb\u4e0a\u3067\u8ffd\u3048\u3066\u3044\u306a\u3044<\/li><li>UTM\u306e\u547d\u540d\u898f\u5247\u304c\u306a\u304f\u3001\u62c5\u5f53\u8005\u3054\u3068\u306b\u8868\u8a18\u304c\u9055\u3063\u3066\u96c6\u8a08\u6642\u306b\u5206\u304b\u308c\u3066\u3057\u307e\u3046<\/li><li>SNS\u7d4c\u7531\u306e\u30ea\u30fc\u30c9\u6570\u3060\u3051\u3092\u6210\u679c\u3068\u3057\u3001\u8a08\u6e2c\u304b\u3089\u629c\u3051\u843d\u3061\u308b\u6d41\u5165\u3092\u6700\u521d\u304b\u3089\u898b\u306a\u3044\u3053\u3068\u306b\u3057\u3066\u3044\u308b<\/li><li>\u4ed6\u793e\u306e\u5e73\u5747\u5024\u3092\u76ee\u6a19\u5024\u306b\u636e\u3048\u3001\u81ea\u793e\u306e\u57fa\u6e96\u5024\u3092\u4f5c\u3063\u3066\u3044\u306a\u3044<\/li><li>\u6307\u6a19\u306e\u5b9a\u7fa9\u5909\u66f4\u306b\u6c17\u3065\u304b\u305a\u3001\u5b9a\u7fa9\u306e\u9055\u3046\u6570\u5024\u3092\u540c\u3058\u5217\u306b\u4e26\u3079\u3066\u524d\u5e74\u6bd4\u3092\u8a08\u7b97\u3057\u3066\u3044\u308b<\/li><\/ul>\n\n\n<p class=\"wp-block-paragraph\">\u5217\u6319\u3057\u305f\u3082\u306e\u306e\u5171\u901a\u70b9\u306f\u3001<strong>\u6570\u5b57\u3092\u96c6\u3081\u308b\u3053\u3068\u3068\u3001\u6570\u5b57\u3067\u5224\u65ad\u3067\u304d\u308b\u3053\u3068\u3092\u6df7\u540c\u3057\u3066\u3044\u308b<\/strong>\u70b9\u3067\u3059\u3002\u6307\u6a19\u3092\u5897\u3084\u3057\u3066\u3082\u5224\u65ad\u306f\u5897\u3048\u307e\u305b\u3093\u3002\u5224\u65ad\u306e\u6750\u6599\u306b\u306a\u308b\u6570\u5b57\u3060\u3051\u3092\u6b8b\u3057\u3001\u6b8b\u308a\u306f\u5fc5\u8981\u306a\u3068\u304d\u306b\u6398\u308a\u4e0b\u3052\u308b\u4f4d\u7f6e\u3065\u3051\u306b\u3057\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u8a08\u6e2c\u3067\u304d\u306a\u3044\u90e8\u5206\u306e\u6271\u3044<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u8a08\u6e2c\u304b\u3089\u629c\u3051\u843d\u3061\u308b\u90e8\u5206\u3092\u3001\u3069\u3046\u6271\u3046\u304b\u30023\u3064\u306e\u65b9\u91dd\u3067\u6574\u7406\u3057\u307e\u3059\u3002\u7b2c\u4e00\u306b<strong>\u629c\u3051\u308b\u3053\u3068\u3092\u660e\u793a\u3059\u308b<\/strong>\u3002\u30ec\u30dd\u30fc\u30c8\u306e\u5192\u982d\u306b\u300cSNS\u7d4c\u7531\u306e\u6d41\u5165\u306e\u4e00\u90e8\u306f\u30e1\u30c3\u30bb\u30fc\u30b8\u30a2\u30d7\u30ea\u7d4c\u7531\u306a\u3069\u3067\u76f4\u63a5\u6d41\u5165\u3068\u3057\u3066\u8a08\u6e2c\u3055\u308c\u308b\u300d\u30681\u884c\u66f8\u3044\u3066\u304a\u304d\u307e\u3059\u3002\u3053\u308c\u304c\u306a\u3044\u3068\u3001\u6570\u5b57\u306e\u5c0f\u3055\u3055\u304c\u5b9f\u529b\u306e\u5c0f\u3055\u3055\u3068\u8aa4\u89e3\u3055\u308c\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e8c\u306b\u3001<strong>\u88dc\u5b8c\u306e\u624b\u6bb5\u3092\u7528\u610f\u3059\u308b<\/strong>\u3002\u524d\u8ff0\u306e\u300c\u77e5\u3063\u305f\u304d\u3063\u304b\u3051\u300d\u306e\u9078\u629e\u80a2\u3001\u5546\u8ac7\u8a18\u9332\u306eSNS\u63a5\u89e6\u30d5\u30e9\u30b0\u3001\u305d\u3057\u3066SNS\u3067\u306e\u6307\u540d\u691c\u7d22\u3084\u793e\u540d\u691c\u7d22\u306e\u63a8\u79fb\u3067\u3059\u3002Search