{"id":2908,"date":"2026-07-10T11:36:04","date_gmt":"2026-07-10T02:36:04","guid":{"rendered":"https:\/\/debono.co.jp\/media\/?p=2908"},"modified":"2026-07-10T11:36:04","modified_gmt":"2026-07-10T02:36:04","slug":"btob-kpi-sekkei","status":"publish","type":"post","link":"https:\/\/debono.co.jp\/media\/btob-kpi-sekkei\/","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u30ac\u30a4\u30c9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6d3b\u52d5\u306f\u591a\u3044\u306e\u306b\u3001\u4f55\u306e\u6307\u6a19\u3067\u6210\u679c\u3092\u6e2c\u308c\u3070\u3044\u3044\u304b\u308f\u304b\u3089\u306a\u3044\u300d\u300c\u65bd\u7b56\u3054\u3068\u306b\u30d0\u30e9\u30d0\u30e9\u306a\u6570\u5b57\u3092\u8ffd\u3063\u3066\u3044\u3066\u3001\u5168\u4f53\u306e\u9032\u6357\u304c\u898b\u3048\u306a\u3044\u300d\u2014\u2014BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u304c\u3088\u304f\u611f\u3058\u308b\u60a9\u307f\u3067\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u9069\u5207\u306aKPI\u3092\u8a2d\u8a08\u3059\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u7d4c\u55b6\u3078\u306e\u8aac\u660e\u8cac\u4efb\u3082\u679c\u305f\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059<\/span>\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u8a2d\u8a08\u306e\u8003\u3048\u65b9\u3068\u3001\u5177\u4f53\u7684\u306a\u6307\u6a19\u306e\u7d44\u307f\u7acb\u3066\u65b9\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"swell-block-capbox cap_box is-style-onborder_ttl\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u8a18\u4e8b\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/div><div class=\"cap_box_content\">\n\n<ul class=\"is-style-check_list wp-block-list\"><li>KPI\u306f\u4e8b\u696d\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3057\u3066\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u306b\u5bfe\u5fdc\u3055\u305b\u308b<\/li><li>BtoB\u306f\u8cfc\u8cb7\u30b5\u30a4\u30af\u30eb\u304c\u9577\u3044\u305f\u3081\u3001\u4e2d\u9593\u6307\u6a19\u306e\u8a2d\u8a08\u304c\u7279\u306b\u91cd\u8981<\/li><li>\u55b6\u696d\u3068\u306e\u5408\u610f\u3067\u4f7f\u3046KPI\u304c\u6a5f\u80fd\u3059\u308b<\/li><\/ul>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">KPI\u3068\u306f\u4f55\u304b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">KPI\uff08Key Performance Indicator\uff09\u3068\u306f\u3001<strong>\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u9032\u6357\u3092\u6e2c\u308b\u305f\u3081\u306e\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19<\/strong>\u3067\u3059\u3002\u300c\u58f2\u4e0a\u3092\u4e0a\u3052\u308b\u300d\u3068\u3044\u3046\u65b9\u5411\u6027\u3092\u793a\u3059KGI\uff08\u6700\u7d42\u76ee\u6a19\uff09\u306b\u5bfe\u3057\u3066\u3001\u300c\u30ea\u30fc\u30c9\u6570\u3092\u6708100\u4ef6\u7372\u5f97\u3059\u308b\u300d\u300c\u6848\u4ef6\u5316\u7387\u309225%\u306b\u3059\u308b\u300d\u3068\u3044\u3046\u5f62\u3067\u3001\u9014\u4e2d\u306e\u9054\u6210\u72b6\u6cc1\u3092\u6570\u5024\u3067\u6e2c\u308c\u308b\u3088\u3046\u306b\u3057\u305f\u3082\u306e\u304cKPI\u3067\u3059\u3002KPI\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u65bd\u7b56\u304c\u76ee\u6a19\u306b\u8fd1\u3065\u3044\u3066\u3044\u308b\u304b\u3092\u5ba2\u89b3\u7684\u306b\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5546\u8ac7\u304b\u3089\u5951\u7d04\u307e\u3067\u306e\u30b5\u30a4\u30af\u30eb\u304c\u6570\u304b\u6708\u306b\u53ca\u3076\u3053\u3068\u304c\u591a\u304f\u3001\u6700\u7d42\u7684\u306a\u53d7\u6ce8\u7d50\u679c\u3060\u3051\u3092\u898b\u3066\u3044\u308b\u3068\u65bd\u7b56\u8a55\u4fa1\u304c\u9045\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