{"id":3670,"date":"2026-07-17T10:32:42","date_gmt":"2026-07-17T01:32:42","guid":{"rendered":"https:\/\/debono.co.jp\/media\/?p=3670"},"modified":"2026-07-17T10:32:42","modified_gmt":"2026-07-17T01:32:42","slug":"ad-creative-fatigue-ai","status":"publish","type":"post","link":"https:\/\/debono.co.jp\/media\/ad-creative-fatigue-ai\/","title":{"rendered":"\u5e83\u544a\u306e\u6210\u679c\u304c\u843d\u3061\u3066\u304d\u305f\u539f\u56e0\u306f\u75b2\u5f0a\uff5c\u5dee\u3057\u66ff\u3048\u6642\u3092AI\u3067\u898b\u6975\u3081\u308b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5148\u6708\u307e\u3067\u306f\u9806\u8abf\u3060\u3063\u305f\u306f\u305a\u3067\u3057\u305f\u3002CPA\u306f\u76ee\u6a19\u3092\u4e0b\u56de\u308a\u3001\u4e0a\u53f8\u3078\u306e\u5831\u544a\u3082\u80f8\u3092\u5f35\u308c\u308b\u6570\u5b57\u3002\u3068\u3053\u308d\u304c\u4eca\u6708\u306b\u5165\u3063\u3066\u304b\u3089\u3001\u7ba1\u7406\u753b\u9762\u3092\u958b\u304f\u305f\u3073\u306bCPA\u304c\u5c11\u3057\u305a\u3064\u91cd\u304f\u306a\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u8a2d\u5b9a\u306f\u4f55\u3082\u5909\u3048\u3066\u3044\u306a\u3044\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3082\u4e88\u7b97\u3082\u5165\u672d\u3082\u305d\u306e\u307e\u307e\u3002\u305d\u308c\u306a\u306e\u306bCTR\u306f\u3058\u308f\u3058\u308f\u4e0b\u304c\u308a\u3001CPM\u306f\u9006\u306b\u4e0a\u304c\u3063\u3066\u3044\u304f\u2014\u2014\u3002\u3053\u306e\u300c\u4f55\u3082\u3057\u3066\u3044\u306a\u3044\u306e\u306b\u60aa\u5316\u3059\u308b\u300d\u73fe\u8c61\u306e\u72af\u4eba\u3068\u3057\u3066\u307e\u305a\u7591\u3046\u3079\u304d\u306a\u306e\u304c\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u75b2\u5f0a\uff08Ad Fatigue\uff09\u3067\u3059\u3002\u540c\u3058\u5e83\u544a\u3092\u540c\u3058\u76f8\u624b\u306b\u898b\u305b\u7d9a\u3051\u305f\u7d50\u679c\u3001\u98fd\u304d\u3089\u308c\u3066\u53cd\u5fdc\u304c\u920d\u308b\u3002\u904b\u7528\u578b\u5e83\u544a\u3067\u306f\u907f\u3051\u3089\u308c\u306a\u3044\u5bbf\u547d\u3067\u3059\u304c\u3001<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u75b2\u5f0a\u306f\u6307\u6a19\u306e\u5909\u5316\u3068\u3057\u3066\u4e8b\u524d\u306b\u5146\u5019\u304c\u73fe\u308c\u308b\u305f\u3081\u3001\u5b9a\u70b9\u89b3\u6e2c\u306e\u578b\u304c\u3042\u308c\u3070\u5dee\u3057\u66ff\u3048\u6642\u3092\u898b\u6975\u3081\u3089\u308c\u307e\u3059<\/span>\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u75b2\u5f0a\u304c\u8d77\u304d\u308b\u4ed5\u7d44\u307f\u3068\u898b\u6975\u3081\u306e\u6307\u6a19\u3001\u5dee\u3057\u66ff\u3048\u30b5\u30a4\u30af\u30eb\u306e\u8a2d\u8a08\u3001\u305d\u3057\u3066\u691c\u77e5\u3068\u91cf\u7523\u3092AI\u3067\u4ed5\u7d44\u307f\u5316\u3059\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n<!-- \u25bc \u30ab\u30e1\u5148\u751f\uff06\u30ab\u30e1\u5b50 \u306f\u3058\u3081\u306b\u30c8\u30fc\u30af -->\n<div class=\"sb-intro-card\"><br \/>\n<div class=\"speech-bubble sb-left sb-sensei\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-sensei-v4.png\" alt=\"\u30ab\u30e1\u5148\u751f\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5148\u751f<\/span><\/div><div class=\"sb-balloon\"><p>\u5e83\u544a\u306eCPA\u304c\u3058\u308f\u3058\u308f\u60aa\u5316\u3059\u308b\u76f8\u8ac7\u3092\u53d7\u3051\u305f\u3089\u306d\u3001\u8a2d\u5b9a\u30df\u30b9\u3088\u308a\u5148\u306b\u300c\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u75b2\u5f0a\u300d\u3092\u7591\u3046\u3093\u3060\u3002\u540c\u3058\u4eba\u306b\u540c\u3058\u5e83\u544a\u304c\u7e70\u308a\u8fd4\u3057\u8868\u793a\u3055\u308c\u3066\u3001\u98fd\u304d\u3089\u308c\u3066\u53cd\u5fdc\u304c\u843d\u3061\u3066\u3044\u304f\u73fe\u8c61\u3060\u3088\u3002<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-right sb-kameko\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-ko-v3-up.png\" alt=\"\u30ab\u30e1\u5b50\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5b50<\/span><\/div><div class=\"sb-balloon\"><p>\u307e\u3055\u306b\u3046\u3061\u306e\u72b6\u614b\u3067\u3059\u2026\uff01\u8a2d\u5b9a\u306f\u4f55\u3082\u89e6\u3063\u3066\u3044\u306a\u3044\u306e\u306b\u3001\u5148\u6708\u304b\u3089\u6570\u5b57\u304c\u91cd\u304f\u306a\u308b\u4e00\u65b9\u3067\u3002\u98fd\u304d\u3089\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u306a\u3093\u3066\u3001\u6570\u5b57\u3067\u5206\u304b\u308b\u3082\u306e\u306a\u3093\u3067\u3059\u304b\uff1f<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-left