{"id":2908,"date":"2026-07-10T11:36:04","date_gmt":"2026-07-10T02:36:04","guid":{"rendered":"https:\/\/debono.co.jp\/media\/?p=2908"},"modified":"2026-08-19T11:46:48","modified_gmt":"2026-08-19T02:46:48","slug":"btob-kpi-sekkei","status":"publish","type":"post","link":"https:\/\/debono.co.jp\/media\/btob-kpi-sekkei\/","title":{"rendered":"BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u30ac\u30a4\u30c9\uff5c\u8ffd\u3046\u3079\u304d\u6570\u5b57\u3092\u6c7a\u3081\u308b"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u300c\u30de\u30fc\u30b1\u306e\u6570\u5b57\u306f\u305f\u304f\u3055\u3093\u898b\u3066\u3044\u308b\u306e\u306b\u3001\u305d\u308c\u304c\u58f2\u4e0a\u306b\u3069\u3046\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u306e\u304b\u8aac\u660e\u3067\u304d\u306a\u3044\u300d\u300cKPI\u3092\u6c7a\u3081\u305f\u306f\u305a\u306a\u306e\u306b\u3001\u90e8\u7f72\u3054\u3068\u306b\u898b\u3066\u3044\u308b\u6307\u6a19\u304c\u30d0\u30e9\u30d0\u30e9\u300d\u2014\u2014BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u73fe\u5834\u3067\u3088\u304f\u8d77\u304d\u308b\u60a9\u307f\u3067\u3059\u3002KPI\u306f\u3001\u305f\u3060\u6570\u5b57\u3092\u4e26\u3079\u308b\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u58f2\u4e0a\u3068\u3044\u3046\u30b4\u30fc\u30eb\u304b\u3089\u9006\u7b97\u3057\u3066\u3001\u8ffd\u3046\u3079\u304d\u6307\u6a19\u3092\u4e00\u672c\u306e\u7dda\u3067\u3064\u306a\u3050\u3053\u3068<\/span>\u304c\u672c\u8cea\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u8ff7\u308f\u306a\u3044BtoB\u306eKPI\u8a2d\u8a08\u306e\u624b\u9806\u3092\u3001\u751f\u6210AI\u306e\u4f7f\u3044\u3069\u3053\u308d\u3082\u3042\u308f\u305b\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n<!-- \u25bc \u30ab\u30e1\u5148\u751f\uff06\u30ab\u30e1\u5b50 \u306f\u3058\u3081\u306b\u30c8\u30fc\u30af -->\n<div class=\"sb-intro-card\"><br \/>\n<div class=\"speech-bubble sb-left sb-sensei\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-sensei-v4.png\" alt=\"\u30ab\u30e1\u5148\u751f\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5148\u751f<\/span><\/div><div class=\"sb-balloon\"><p>KPI\u306f\u306d\u3001\u601d\u3044\u3064\u3044\u305f\u6307\u6a19\u3092\u4e26\u3079\u308b\u3082\u306e\u3058\u3083\u306a\u3044\u3093\u3060\u3002\u58f2\u4e0a\u3068\u3044\u3046\u30b4\u30fc\u30eb\u304b\u3089\u9006\u7b97\u3057\u3066\u6c7a\u3081\u308b\u3082\u306e\u306a\u3093\u3060\u3088\u3002<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-right sb-kameko\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-ko-v3-up.png\" alt=\"\u30ab\u30e1\u5b50\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5b50<\/span><\/div><div class=\"sb-balloon\"><p>\u9006\u7b97\u3063\u3066\u3001\u5177\u4f53\u7684\u306b\u306f\u3069\u3053\u304b\u3089\u59cb\u3081\u308b\u3093\u3067\u3059\u304b\uff1f<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-left sb-sensei\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-sensei-v4.png\" alt=\"\u30ab\u30e1\u5148\u751f\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5148\u751f<\/span><\/div><div