Console\u3067\u793e\u540d\u3084\u30b5\u30fc\u30d3\u30b9\u540d\u306e\u691c\u7d22\u6570\u306e\u63a8\u79fb\u3092\u898b\u308b\u3068\u3001SNS\u3067\u306e\u9732\u51fa\u304c\u9700\u8981\u3092\u3064\u304f\u3063\u3066\u3044\u308b\u304b\u306e\u9593\u63a5\u7684\u306a\u624b\u304c\u304b\u308a\u306b\u306a\u308a\u307e\u3059\u3002\u8a8d\u77e5\u65bd\u7b56\u306e\u52b9\u679c\u306f\u3001\u76f4\u63a5\u306e\u6d41\u5165\u3088\u308a\u6307\u540d\u691c\u7d22\u306b\u5148\u306b\u51fa\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e09\u306b\u3001<strong>\u8a08\u6e2c\u3067\u304d\u306a\u3044\u9818\u57df\u3092\u6210\u679c\u6307\u6a19\u306b\u636e\u3048\u306a\u3044<\/strong>\u3002\u30c0\u30fc\u30af\u30bd\u30fc\u30b7\u30e3\u30eb\u306e\u898f\u6a21\u3092\u63a8\u5b9a\u3057\u3066\u5831\u544a\u3059\u308b\u306e\u306f\u3001\u6839\u62e0\u304c\u5f31\u304f\u8b70\u8ad6\u304c\u767a\u6563\u3057\u307e\u3059\u3002\u63a8\u5b9a\u306b\u52b4\u529b\u3092\u4f7f\u3046\u3088\u308a\u3001\u8a08\u6e2c\u3067\u304d\u308b\u7b2c1\u301c3\u6bb5\u3092\u7cbe\u5ea6\u3088\u304f\u7a4d\u307f\u3001\u7b2c4\u30fb5\u6bb5\u306f\u88dc\u5b8c\u624b\u6bb5\u3067\u50be\u5411\u3092\u898b\u308b\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#cfe9ff 60%)\">\u898b\u3048\u306a\u3044\u90e8\u5206\u306f\u524d\u63d0\u3068\u3057\u3066\u5ba3\u8a00\u3057\u3001\u898b\u3048\u308b\u90e8\u5206\u306e\u7cbe\u5ea6\u3092\u4e0a\u3052\u308b<\/span>\u3068\u3044\u3046\u5272\u308a\u5207\u308a\u304c\u3001\u5b9f\u52d9\u3067\u306f\u6700\u3082\u5b89\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u76ee\u6a19\u5024\u306e\u7f6e\u304d\u65b9\u3068\u898b\u76f4\u3057\u306e\u5468\u671f<\/h2>\n\n\n<p class=\"wp-block-paragraph\">KPI\u3092\u6c7a\u3081\u305f\u3089\u3001\u76ee\u6a19\u5024\u3092\u7f6e\u304d\u307e\u3059\u3002\u3053\u3053\u3067\u306e\u843d\u3068\u3057\u7a74\u304c\u3001\u4ed6\u793e\u3084\u696d\u754c\u5e73\u5747\u306e\u6570\u5024\u3092\u305d\u306e\u307e\u307e\u6301\u3061\u8fbc\u3080\u3053\u3068\u3067\u3059\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u306e\u5e73\u5747\u5024\u306f\u3001\u696d\u7a2e\u30fb\u6295\u7a3f\u5f62\u5f0f\u30fb\u30d5\u30a9\u30ed\u30ef\u30fc\u69cb\u6210\u3067\u5927\u304d\u304f\u5909\u308f\u308a\u307e\u3059\u3002\u81ea\u793e\u306e\u76ee\u6a19\u5024\u306f\u3001<strong>\u81ea\u793e\u306e\u76f4\u8fd13\u304b\u6708\u306e\u5b9f\u7e3e\u304b\u3089\u4f5c\u308b<\/strong>\u306e\u304c\u57fa\u672c\u3067\u3059\u3002<\/p>\n\n\n<div