sb-sensei\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-sensei-v4.png\" alt=\"\u30ab\u30e1\u5148\u751f\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5148\u751f<\/span><\/div><div class=\"sb-balloon\"><p>\u5206\u304b\u308b\u3088\u3002\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306e\u4e0a\u6607\u3001CTR\u306e\u4f4e\u4e0b\u7387\u3001CPM\u306e\u63a8\u79fb\u2014\u2014\u898b\u308b\u3079\u304d\u6307\u6a19\u306e\u578b\u304c\u6c7a\u307e\u3063\u3066\u3044\u308b\u3002\u611f\u899a\u3067\u5dee\u3057\u66ff\u3048\u308b\u3068\u65e9\u3059\u304e\u305f\u308a\u9045\u3059\u304e\u305f\u308a\u3059\u308b\u304b\u3089\u3001\u57fa\u6e96\u3092\u6c7a\u3081\u3066\u5b9a\u70b9\u89b3\u6e2c\u3059\u308b\u306e\u304c\u5927\u4e8b\u306a\u3093\u3060\u3002<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-right sb-kameko\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-ko-v3-up.png\" alt=\"\u30ab\u30e1\u5b50\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5b50<\/span><\/div><div class=\"sb-balloon\"><p>\u5dee\u3057\u66ff\u3048\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u3001\u3044\u3064\u3082\u96f0\u56f2\u6c17\u3067\u6c7a\u3081\u3066\u3044\u307e\u3057\u305f\u2026\u3002\u6307\u6a19\u306e\u76ee\u5b89\u3068\u5dee\u3057\u66ff\u3048\u30b5\u30a4\u30af\u30eb\u306e\u4f5c\u308a\u65b9\u3092\u6574\u7406\u3057\u3066\u3001\u3046\u3061\u306e\u9031\u6b21\u30ec\u30dd\u30fc\u30c8\u306b\u7d44\u307f\u8fbc\u3093\u3067\u307f\u307e\u3059\uff01<\/p><\/div><\/div><br \/>\n<\/div>\n\n<!-- \u25b2 \u30ab\u30e1\u5148\u751f\uff06\u30ab\u30e1\u5b50 \u306f\u3058\u3081\u306b\u30c8\u30fc\u30af -->\n\n<div class=\"swell-block-capbox cap_box is-style-onborder_ttl\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u8a18\u4e8b\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/div><div class=\"cap_box_content\">\n\n<ul class=\"is-style-check_list wp-block-list\"><li>\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u75b2\u5f0a\u306f\u540c\u3058\u76f8\u624b\u3078\u306e\u9ad8\u983b\u5ea6\u63a5\u89e6\u3067\u8d77\u304d\u308b\u3002CPA\u60aa\u5316\u306e\u524d\u306bCTR\u4f4e\u4e0b\u3068CPM\u4e0a\u6607\u3068\u3044\u3046\u4e88\u5146\u304c\u73fe\u308c\u308b<\/li><li>\u5224\u5b9a\u306f\u5358\u4e00\u6307\u6a19\u3067\u306f\u306a\u304f\u91cd\u306d\u5408\u308f\u305b\u3002\u300cCTR\u304c\u5b89\u5b9a\u671f\u6bd420%\u4ee5\u4e0a\u4f4e\u4e0b\u3057\u30662\u9031\u7d99\u7d9a\u300d\u300c\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u4e0a\u6607\u3068\u540c\u6642\u300d\u306a\u3069\u306e\u578b\u3067\u898b\u308b<\/li><li>\u5bfe\u7b56\u306f\u75b2\u5f0a\u3057\u3066\u304b\u3089\u614c\u3066\u3066\u4f5c\u308b\u3053\u3068\u3067\u306f\u306a\u304f\u3001\u5728\u5eab\u3068\u5dee\u3057\u66ff\u3048\u30b5\u30a4\u30af\u30eb\u306e\u8a2d\u8a08\u3002\u5b9a\u70b9\u89b3\u6e2c\u3068\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u91cf\u7523\u306fAI\u3067\u4ed5\u7d44\u307f\u5316\u3067\u304d\u308b<\/li><\/ul>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u300c\u4f55\u3082\u5909\u3048\u3066\u3044\u306a\u3044\u306e\u306b\u60aa\u5316\u300d\u306e\u6b63\u4f53<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u75b2\u5f0a\u3068\u306f\u3001\u540c\u3058\u5e83\u544a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u540c\u3058\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306b\u914d\u4fe1\u3057\u7d9a\u3051\u305f\u7d50\u679c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u304c\u920d\u308a\u3001\u5e83\u544a\u306e\u6210\u679c\u304c\u4e0b\u304c\u3063\u3066\u3044\u304f\u73fe\u8c61\u3067\u3059\u3002\u82f1\u8a9e\u3067\u306fAd Fatigue\u3084Creative