3001\u6848\u4ef6\u5316\u6570\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u91d1\u984d\u306a\u3069\u3001\u53d7\u6ce8\u306b\u81f3\u308b\u307e\u3067\u306e\u4e2d\u9593\u6bb5\u968e\u306eKPI\u3092\u9069\u5207\u306b\u8a2d\u8a08\u3059\u308b\u3053\u3068\u304c\u7279\u306b\u91cd\u8981\u3067\u3059\u3002\u4e2d\u9593KPI\u3092\u62bc\u3055\u3048\u308b\u3053\u3068\u3067\u3001\u65e9\u671f\u306b\u65bd\u7b56\u306e\u52b9\u679c\u3092\u628a\u63e1\u3057\u3001\u4fee\u6b63\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d5\u30a1\u30cd\u30eb\u3068KPI\u306e\u95a2\u4fc2<\/h2>\n\n\n<p class=\"wp-block-paragraph\">KPI\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d5\u30a1\u30cd\u30eb\u69cb\u9020\u306b\u5bfe\u5fdc\u3055\u305b\u3066\u8a2d\u8a08\u3057\u307e\u3059\u3002\u8a8d\u77e5\u6bb5\u968e\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6bb5\u968e\u3001\u80b2\u6210\u6bb5\u968e\u3001\u6848\u4ef6\u5316\u6bb5\u968e\u3001\u5546\u8ac7\u30fb\u5951\u7d04\u6bb5\u968e\u2014\u2014\u305d\u308c\u305e\u308c\u306e\u6bb5\u968e\u3067\u3001\u3069\u306e\u6307\u6a19\u3092\u898b\u308b\u304b\u3092\u5b9a\u3081\u308b\u3053\u3068\u304c\u57fa\u672c\u3067\u3059\u3002\u30d5\u30a1\u30cd\u30eb\u3092\u610f\u8b58\u3057\u305f\u8a2d\u8a08\u306b\u3088\u308a\u3001\u300c\u3069\u3053\u3067\u8a70\u307e\u3063\u3066\u3044\u308b\u304b\u300d\u304c\u6570\u5b57\u3068\u3057\u3066\u898b\u3048\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>\u30d5\u30a1\u30cd\u30eb\u306e\u6bb5\u968e<\/th><th>\u4ee3\u8868\u7684\u306aKPI<\/th><\/tr><\/thead><tbody><tr><td>\u8a8d\u77e5\u30fb\u96c6\u5ba2<\/td><td>Web\u30bb\u30c3\u30b7\u30e7\u30f3\u6570 \/ \u8cc7\u6599DL\u6570 \/ \u30bb\u30df\u30ca\u30fc\u53c2\u52a0\u8005\u6570<\/td><\/tr><tr><td>\u30ea\u30fc\u30c9\u7372\u5f97<\/td><td>\u65b0\u898f\u30ea\u30fc\u30c9\u6570 \/ \u30ea\u30fc\u30c9\u7372\u5f97\u5358\u4fa1\uff08CPL\uff09<\/td><\/tr><tr><td>\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0<\/td><td>MQL\u6570 \/ \u30e1\u30fc\u30eb\u958b\u5c01\u7387 \/ \u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u95be\u5024\u5230\u9054\u7387<\/td><\/tr><tr><td>\u6848\u4ef6\u5316<\/td><td>SQL\u6570 \/ \u30ea\u30fc\u30c9\u304b\u3089\u6848\u4ef6\u5316\u306e\u7387<\/td><\/tr><tr><td>\u5546\u8ac7\u30fb\u53d7\u6ce8<\/td><td>\u53d7\u6ce8\u6570 \/ \u53d7\u6ce8\u5358\u4fa1 \/ \u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u91d1\u984d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h2 class=\"wp-block-heading\">KGI\u304b\u3089\u9006\u7b97\u3057\u3066KPI\u3092\u8a2d\u8a08\u3059\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">KPI\u8a2d\u8a08\u306e\u51fa\u767a\u70b9\u306f\u3001\u4e8b\u696d\u5168\u4f53\u306e\u76ee\u6a19\uff08KGI\uff09\u304b\u3089\u9006\u7b97\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u300c\u4eca\u671f\u306e\u65b0\u898f\u53d7\u6ce8\u58f2\u4e0a\u3092\u25cb\u5343\u4e07\u5186\u306b\u3059\u308b\u300d\u3068\u3044\u3046KGI\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u305d\u3053\u304b\u3089\u300c\u4f55\u4ef6\u306e\u53d7\u6ce8\u304c\u5fc5\u8981\u304b\u300d\u300c\u6848\u4ef6\u5316\u7387\u304b\u3089\u9006\u7b97\u3059\u308b\u3068\u4f55\u4ef6\u306eSQL\u304c\u5fc5\u8981\u304b\u300d\u300cSQL\u306e\u7372\u5f97\u7387\u304b\u3089\u9006\u7b97\u3059\u308b\u3068\u4f55\u4ef6\u306eMQL\u304c\u5fc5\u8981\u304b\u300d\u3068\u3044\u3046\u5f62\u3067\u3001\u5fc5\u8981\u306a\u4e2d\u9593\u76ee\u6a19\u3092\u6570\u5024\u5316\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u9006\u7b97\u306e\u904e\u7a0b\u3067\u306f\u3001\u904e\u53bb\u306e\u30c7\u30fc\u30bf\u304c\u91cd\u8981\u3067\u3059\u3002\u30ea\u30fc\u30