class=\"sb-balloon\"><p>\u53d7\u6ce8\u984d\u3084\u53d7\u6ce8\u4ef6\u6570\u3068\u3044\u3046KGI\u3092\u9802\u70b9\u306b\u7f6e\u3044\u3066\u3001\u305d\u3053\u306b\u5fc5\u8981\u306a\u5546\u8ac7\u6570\u3001\u30ea\u30fc\u30c9\u6570\u3078\u3068\u4e0b\u308a\u3066\u3044\u304f\u3002\u30d5\u30a1\u30cd\u30eb\u306e\u4e0a\u304b\u3089\u9806\u306b\u6570\u5b57\u3092\u5272\u308a\u4ed8\u3051\u308b\u3093\u3060\u3002<\/p><\/div><\/div><br \/>\n<div class=\"speech-bubble sb-right sb-kameko\"><div class=\"sb-character\"><span class=\"sb-avatar sb-avatar--full\"><img decoding=\"async\" src=\"http:\/\/debono.co.jp\/media\/wp-content\/uploads\/2026\/05\/kame-ko-v3-up.png\" alt=\"\u30ab\u30e1\u5b50\" loading=\"lazy\"><\/span><span class=\"sb-name\">\u30ab\u30e1\u5b50<\/span><\/div><div class=\"sb-balloon\"><p>\u30b4\u30fc\u30eb\u304b\u3089\u4e0b\u308a\u3066\u3044\u304f\u3093\u3067\u3059\u306d\u3002\u305d\u306e\u7d44\u307f\u7acb\u3066\u65b9\u3092\u8a73\u3057\u304f\u6559\u3048\u3066\u304f\u3060\u3055\u3044\uff01<\/p><\/div><\/div><br \/>\n<\/div>\n\n<!-- \u25b2 \u30ab\u30e1\u5148\u751f\uff06\u30ab\u30e1\u5b50 \u306f\u3058\u3081\u306b\u30c8\u30fc\u30af -->\n\n<div class=\"swell-block-capbox cap_box is-style-onborder_ttl\"><div class=\"cap_box_ttl\"><span>\u3053\u306e\u8a18\u4e8b\u306e\u30dd\u30a4\u30f3\u30c8<\/span><\/div><div class=\"cap_box_content\">\n\n<ul class=\"is-style-check_list wp-block-list\"><li>KPI\u306f\u58f2\u4e0a\u76ee\u6a19(KGI)\u304b\u3089\u306e\u9006\u7b97\u3067\u6c7a\u3081\u308b\u3002\u601d\u3044\u3064\u304d\u306e\u6307\u6a19\u3092\u4e26\u3079\u306a\u3044<\/li><li>MQL\u30fbSQL\u306a\u3069\u306e\u5b9a\u7fa9\u3092\u5168\u793e\u3067\u305d\u308d\u3048\u306a\u3044\u3068\u3001KPI\u904b\u7528\u305d\u306e\u3082\u306e\u304c\u5d29\u308c\u308b<\/li><li>\u751f\u6210AI\u306fKPI\u30c4\u30ea\u30fc\u306e\u305f\u305f\u304d\u53f0\u3065\u304f\u308a\u3068\u3001\u6570\u5b57\u304b\u3089\u793a\u5506\u3092\u5f15\u304d\u51fa\u3059\u58c1\u6253\u3061\u306b\u52b9\u304f<\/li><\/ul>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading\">\u306a\u305cKPI\u8a2d\u8a08\u3067\u3064\u307e\u305a\u304f\u306e\u304b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u591a\u304f\u306e\u4f01\u696d\u304cKPI\u8a2d\u8a08\u3067\u3064\u307e\u305a\u304f\u539f\u56e0\u306f\u3001<strong>\u6307\u6a19\u3092\u300c\u601d\u3044\u3064\u3044\u305f\u9806\u300d\u306b\u4e26\u3079\u3066\u3057\u307e\u3046<\/strong>\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u30a2\u30af\u30bb\u30b9\u6570\u3001\u30ea\u30fc\u30c9\u6570\u3001\u958b\u5c01\u7387\u3001\u30d5\u30a9\u30ed\u30ef\u30fc\u6570\u2014\u2014\u3069\u308c\u3082\u5927\u4e8b\u305d\u3046\u306b\u898b\u3048\u307e\u3059\u304c\u3001\u305d\u308c\u3089\u304c\u6700\u7d42\u7684\u306a\u58f2\u4e0a\u3068\u3069\u3046\u3064\u306a\u304c\u308b\u306e\u304b\u3092\u793a\u305b\u306a\u3051\u308c\u3070\u3001\u305f\u3060\u306e\u6570\u5b57\u306e\u7f85\u5217\u3067\u3059\u3002\u6570\u304c\u591a\u3044\u307b\u3069\u7ba1\u7406\u306f\u8907\u96d1\u306b\u306a\u308a\u3001\u3069\u308c\u3092\u512a\u5148\u3059\u3079\u304d\u304b\u5206\u304b\u3089\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3082\u3046\u4e