Fatigue\u3068\u547c\u3070\u308c\u3001\u904b\u7528\u578b\u5e83\u544a\u2014\u2014\u7279\u306bMeta\u5e83\u544a\u306e\u3088\u3046\u306b\u30d5\u30a3\u30fc\u30c9\u3078\u7e70\u308a\u8fd4\u3057\u8868\u793a\u3055\u308c\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u578b\u30fbSNS\u578b\u306e\u5e83\u544a\u3067\u9855\u8457\u306b\u8d77\u304d\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u3053\u308c\u304c<strong>\u8a2d\u5b9a\u306e\u5931\u6557\u3067\u306f\u306a\u304f\u3001\u914d\u4fe1\u304c\u3046\u307e\u304f\u3044\u3063\u305f\u7d50\u679c\u3068\u3057\u3066\u5fc5\u305a\u8a2a\u308c\u308b\u52a3\u5316<\/strong>\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u826f\u3044\u5e83\u544a\u307b\u3069\u3088\u304f\u914d\u4fe1\u3055\u308c\u3001\u3088\u304f\u914d\u4fe1\u3055\u308c\u308b\u307b\u3069\u65e9\u304f\u98fd\u304d\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u75b2\u5f0a\u306e\u9032\u884c\u306b\u306f\u9806\u5e8f\u304c\u3042\u308a\u307e\u3059\u3002\u6700\u521d\u306b\u8d77\u304d\u308b\u306e\u306fCTR\u306e\u4f4e\u4e0b\u3067\u3059\u3002\u898b\u6163\u308c\u305f\u5e83\u544a\u306f\u30b9\u30af\u30ed\u30fc\u30eb\u4e2d\u306b\u8996\u754c\u3078\u5165\u3063\u3066\u3082\u8a8d\u8b58\u3055\u308c\u306a\u304f\u306a\u308a\u3001\u30af\u30ea\u30c3\u30af\u304c\u6e1b\u308a\u307e\u3059\u3002\u5a92\u4f53\u5074\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u53cd\u5fdc\u304c\u8584\u3044\u5e83\u544a\u306e\u54c1\u8cea\u8a55\u4fa1\u3092\u4e0b\u3052\u308b\u305f\u3081\u3001\u540c\u3058\u8868\u793a\u56de\u6570\u3092\u8cb7\u3046\u305f\u3081\u306e\u30b3\u30b9\u30c8\u2014\u2014CPM\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0b\u304c\u308a\u8868\u793a\u5358\u4fa1\u304c\u4e0a\u304c\u308c\u3070\u3001\u5f53\u7136CPA\u306f\u60aa\u5316\u3057\u307e\u3059\u3002\u3064\u307e\u308a<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">CPA\u306e\u60aa\u5316\u306f\u75b2\u5f0a\u306e\u6700\u7d42\u75c7\u72b6\u3067\u3042\u308a\u3001\u305d\u306e\u624b\u524d\u3067CTR\u3068CPM\u304c\u5148\u306b\u6559\u3048\u3066\u304f\u308c\u3066\u3044\u308b<\/span>\u306e\u3067\u3059\u3002CPA\u3060\u3051\u3092\u898b\u3066\u3044\u308b\u904b\u7528\u306f\u3001\u75b2\u5f0a\u306e\u767a\u898b\u304c\u69cb\u9020\u7684\u306b\u9045\u308c\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u652f\u63f4\u5404\u793e\u306e\u89e3\u8aac\u3067\u5f15\u7528\u3055\u308c\u308bMeta\u306e\u30c7\u30fc\u30bf\u3068\u3057\u3066\u3001\u540c\u3058\u5e83\u544a\u304c\u304a\u3088\u305d4\u56de\u8868\u793a\u3055\u308c\u305f\u5f8c\u306b\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5927\u304d\u304f\u6e1b\u308b\u3068\u3044\u3046\u6570\u5024\u3082\u77e5\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u6570\u5b57\u306e\u7d30\u90e8\u306f\u6761\u4ef6\u3067\u5909\u308f\u308b\u3068\u3057\u3066\u3082\u3001\u300c\u6570\u56de\u898b\u305b\u305f\u3089\u98fd\u548c\u304c\u59cb\u307e\u308b\u300d\u3068\u3044\u3046\u611f\u899a\u306f\u3001\u5dee\u3057\u66ff\u3048\u8a08\u753b\u306e\u524d\u63d0\u3068\u3057\u3066\u6301\u3063\u3066\u304a\u304f\u3079\u304d\u3082\u306e\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305c\u8d77\u304d\u308b\u306e\u304b\uff1a\u9ad8\u983b\u5ea6\u63a5\u89e6\u30fb\u65b0\u9bae\u3055\u306e\u4f4e\u4e0b\u30fb\u98fd\u548c<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u75b2\u5f0a\u306e\u30e1\u30ab\u30cb\u30ba\u30e0\u306f3\u3064\u306e\u8981\u7d20\u306b\u5206\u89e3\u3067\u304d\u307e\u3059\u30021\u3064\u76ee\u306f<strong>\u540c\u3058\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u3078\u306e\u9ad8\u983b\u5ea6\u63a5\u89e6<\/strong>\u3002\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u7d5e\u308b\u307b\u3069\u3001\u914d\u4fe1\u5bfe\u8c61\u306e\u6bcd\u6570\u306f\u5c0f\u3055\u304f\u306a\u308a\u3001\u540c\u3058\u4eba\u306b\u540c\u3058\u5e83\u544a\u304c\u5c4a\u304f\u56de\u6570\u304c\u5897\u3048\u307e\u3059\u3002BtoB\u306e\u3088\u3046\u306b\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u72ed\u3044\u914d\u4fe1\u306f\u3001BtoC\u306e\u5927\u898f\u6a21\u914d\u4fe1\u3088\u308a\u69cb\u9020\u7684\u306b\u75b2\u5f0a\u304c\u65e9\u3044\u306e\u3067\u3059\u30022\u3064\u76ee\u306f<strong>\u65b0\u9bae\u3055\u306e\u4f4e\u4e0b<\/strong>\u3002\u4eba\u306f\u521d\u3081\u3066\u898b\u308b\u3082\u306e\u306b\u6ce8\u610f\u3092\u5411\u3051\u3001\u898b\u6163\u308c\u305f\u3082\u306e\u3092\u7121\u610f\u8b58\u306b\u7121\u8996\u3057\u307e\u3059\u3002\u5e83\u544a\u306e\u8a8d\u77e5\u7684\u306a\u76ee\u65b0\u3057\u3055\u306f\u3001\u63a5\u89e6\u306e\u305f\u3073\u306b\u76ee\u6e1b\u308a\