class=\"swell-block-step is-style-default\" data-num-style=\"circle\">\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">1<\/span><\/div><div class=\"swell-block-step__title\">\u76f4\u8fd13\u304b\u6708\u306e\u5b9f\u7e3e\u3092\u6307\u6a19\u3054\u3068\u306b\u4e26\u3079\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u6708\u6b21\u3067\u306f\u306a\u304f\u6295\u7a3f\u5358\u4f4d\u3067\u4e26\u3079\u3001\u4e2d\u592e\u5024\u3068\u4e0a\u4f4d25%\u306e\u5024\u3092\u51fa\u3057\u307e\u3059\u3002\u5e73\u5747\u5024\u306f\u7a81\u51fa\u3057\u305f1\u6295\u7a3f\u306b\u5f15\u3063\u3071\u3089\u308c\u308b\u305f\u3081\u3001\u4e2d\u592e\u5024\u306e\u307b\u3046\u304c\u57fa\u6e96\u306b\u5411\u304d\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">2<\/span><\/div><div class=\"swell-block-step__title\">\u6295\u7a3f\u306e\u578b\u3054\u3068\u306b\u5206\u3051\u3066\u57fa\u6e96\u5024\u3092\u51fa\u3059<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u5b9f\u7528\u60c5\u5831\u30fb\u4e8b\u4f8b\u7d39\u4ecb\u30fb\u610f\u898b\u8868\u660e\u30fb\u544a\u77e5\u306a\u3069\u3001\u578b\u3054\u3068\u306b\u53cd\u5fdc\u306e\u6027\u8cea\u304c\u9055\u3044\u307e\u3059\u3002\u578b\u3054\u3068\u306e\u4e2d\u592e\u5024\u3092\u3001\u305d\u308c\u305e\u308c\u306e\u57fa\u6e96\u5024\u3068\u3057\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">3<\/span><\/div><div class=\"swell-block-step__title\">\u76ee\u6a19\u5024\u306f\u57fa\u6e96\u5024\u306e\u5c11\u3057\u4e0a\u306b\u7f6e\u304f<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u4e2d\u592e\u5024\u3092\u4e0a\u4f4d25%\u306e\u6c34\u6e96\u306b\u8fd1\u3065\u3051\u308b\u3001\u3068\u3044\u3046\u5f62\u306e\u76ee\u6a19\u306b\u3057\u307e\u3059\u3002\u500d\u5897\u306e\u3088\u3046\u306a\u76ee\u6a19\u306f\u3001\u6295\u7a3f\u5185\u5bb9\u3092\u6b6a\u3081\u308b\u305f\u3081\u907f\u3051\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">4<\/span><\/div><div class=\"swell-block-step__title\">\u56db\u534a\u671f\u3054\u3068\u306b\u57fa\u6e96\u5024\u3092\u66f4\u65b0\u3059\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u5b9f\u7e3e\u304c\u7a4d\u307f\u4e0a\u304c\u308c\u3070\u57fa\u6e96\u5024\u3082\u52d5\u304d\u307e\u3059\u3002\u56db\u534a\u671f\u3054\u3068\u306b\u518d\u8a08\u7b97\u3057\u3001\u76ee\u6a19\u5024\u3092\u5f15\u304d\u76f4\u3057\u307e\u3059\u3002\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4ed5\u69d8\u5909\u66f4\u304c\u3042\u3063\u305f\u5834\u5408\u306f\u3001\u305d\u306e\u6642\u70b9\u3067\u57fa\u6e96\u5024\u3092\u4f5c\u308a\u76f4\u3057\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">5<\/span><\/div><div