00\u3064\u306e\u539f\u56e0\u304c\u3001<strong>\u90e8\u7f72\u9593\u3067\u898b\u3066\u3044\u308b\u6307\u6a19\u304c\u305a\u308c\u3066\u3044\u308b<\/strong>\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u306f\u30ea\u30fc\u30c9\u6570\u3092\u8ffd\u3044\u3001\u55b6\u696d\u306f\u53d7\u6ce8\u984d\u3092\u8ffd\u3046\u3002\u4e21\u8005\u304c\u5225\u3005\u306e\u30b4\u30fc\u30eb\u3092\u898b\u3066\u3044\u308b\u3068\u3001\u300c\u30ea\u30fc\u30c9\u306f\u5897\u3048\u305f\u306e\u306b\u58f2\u4e0a\u306f\u4f38\u3073\u306a\u3044\u300d\u3068\u3044\u3046\u72b6\u6cc1\u304c\u751f\u307e\u308c\u307e\u3059\u3002KPI\u8a2d\u8a08\u3068\u306f\u3001\u3053\u306e\u5206\u65ad\u3092\u9632\u304e\u3001\u5168\u54e1\u304c\u540c\u3058\u30b4\u30fc\u30eb\u306b\u5411\u304b\u3063\u3066\u52d5\u3051\u308b\u5171\u901a\u8a00\u8a9e\u3092\u4f5c\u308b\u4f5c\u696d\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u307e\u305a\u306f\u3001\u6307\u6a19\u306e\u6570\u3092\u7d5e\u308a\u3001\u58f2\u4e0a\u3068\u306e\u56e0\u679c\u3067\u3064\u306a\u3050\u3068\u3044\u3046\u767a\u60f3\u306b\u5207\u308a\u66ff\u3048\u308b\u3053\u3068\u304c\u51fa\u767a\u70b9\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">KGI\u3068KPI\u306e\u9055\u3044\u3092\u6574\u7406\u3059\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u8a2d\u8a08\u306e\u524d\u306b\u3001\u8a00\u8449\u3092\u6574\u7406\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<strong>KGI\uff08\u91cd\u8981\u76ee\u6a19\u9054\u6210\u6307\u6a19\uff09\u306f\u6700\u7d42\u30b4\u30fc\u30eb<\/strong>\u3092\u8868\u3059\u6570\u5b57\u3067\u3001BtoB\u306a\u3089\u53d7\u6ce8\u984d\u3084\u53d7\u6ce8\u4ef6\u6570\u3001\u3042\u308b\u3044\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u8d77\u70b9\u3067\u751f\u307f\u51fa\u3057\u305f\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\uff08\u5546\u8ac7\u898b\u8fbc\u307f\u984d\uff09\u304c\u5f53\u3066\u306f\u307e\u308a\u307e\u3059\u3002\u3053\u308c\u304c\u300c\u5317\u6975\u661f\u300d\u3068\u306a\u308a\u3001\u3059\u3079\u3066\u306e\u6d3b\u52d5\u306e\u5411\u304b\u3046\u5148\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u65b9\u306e<strong>KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u306f\u3001\u305d\u306e\u30b4\u30fc\u30eb\u306b\u5230\u9054\u3059\u308b\u305f\u3081\u306e\u4e2d\u9593\u6307\u6a19<\/strong>\u3067\u3059\u3002\u5546\u8ac7\u6570\u3001SQL\u6570\u3001MQL\u6570\u3001\u30ea\u30fc\u30c9\u6570\u3068\u3044\u3063\u305f\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u306e\u6570\u5b57\u304c\u3053\u308c\u306b\u3042\u305f\u308a\u307e\u3059\u3002KGI\u304c\u4e00\u3064\u306e\u9802\u70b9\u3060\u3068\u3059\u308c\u3070\u3001KPI\u306f\u305d\u3053\u3078\u81f3\u308b\u968e\u6bb5\u306e\u4e00\u6bb5\u4e00\u6bb5\u3067\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#cfe9ff 60%)\">KGI\u306f\u5909\u3048\u305a\u3001KPI\u306f\u65bd\u7b56\u306b\u5fdc\u3058\u3066\u898b\u76f4\u3059<\/span>\u3068\u3044\u3046\u95a2\u4fc2\u3092\u62bc\u3055\u3048\u3066\u304a\u304f\u3068\u3001\u8a2d\u8a08\u304c\u3076\u308c\u307e\u305b\u3093\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u58f2\u4e0a\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3059\u308b\uff08\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u8d77\u70b9\uff09<\/h2>\n\n\n<p