u3057\u3066\u3044\u304f\u6d88\u8017\u54c1\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">3\u3064\u76ee\u304c\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u98fd\u548c\u3067\u3059\u3002\u914d\u4fe1\u3092\u7d9a\u3051\u308b\u3046\u3061\u306b\u3001\u305d\u306e\u5e83\u544a\u306b\u53cd\u5fdc\u3059\u308b\u53ef\u80fd\u6027\u306e\u3042\u308b\u4eba\u3078\u306f\u884c\u304d\u6e21\u308a\u3001\u6b8b\u308b\u306e\u306f\u300c\u898b\u305f\u304c\u53cd\u5fdc\u3057\u306a\u304b\u3063\u305f\u4eba\u300d\u3070\u304b\u308a\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3053\u307e\u3067\u6765\u308b\u3068\u3001\u540c\u3058\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u914d\u4fe1\u3057\u7d9a\u3051\u3066\u3082\u65b0\u3057\u3044\u53cd\u5fdc\u306f\u751f\u307e\u308c\u307e\u305b\u3093\u3002\u4f3c\u305f\u8a00\u8449\u3067\u3059\u304c\u3001\u75b2\u5f0a\uff08\u540c\u3058\u4eba\u304c\u98fd\u304d\u308b\uff09\u3068\u98fd\u548c\uff08\u53cd\u5fdc\u3059\u308b\u4eba\u3092\u4f7f\u3044\u5207\u308b)\u306f\u5225\u306e\u73fe\u8c61\u3067\u3001\u5bfe\u51e6\u3082\u7570\u306a\u308a\u307e\u3059\u3002\u75b2\u5f0a\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5dee\u3057\u66ff\u3048\u3067\u56de\u5fa9\u3057\u307e\u3059\u304c\u3001\u98fd\u548c\u304c\u9032\u3093\u3067\u3044\u308b\u5834\u5408\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u81ea\u4f53\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u5dee\u3057\u66ff\u3048\u3066\u3082\u6570\u5b57\u304c\u623b\u3089\u306a\u3044\u3068\u304d\u306f\u3001\u75b2\u5f0a\u3067\u306f\u306a\u304f\u98fd\u548c\u3092\u7591\u3046<\/span>\u2014\u2014\u3053\u306e\u5207\u308a\u5206\u3051\u3092\u899a\u3048\u3066\u304a\u304f\u3068\u3001\u6253\u3061\u624b\u3092\u5916\u3057\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">BtoB\u306e\u5e83\u544a\u904b\u7528\u3067\u306f\u3001\u3053\u306e\u69cb\u9020\u304c\u7279\u306b\u52b9\u3044\u3066\u304d\u307e\u3059\u3002\u8077\u7a2e\u3084\u696d\u7a2e\u3067\u7d5e\u3063\u305f\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3001\u4fdd\u6709\u30ea\u30b9\u30c8\u3078\u306e\u914d\u4fe1\u3001\u30b5\u30a4\u30c8\u8a2a\u554f\u8005\u3078\u306e\u30ea\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u2014\u2014BtoB\u306e\u5b9a\u77f3\u306f\u3069\u308c\u3082<strong>\u5c0f\u3055\u306a\u6bcd\u6570\u306b\u7e70\u308a\u8fd4\u3057\u5f53\u3066\u308b\u914d\u4fe1<\/strong>\u3060\u304b\u3089\u3067\u3059\u3002\u6708\u4e88\u7b97\u304c\u540c\u3058\u3067\u3082\u3001100\u4e07\u4eba\u306b\u5c4a\u3051\u308b\u914d\u4fe1\u30683\u4e07\u4eba\u306b\u5c4a\u3051\u308b\u914d\u4fe1\u3067\u306f\u3001\u4e00\u4eba\u3042\u305f\u308a\u306e\u63a5\u89e6\u56de\u6570\u306f\u6841\u9055\u3044\u306b\u306a\u308a\u307e\u3059\u3002BtoC\u306e\u6210\u529f\u4e8b\u4f8b\u3067\u8a9e\u3089\u308c\u308b\u5dee\u3057\u66ff\u3048\u5468\u671f\u3092\u305d\u306e\u307e\u307e\u8f38\u5165\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u81ea\u793e\u306e\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u306e\u4e0a\u304c\u308a\u65b9\u3092\u89b3\u6e2c\u3057\u3066\u3001\u305d\u308c\u3092\u57fa\u6e96\u306b\u5468\u671f\u3092\u8a2d\u8a08\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u72ed\u3044\u307b\u3069\u3001\u75b2\u5f0a\u5bfe\u7b56\u306f\u904b\u7528\u306e\u4e2d\u5fc3\u8ab2\u984c\u306b\u306a\u308b\u3068\u5fc3\u5f97\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u898b\u6975\u3081\u306b\u4f7f\u30464\u3064\u306e\u6307\u6a19\u306e\u5168\u4f53\u50cf<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u75b2\u5f0a\u306e\u5224\u5b9a\u306f\u3001\u5358\u4e00\u306e\u6307\u6a19\u3067\u306f\u8aa4\u308a\u307e\u3059\u3002\u904b\u7528\u652f\u63f4\u5404\u793e\u306e\u516c\u958b\u89e3\u8aac\u3092\u6574\u7406\u3059\u308b\u3068\u3001\u898b\u308b\u3079\u304d\u306f\u6b21\u306e4\u7cfb\u7d71\u3067\u3059\u3002\u307e\u305a\u5168\u4f53\u50cf\u3092\u62bc\u3055\u3048\u3066\u304b\u3089\u3001\u6b21\u306e\u30bb\u30af\u30b7\u30e7\u30f3\u30671\u3064\u305a\u3064\u6398\u308a\u4e0b\u3052\u307e\u3059\u3002<\/p>\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>\u6307\u6a19<\/th><th>\u898b\u308b\u30dd\u30a4\u30f3\u30c8<\/th><th>\u76ee\u5b89\uff08\u904b\u7528\u89e3\u8aac\u304b\u3089\u306e\u6574