c9\u304b\u3089\u6848\u4ef6\u5316\u307e\u3067\u306e\u8ee2\u63db\u7387\u3001\u6848\u4ef6\u5316\u304b\u3089\u53d7\u6ce8\u307e\u3067\u306e\u53d7\u6ce8\u7387\u2014\u2014\u3053\u3046\u3057\u305f\u904e\u53bb\u306e\u5b9f\u7e3e\u5024\u304c\u3042\u308c\u3070\u3001KGI\u9054\u6210\u306b\u5fc5\u8981\u306aKPI\u306e\u76ee\u6a19\u5024\u3092\u7cbe\u5ea6\u9ad8\u304f\u8a2d\u5b9a\u3067\u304d\u307e\u3059\u3002\u30c7\u30fc\u30bf\u304c\u306a\u3044\u5834\u5408\u306f\u696d\u754c\u306e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u5024\u3092\u53c2\u8003\u306b\u3057\u306a\u304c\u3089\u4eee\u5b9a\u5024\u3092\u7f6e\u304d\u3001\u5b9f\u7e3e\u304c\u7a4d\u307f\u4e0a\u304c\u308b\u4e2d\u3067\u4fee\u6b63\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">MQL\u3068SQL\u306e\u5b9a\u7fa9\u3092\u5408\u610f\u3059\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001MQL\uff08Marketing Qualified Lead\uff09\u3068SQL\uff08Sales Qualified Lead\uff09\u306e\u5b9a\u7fa9\u3092\u660e\u78ba\u306b\u5b9a\u3081\u308b\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002MQL\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u300c\u55b6\u696d\u306b\u6e21\u305b\u308b\u6e29\u5ea6\u611f\u306e\u898b\u8fbc\u307f\u5ba2\u300d\u3068\u5224\u65ad\u3057\u305f\u72b6\u614b\u3001SQL\u306f\u55b6\u696d\u304c\u300c\u5546\u8ac7\u306b\u5165\u308c\u308b\u300d\u3068\u5224\u65ad\u3057\u305f\u72b6\u614b\u3067\u3059\u3002\u3053\u306e\u5b9a\u7fa9\u304c\u66d6\u6627\u306a\u307e\u307e\u3060\u3068\u3001\u30de\u30fc\u30b1\u304c\u300c\u6e21\u3057\u305f\u300d\u3068\u601d\u3063\u3066\u3044\u308b\u30ea\u30fc\u30c9\u3092\u55b6\u696d\u304c\u300c\u307e\u3060\u65e9\u3044\u300d\u3068\u611f\u3058\u308b\u30df\u30b9\u30de\u30c3\u30c1\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">MQL\/SQL\u306e\u5b9a\u7fa9\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u55b6\u696d\u304c\u5408\u610f\u3057\u3066\u4f5c\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u300c\u3069\u3093\u306a\u884c\u52d5\u30fb\u5c5e\u6027\u3092\u6301\u3064\u30ea\u30fc\u30c9\u3092MQL\u3068\u3059\u308b\u304b\u300d\u3092\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u57fa\u6e96\u3067\u5b9a\u3081\u3001\u300cMQL\u3092\u53d7\u3051\u53d6\u3063\u305f\u55b6\u696d\u306f\u4f55\u65e5\u4ee5\u5185\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u304b\u300d\u3092SLA\u3068\u3057\u3066\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u3053\u306e\u5408\u610f\u304c\u3042\u308b\u3053\u3068\u3067\u3001\u30de\u30fc\u30b1\u3068\u55b6\u696d\u304c\u540c\u3058KPI\u3092\u898b\u3066\u52d5\u304f\u4f53\u5236\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u4e2d\u9593KPI\u3092\u8a2d\u8a08\u3059\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">BtoB\u3067\u306f\u3001\u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3057\u3066\u304b\u3089\u6848\u4ef6\u5316\u307e\u3067\u6570\u304b\u6708\u304b\u304b\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u305d\u306e\u9593\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u306e\u52b9\u679c\u3092\u6e2c\u308b\u4e2d\u9593KPI\u304c\u91cd\u8981\u3067\u3059\u3002\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3001Web\u30b5\u30a4\u30c8\u3078\u306e\u518d\u8a2a\u554f\u7387\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u306e\u8ffd\u52a0DL\u6570\u3001\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0\u306e\u95be\u5024\u5230\u9054\u7387\u2014\u2014\u3053\u308c\u3089\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u6e29\u307e\u3063\u3066\u3044\u308b\u304b\u3092\u6e2c\u308a\u307e\u3059\u3002<\/p>\n\n\n<p 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