class=\"swell-block-step__title\">\u7b2c4\u30fb5\u6bb5\u306f\u56db\u534a\u671f\u3067\u632f\u308a\u8fd4\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u30ea\u30fc\u30c9\u3068\u5546\u8ac7\u306f\u6708\u6b21\u3067\u306f\u5909\u52d5\u304c\u8aad\u3081\u307e\u305b\u3093\u3002\u56db\u534a\u671f\u5358\u4f4d\u3067\u3001SNS\u63a5\u89e6\u304c\u3042\u3063\u305f\u5546\u8ac7\u306e\u5272\u5408\u3084\u300c\u77e5\u3063\u305f\u304d\u3063\u304b\u3051\u300d\u306e\u4ef6\u6570\u3092\u898b\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u898b\u76f4\u3057\u306e\u5468\u671f\u3092\u6c7a\u3081\u3066\u304a\u304f\u7406\u7531\u306f\u3001<strong>\u57fa\u6e96\u5024\u306e\u9673\u8150\u5316\u3092\u9632\u3050\u305f\u3081<\/strong>\u3067\u3059\u3002\u904b\u7528\u304c\u4e0a\u624b\u304f\u306a\u308c\u3070\u57fa\u6e96\u5024\u306f\u4e0a\u304c\u308a\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4ed5\u69d8\u304c\u5909\u308f\u308c\u3070\u65ad\u7d76\u3057\u307e\u3059\u3002\u56fa\u5b9a\u3057\u305f\u76ee\u6a19\u5024\u30921\u5e74\u4f7f\u3044\u7d9a\u3051\u308b\u3068\u3001\u9054\u6210\u3057\u3066\u3082\u6539\u5584\u3057\u3066\u3044\u306a\u3044\u3001\u3042\u308b\u3044\u306f\u672a\u9054\u3067\u3082\u5b9f\u306f\u524d\u9032\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u8aad\u307f\u9055\u3044\u304c\u8d77\u304d\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u30ec\u30dd\u30fc\u30c8\u69d8\u5f0f\u3068\u793e\u5185\u5171\u6709\u306e\u578b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u6700\u5f8c\u306b\u3001\u5831\u544a\u306e\u578b\u3067\u3059\u3002SNS\u306e\u30ec\u30dd\u30fc\u30c8\u304c\u8aad\u307e\u308c\u306a\u3044\u539f\u56e0\u306f\u3001\u305f\u3044\u3066\u3044\u60c5\u5831\u91cf\u306e\u591a\u3055\u3067\u3059\u3002\u5168\u6307\u6a19\u3092\u4e26\u3079\u305f\u8868\u306f\u3001\u66f8\u3044\u305f\u4eba\u4ee5\u5916\u306b\u306f\u8aad\u3081\u307e\u305b\u3093\u3002<strong>1\u30da\u30fc\u30b8\u306b\u53ce\u3081\u3001\u968e\u5c64\u9806\u306b\u4e26\u3079\u308b<\/strong>\u306e\u304c\u57fa\u672c\u5f62\u3067\u3059\u3002\u4e0a\u304b\u3089\u3001\u30ea\u30fc\u30c1\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30fb\u9001\u5ba2\u30fb\uff08\u56db\u534a\u671f\u306e\u307f\uff09\u30ea\u30fc\u30c9\u3068\u5546\u8ac7\u3002\u540c\u3058\u9806\u5e8f\u3092\u6bce\u6708\u4f7f\u3046\u3068\u3001\u8aad\u307f\u624b\u304c\u6570\u5b57\u306e\u4f4d\u7f6e\u3092\u899a\u3048\u307e\u3059\u3002<\/p>\n\n\n<p 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