\u7406\uff09<\/th><\/tr><\/thead><tbody><tr><td>\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc<\/td><td>\u540c\u4e00\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u5e73\u5747\u8868\u793a\u56de\u6570\u306e\u63a8\u79fb<\/td><td>\u90312\u301c3\u56de\u3092\u8d85\u3048\u3001CTR\u4f4e\u4e0b\u3068\u91cd\u306a\u3063\u305f\u3089\u8981\u6ce8\u610f<\/td><\/tr><tr><td>CTR<\/td><td>\u5b89\u5b9a\u671f\u306e\u5e73\u5747\u3068\u306e\u6bd4\u8f03<\/td><td>20%\u4ee5\u4e0a\u306e\u4f4e\u4e0b\u304c2\u9031\u9593\u7d9a\u3044\u305f\u3089\u75b2\u5f0a\u3092\u7591\u3046<\/td><\/tr><tr><td>CPM<\/td><td>\u4e0a\u6607\u50be\u5411\u304cCTR\u4f4e\u4e0b\u3068\u540c\u6642\u306b\u8d77\u304d\u3066\u3044\u308b\u304b<\/td><td>\u5358\u72ec\u3067\u306f\u306a\u304f\u7d44\u307f\u5408\u308f\u305b\u3067\u5224\u65ad\u3059\u308b<\/td><\/tr><tr><td>CPA\u30fbCVR<\/td><td>\u521d\u901f\u306e\u826f\u304b\u3063\u305f\u6642\u671f\u3068\u306e\u6bd4\u8f03<\/td><td>\u76ee\u6a19\u8d85\u904e\u304c2\u9031\u7d9a\u304f\u306a\u3089\u5dee\u3057\u66ff\u3048\u5224\u65ad\u3078<\/td><\/tr><tr><td>\u30cd\u30ac\u30c6\u30a3\u30d6\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af<\/td><td>\u975e\u8868\u793a\u30fb\u5831\u544a\u306e\u5272\u5408\u306e\u5909\u5316<\/td><td>0.1\u301c0.2%\u4ee5\u4e0a\u3092\u5371\u967a\u6c34\u6e96\u3068\u3059\u308b\u89e3\u8aac\u304c\u591a\u3044<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<ul class=\"is-style-note_list wp-block-list\"><li>\u76ee\u5b89\u306e\u6570\u5024\u306f\u5a92\u4f53\u30fb\u5546\u6750\u30fb\u914d\u4fe1\u91cf\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u898f\u6a21\u3067\u5909\u308f\u308b\u3002\u81ea\u793e\u306e\u904e\u53bb\u30c7\u30fc\u30bf\u3067\u57fa\u6e96\u3092\u88dc\u6b63\u3057\u3066\u4f7f\u3046<\/li><li>\u672c\u8a18\u4e8b\u306e\u76ee\u5b89\u306f\u5e83\u544a\u904b\u7528\u652f\u63f4\u5404\u793e\u306e\u516c\u958b\u89e3\u8aac\u3092\u6574\u7406\u3057\u305f\u3082\u306e\u3002\u5a92\u4f53\u306e\u516c\u5f0f\u4ed5\u69d8\u306f\u7ba1\u7406\u753b\u9762\u3068\u30d8\u30eb\u30d7\u3067\u78ba\u8a8d\u3059\u308b<\/li><li>\u914d\u4fe1\u91cf\u304c\u5c11\u306a\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u306f\u9031\u6b21\u3067\u3082\u6570\u5b57\u304c\u3076\u308c\u308b\u3002\u5224\u5b9a\u671f\u9593\u3092\u9577\u3081\u306b\u53d6\u308a\u3001\u50be\u5411\u3067\u5224\u65ad\u3059\u308b<\/li><\/ul>\n\n\n<h2 class=\"wp-block-heading\">\u6307\u6a191\uff1a\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u2014\u2014\u75b2\u5f0a\u306e\u5148\u884c\u6307\u6a19<\/h2>\n\n\n<p 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class=\"wp-block-paragraph\">\u5171\u901a\u3059\u308b\u4e88\u9632\u7b56\u306f\u3001\u5224\u5b9a\u306e\u524d\u306b<strong>\u300c\u6bd4\u8f03\u5bfe\u8c61\u3092\u6301\u3064\u300d<\/strong>\u3053\u3068\u3067\u3059\u3002\u540c\u3058\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4ed6\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3001\u904e\u53bb\u306e\u540c\u6642\u671f\u3001\u305d\u3057\u3066\u5b89\u5b9a\u671f\u306e\u81ea\u5206\u81ea\u8eab\u3002\u3053\u306e3\u3064\u3068\u6bd4\u3079\u3066\u3001\u305d\u306e\u5e83\u544a\u3060\u3051\u304c\u52a3\u5316\u3057\u3066\u3044\u308b\u306a\u3089\u75b2\u5f0a\u306e\u7591\u3044\u304c\u6fc3\u3044\u3002\u5168\u4f53\u304c\u540c\u3058\u3088\u3046\u306b\u60aa\u5316\u3057\u3066\u3044\u308b\u306a\u3089\u3001\u539f\u56e0\u306f\u5e02\u5834\u304b\u8a08\u6e2c\u304b\u30a2\u30ab\u30a6\u30f3\u30c8\u54c1\u8cea\u306b\u3042\u308a\u307e\u3059\u3002\u8a3a\u65ad\u306e\u624b\u9806\u3092\u6301\u3064\u3053\u3068\u304c\u3001\u611f\u899a\u904b\u7528\u304b\u3089\u306e\u5352\u696d\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u5dee\u3057\u66ff\u3048\u30b5\u30a4\u30af\u30eb\u306e\u8a2d\u8a08\uff1a\u75b2\u5f0a\u3057\u3066\u304b\u3089\u4f5c\u3089\u306a\u3044<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u898b\u6975\u3081\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3089\u3001\u6b21\u306f\u904b\u7528\u3078\u306e\u7d44\u307f\u8fbc\u307f\u3067\u3059\u3002\u75b2\u5f0a\u5bfe\u5fdc\u306e\u5931\u6557\u306f\u3001\u305f\u3044\u3066\u3044\u300c\u75b2\u5f0a\u3092\u691c\u77e5\u3057\u3066\u304b\u3089\u6b21\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u4f5c\u308a\u59cb\u3081\u308b\u300d\u3053\u3068\u3067\u8d77\u304d\u307e\u3059\u3002\u5236\u4f5c\u306b\u306f\u6570\u65e5\u304b\u3089\u6570\u9031\u9593\u304b\u304b\u308b\u305f\u3081\u3001\u305d\u306e\u9593\u306b\u6210\u679c\u306f\u843d\u3061\u7d9a\u3051\u307e\u3059\u3002\u3042\u308b\u3079\u304d\u59ff\u306f\u3001\u691c\u77e5\u3068\u5236\u4f5c\u3092\u5206\u96e2\u3057\u3066\u3001\u5e38\u306b\u6b21\u306e\u4e00\u624b\u304c\u7528\u610f\u3055\u308c\u3066\u3044\u308b\u72b6\u614b\u3067\u3059\u3002<\/p>\n\n\n<div class=\"swell-block-step is-style-default\" data-num-style=\"circle\">\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">1<\/span><\/div><div class=\"swell-block-step__title\">\u89b3\u6e2c\u306e\u6307\u6a19\u3068\u30b7\u30fc\u30c8\u3092\u6c7a\u3081\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u3054\u3068\u306b\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u30fbCTR\u30fbCPM\u30fbCPA\u306e\u9031\u6b21\u63a8\u79fb\u3092\u8a18\u9332\u3059\u308b\u30b7\u30fc\u30c8\u3092\u4f5c\u308a\u3001\u5b89\u5b9a\u671f\u306e\u57fa\u6e96\u5024\u3092\u66f8\u304d\u8fbc\u307f\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">2<\/span><\/div><div class=\"swell-block-step__title\">\u5224\u5b9a\u57fa\u6e96\u3092\u8a00\u8a9e\u5316\u3059\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u4f8b\uff1aCTR\u304c\u57fa\u6e96\u6bd420%\u4f4e\u4e0b\u3057\u30662\u9031\u7d99\u7d9a\u3001\u304b\u3064CPM\u4e0a\u6607\u2014\u2014\u3067\u5dee\u3057\u66ff\u3048\u5019\u88dc\u5165\u308a\u3002\u30c1\u30fc\u30e0\u306e\u8ab0\u304c\u898b\u3066\u3082\u540c\u3058\u5224\u5b9a\u306b\u306a\u308b\u6587\u7ae0\u306b\u3057\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">3<\/span><\/div><div class=\"swell-block-step__title\">\u5728\u5eab\u3092\u5e38\u5099\u3059\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u5dee\u3057\u66ff\u3048\u5019\u88dc\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u5e38\u306b2\u301c3\u672c\u30b9\u30c8\u30c3\u30af\u3057\u3066\u304a\u304d\u3001\u5224\u5b9a\u304c\u51fa\u305f\u3089\u5373\u65e5\u6295\u5165\u3067\u304d\u308b\u72b6\u614b\u3092\u4fdd\u3061\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">4<\/span><\/div><div class=\"swell-block-step__title\">\u5dee\u3057\u66ff\u3048\u5f8c7\u301c14\u65e5\u3067\u8a55\u4fa1\u3059\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u6295\u5165\u76f4\u5f8c\u306f\u5b66\u7fd2\u3067\u6570\u5b57\u304c\u63fa\u308c\u308b\u305f\u3081\u30017\u65e5\u3067\u66ab\u5b9a\u8a55\u4fa1\u300114\u65e5\u3067\u672c\u8a55\u4fa1\u3068\u3044\u3046\u4e8c\u6bb5\u968e\u3067\u65b0\u65e7\u3092\u6bd4\u8f03\u3057\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30b5\u30a4\u30af\u30eb\u306e\u809d\u306f\u3001\u5224\u5b9a\u3068\u6295\u5165\u306e\u9593\u306b\u30bf\u30a4\u30e0\u30e9\u30b0\u304c\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u9031\u6b21\u306e\u5b9a\u4f8b\u3067\u89b3\u6e2c\u30b7\u30fc\u30c8\u3092\u78ba\u8a8d\u3057\u3001\u57fa\u6e96\u306b\u89e6\u308c\u305f\u5e83\u544a\u306f\u5728\u5eab\u304b\u3089\u5dee\u3057\u66ff\u3048\u308b\u3002\u5dee\u3057\u66ff\u3048\u305f\u5e83\u544a\u306f\u6368\u3066\u305a\u306b\u4e00\u6642\u505c\u6b62\u3057\u3066\u304a\u3051\u3070\u3001\u5b9f\u7e3e\u30c7\u30fc\u30bf\u304c\u6b8b\u308a\u3001\u671f\u9593\u3092\u7f6e\u3044\u3066\u306e\u518d\u6295\u5165\u3082\u9078\u629e\u80a2\u306b\u306a\u308a\u307e\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u75b2\u5f0a\u306f\u9632\u3052\u306a\u3044\u304c\u3001\u75b2\u5f0a\u3067\u6210\u679c\u304c\u843d\u3061\u3066\u3044\u308b\u671f\u9593\u306f\u8a2d\u8a08\u3067\u307b\u307c\u30bc\u30ed\u306b\u3067\u304d\u308b<\/span>\u306e\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u5728\u5eab\u306e\u6301\u3061\u65b9<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u5dee\u3057\u66ff\u3048\u30b5\u30a4\u30af\u30eb\u3092\u56de\u3059\u306b\u306f\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u5728\u5eab\u7ba1\u7406\u304c\u5fc5\u8981\u3067\u3059\u3002\u304a\u3059\u3059\u3081\u306f\u300c\u8ef8\u00d7\u8868\u73fe\u300d\u306e\u30de\u30c8\u30ea\u30af\u30b9\u3067\u5728\u5eab\u3092\u6349\u3048\u308b\u3053\u3068\u3002\u8a34\u6c42\u8ef8\uff08\u30b3\u30b9\u30c8\u524a\u6e1b\u30fb\u6642\u77ed\u30fb\u5b89\u5fc3\u30fb\u5b9f\u7e3e\u306a\u3069\uff09\u3092\u884c\u306b\u3001\u8868\u73fe\u5f62\u5f0f\uff08\u9759\u6b62\u753b\u30fb\u30ab\u30eb\u30fc\u30bb\u30eb\u30fb\u77ed\u5c3a\u52d5\u753b\u30fb\u30c6\u30ad\u30b9\u30c8\u4e3b\u4f53\uff09\u3092\u5217\u306b\u7f6e\u304d\u3001\u624b\u6301\u3061\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u914d\u7f6e\u3057\u307e\u3059\u3002\u5728\u5eab\u304c\u7279\u5b9a\u306e\u30de\u30b9\u306b\u504f\u3063\u3066\u3044\u308c\u3070\u3001\u6b21\u306b\u4f5c\u308b\u3079\u304d\u3082\u306e\u304c\u4e00\u76ee\u3067\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5eab\u306e\u91cf\u306f\u3001\u914d\u4fe1\u898f\u6a21\u3068\u75b2\u5f0a\u901f\u5ea6\u304b\u3089\u9006\u7b97\u3057\u307e\u3059\u3002\u30d5\u30a3\u30fc\u30c9\u578b\u306e\u5a92\u4f53\u3067\u306f1\u301c2\u9031\u9593\u3067\u75b2\u5f0a\u306e\u5146\u5019\u304c\u51fa\u308b\u30b1\u30fc\u30b9\u3082\u3042\u308b\u3068\u89e3\u8aac\u3055\u308c\u3066\u304a\u308a\u3001\u4eee\u306b\u81ea\u793e\u306e\u5165\u308c\u66ff\u3048\u5468\u671f\u304c2\u301c3\u9031\u9593\u306a\u3089\u3001\u6708\u306b2\u301c3\u672c\u306e\u65b0\u898f\u6295\u5165\u304c\u5fc5\u8981\u306b\u306a\u308b\u8a08\u7b97\u3067\u3059\u3002\u3053\u306e\u672c\u6570\u3092\u6bce\u6708\u30bc\u30ed\u304b\u3089\u4f01\u753b\u3059\u308b\u306e\u306f\u8ca0\u62c5\u304c\u5927\u304d\u3044\u305f\u3081\u3001<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#cfe9ff 60%)\">\u52dd\u3061\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u69cb\u9020\u3092\u4fdd\u3063\u305f\u307e\u307e\u8981\u7d20\u3092\u5165\u308c\u66ff\u3048\u308b\u300c\u5c55\u958b\u300d\u3067\u5728\u5eab\u306e\u5927\u534a\u3092\u8cc4\u3044\u3001\u307e\u3063\u305f\u304f\u65b0\u3057\u3044\u6311\u6226\u306f\u67081\u672c\u306b\u7d5e\u308b<\/span>\u3068\u3044\u3046\u914d\u5206\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002\u5c55\u958b\u4f5c\u696d\u306f\u5f8c\u8ff0\u306e\u3068\u304a\u308aAI\u306e\u5f97\u610f\u5206\u91ce\u306a\u306e\u3067\u3001\u4eba\u306e\u4f01\u753b\u529b\u306f\u6311\u6226\u67a0\u306b\u96c6\u4e2d\u3055\u305b\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5eab\u3092\u6d3b\u304b\u3059\u306b\u306f\u3001\u8a18\u9332\u306e\u7fd2\u6163\u3082\u30bb\u30c3\u30c8\u3067\u5fc5\u8981\u3067\u3059\u3002\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u540d\u524d\u306b\u8a34\u6c42\u8ef8\u30fb\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u30fb\u6295\u5165\u65e5\u304c\u5206\u304b\u308b\u547d\u540d\u898f\u5247\u3092\u8a2d\u3051\u3066\u304a\u304f\u3068\u3001\u5f8c\u304b\u3089\u306e\u5206\u6790\u304c\u4e00\u6c17\u306b\u697d\u306b\u306a\u308a\u307e\u3059\u3002\u307e\u305f\u3001\u5f15\u9000\u3057\u305f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3082\u300c\u3069\u306e\u8a34\u6c42\u3067\u30fb\u3069\u308c\u3060\u3051\u306e\u671f\u9593\u8d70\u308a\u30fb\u3069\u3093\u306a\u6570\u5b57\u3067\u7d42\u308f\u3063\u305f\u304b\u300d\u3092\u30a2\u30fc\u30ab\u30a4\u30d6\u3057\u3066\u304a\u3051\u3070\u3001<strong>\u6b21\u306e\u4f01\u753b\u3092\u904e\u53bb\u306e\u52dd\u6557\u30c7\u30fc\u30bf\u304b\u3089\u59cb\u3081\u3089\u308c\u307e\u3059<\/strong>\u3002\u75b2\u5f0a\u5bfe\u5fdc\u3092\u5358\u306a\u308b\u4ea4\u63db\u4f5c\u696d\u3067\u306f\u306a\u304f\u3001\u3069\u306e\u8a34\u6c42\u304c\u8ab0\u306b\u52b9\u304f\u306e\u304b\u3092\u5b66\u7fd2\u3059\u308b\u6a5f\u4f1a\u306b\u5909\u3048\u308b\u2014\u2014\u305d\u308c\u304c\u5728\u5eab\u904b\u7528\u306e\u672c\u5f53\u306e\u72d9\u3044\u3067\u3059\u3002\u8a18\u9332\u306e\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306f\u51dd\u3089\u305a\u3001\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c81\u679a\u304b\u3089\u59cb\u3081\u308c\u3070\u5341\u5206\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u3069\u3053\u307e\u3067\u5909\u3048\u308c\u3070\u300c\u65b0\u3057\u3044\u300d\u3068\u898b\u306a\u3055\u308c\u308b\u306e\u304b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u5dee\u3057\u66ff\u3048\u3067\u6700\u3082\u591a\u3044\u7591\u554f\u304c\u3001\u300c\u8272\u3092\u5909\u3048\u305f\u3060\u3051\u3067\u3082\u65b0\u3057\u3044\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306b\u306a\u308b\u306e\u304b\u300d\u3067\u3059\u3002\u524d\u63d0\u3068\u3057\u3066\u3001\u3069\u306e\u7a0b\u5ea6\u306e\u5909\u66f4\u3067\u65b0\u898f\u3068\u6271\u308f\u308c\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u5a92\u4f53\u5074\u304c\u660e\u78ba\u306a\u57fa\u6e96\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u3046\u3048\u3067\u5b9f\u52d9\u306e\u7d4c\u9a13\u5247\u3068\u3057\u3066\u306f\u3001<strong>\u5909\u66f4\u306e\u6df1\u3055\u306b\u968e\u5c64\u304c\u3042\u308a\u307e\u3059<\/strong>\u3002\u6d45\u3044\u9806\u306b\u3001(1)\u30b3\u30d4\u30fc\u3084\u8272\u30fbCTA\u30dc\u30bf\u30f3\u306e\u5fae\u4fee\u6b63\u3001(2)\u30d3\u30b8\u30e5\u30a2\u30eb\u306e\u4e3b\u8981\u7d20\uff08\u4eba\u7269\u30fb\u80cc\u666f\u30fb\u69cb\u56f3\uff09\u306e\u5909\u66f4\u3001(3)\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u306e\u5909\u66f4\uff08\u9759\u6b62\u753b\u304b\u3089\u52d5\u753b\u30fb\u30ab\u30eb\u30fc\u30bb\u30eb\u3078\uff09\u3001(4)\u8a34\u6c42\u8ef8\u3084\u30aa\u30d5\u30a1\u30fc\u81ea\u4f53\u306e\u5909\u66f4\u3001\u3067\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u6d45\u3044\u5909\u66f4\u307b\u3069\u5236\u4f5c\u306f\u697d\u3067\u3059\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u306b\u306f\u300c\u540c\u3058\u5e83\u544a\u300d\u3068\u6620\u308a\u3084\u3059\u304f\u3001\u75b2\u5f0a\u306e\u56de\u5fa9\u52b9\u679c\u306f\u9650\u5b9a\u7684\u3067\u3059\u3002<strong>\u30e6\u30fc\u30b6\u30fc\u304c\u4e00\u77ac\u3067\u53d7\u3051\u53d6\u308b\u7b2c\u4e00\u5370\u8c61\u2014\u2014\u4e3b\u30d3\u30b8\u30e5\u30a2\u30eb\u3068\u6700\u521d\u306e\u4e00\u8a00\u2014\u2014\u304c\u5909\u308f\u3063\u3066\u3044\u308b\u304b<\/strong>\u3092\u57fa\u6e96\u306b\u8003\u3048\u308b\u3068\u5224\u65ad\u3092\u8aa4\u308a\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002\u5224\u5b9a\u306f\u30b7\u30f3\u30d7\u30eb\u3067\u3001\u5dee\u3057\u66ff\u3048\u5f8c\u306e\u521d\u901f\u3092\u898b\u308c\u3070\u308f\u304b\u308a\u307e\u3059\u3002CTR\u3068CPM\u304c\u65b0\u898f\u6295\u5165\u3089\u3057\u3044\u6c34\u6e96\u306b\u623b\u3063\u3066\u3044\u308c\u3070\u300c\u65b0\u3057\u3044\u5e83\u544a\u300d\u3068\u3057\u3066\u6a5f\u80fd\u3057\u3066\u304a\u308a\u3001\u75b2\u5f0a\u6642\u3068\u5909\u308f\u3089\u306a\u3044\u6570\u5b57\u306a\u3089\u3001\u305d\u308c\u306f\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u540c\u3058\u5e83\u544a\u3060\u3063\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<span 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class=\"wp-block-code\"><code>\u3042\u306a\u305f\u306f\u904b\u7528\u578b\u5e83\u544a\u306e\u30a2\u30ca\u30ea\u30b9\u30c8\u3067\u3059\u3002\n\u4ee5\u4e0b\u306e\u9031\u6b21\u30c7\u30fc\u30bf\u304b\u3089\u3001\u5404\u5e83\u544a\u306e\u75b2\u5f0a\u5ea6\u3092\u5224\u5b9a\u3057\u3066\u304f\u3060\u3055\u3044\u3002\n\u30fb\u30c7\u30fc\u30bf\uff1a\uff08\u5e83\u544a\u540d\uff0f\u9031\uff0f\u8868\u793a\u56de\u6570\uff0f\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\uff0fCTR\uff0fCPM\uff0fCPA \u3092\n\u3000CSV\u5f62\u5f0f\u3067\u8cbc\u308a\u4ed8\u3051\u308b\u3002\u76f4\u8fd16\u9031\u5206\uff09\n\u5224\u5b9a\u57fa\u6e96\uff1a\n(1)CTR\u304c\u5b89\u5b9a\u671f\u5e73\u5747\u304b\u308920%\u4ee5\u4e0a\u4f4e\u4e0b\u3057\u3001\u305d\u308c\u304c2\u9031\u7d9a\u3044\u3066\u3044\u308b\n(2)CPM\u304c\u4e0a\u6607\u50be\u5411\u306b\u3042\u308b\n(3)\u30d5\u30ea\u30fc\u30af\u30a8\u30f3\u30b7\u30fc\u304c\u4e0a\u6607\u3057\u3066\u3044\u308b\n\u51fa\u529b\uff1a\u5e83\u544a\u3054\u3068\u306b\u300c\u7d99\u7d9a\uff0f\u6ce8\u610f\uff0f\u5dee\u3057\u66ff\u3048\u5019\u88dc\u300d\u306e3\u6bb5\u968e\u3067\u5224\u5b9a\u3057\u3001\n\u6839\u62e0\u3068\u306a\u308b\u6570\u5024\u306e\u5909\u5316\u30921\u884c\u3067\u6dfb\u3048\u3066\u304f\u3060\u3055\u3044\u3002\n\u57fa\u6e96\u306b\u8a72\u5f53\u3057\u3066\u3082\u8868\u793a\u56de\u6570\u304c\u5c11\u306a\u304f\u78ba\u4fe1\u304c\u6301\u3066\u306a\u3044\u5834\u5408\u306f\u300c\u5224\u65ad\u4fdd\u7559\u300d\u3068\u3057\u3001\n\u8ffd\u52a0\u3067\u78ba\u8a8d\u3059\u3079\u304d\u30c7\u30fc\u30bf\u3092\u6319\u3052\u3066\u304f\u3060\u3055\u3044\u3002<\/code><\/pre>\n\n\n<p 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