class=\"wp-block-paragraph\">BtoB\u306eKPI\u8a2d\u8a08\u3067\u6700\u3082\u78ba\u5b9f\u306a\u306e\u306f\u3001<strong>\u58f2\u4e0a\u76ee\u6a19\u304b\u3089\u5fc5\u8981\u306a\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u91cf\u3092\u9006\u7b97\u3059\u308b<\/strong>\u3084\u308a\u65b9\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u5e74\u9593\u306e\u53d7\u6ce8\u76ee\u6a19\u304c\u3042\u308b\u306a\u3089\u3001\u5e73\u5747\u53d7\u6ce8\u5358\u4fa1\u3067\u5272\u3063\u3066\u5fc5\u8981\u306a\u53d7\u6ce8\u4ef6\u6570\u3092\u51fa\u3057\u307e\u3059\u3002\u305d\u3053\u306b\u53d7\u6ce8\u7387\u3092\u304b\u3051\u623b\u3059\u3068\u3001\u5fc5\u8981\u306a\u5546\u8ac7\u6570\u304c\u898b\u3048\u307e\u3059\u3002\u3055\u3089\u306b\u5546\u8ac7\u5316\u7387\u3067\u5272\u308a\u623b\u305b\u3070\u3001\u5fc5\u8981\u306aSQL\u6570\u3001MQL\u6570\u3001\u30ea\u30fc\u30c9\u6570\u3078\u3068\u9806\u306b\u4e0b\u308a\u3066\u3044\u3051\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u9006\u7b97\u3092\u3059\u308b\u3068\u3001\u300c\u6bce\u6708\u4f55\u4ef6\u306e\u30ea\u30fc\u30c9\u304c\u5fc5\u8981\u304b\u300d\u304c\u6570\u5b57\u3067\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u611f\u899a\u3067\u300c\u3082\u3063\u3068\u30ea\u30fc\u30c9\u3092\u5897\u3084\u305d\u3046\u300d\u3068\u8a00\u3046\u306e\u3067\u306f\u306a\u304f\u3001<strong>\u30b4\u30fc\u30eb\u304b\u3089\u9006\u7b97\u3057\u305f\u6839\u62e0\u306e\u3042\u308b\u76ee\u6a19<\/strong>\u3092\u6301\u3066\u308b\u306e\u304c\u5f37\u307f\u3067\u3059\u3002\u5404\u6bb5\u968e\u306e\u8ee2\u63db\u7387\u306f\u81ea\u793e\u306e\u904e\u53bb\u30c7\u30fc\u30bf\u304b\u3089\u5272\u308a\u51fa\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u304c\u4e4f\u3057\u3051\u308c\u3070\u3001\u307e\u305a\u7c97\u3044\u4eee\u8aac\u3067\u7f6e\u304d\u3001\u904b\u7528\u3057\u306a\u304c\u3089\u7cbe\u5ea6\u3092\u4e0a\u3052\u3066\u3044\u3051\u3070\u5341\u5206\u3067\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u30d5\u30a1\u30cd\u30eb\u5404\u6bb5\u968e\u306e\u6307\u6a19\u3092\u6c7a\u3081\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u9006\u7b97\u306e\u9aa8\u683c\u304c\u3067\u304d\u305f\u3089\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u5404\u6bb5\u968e\u306b\u6307\u6a19\u3092\u5272\u308a\u4ed8\u3051\u307e\u3059\u3002BtoB\u306e\u5178\u578b\u7684\u306a\u30d5\u30a1\u30cd\u30eb\u306f\u3001\u8a8d\u77e5\u30fb\u30ea\u30fc\u30c9\u7372\u5f97\u30fb\u30ea\u30fc\u30c9\u80b2\u6210\u30fb\u5546\u8ac7\u5316\u30fb\u53d7\u6ce8\u3068\u3044\u3046\u6d41\u308c\u3067\u3059\u3002\u5404\u6bb5\u968e\u306b\u3001\u91cf\uff08\u6570\uff09\u3068\u8cea\uff08\u8ee2\u63db\u7387\uff09\u306e\u4e21\u9762\u304b\u3089\u6307\u6a19\u3092\u7f6e\u304f\u306e\u304c\u57fa\u672c\u3067\u3059\u3002\u6b21\u306e\u8868\u306e\u3088\u3046\u306b\u6574\u7406\u3059\u308b\u3068\u3001\u3069\u3053\u3092\u898b\u308c\u3070\u3088\u3044\u304b\u5206\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e<\/th><th>\u4e3b\u306aKPI<\/th><th>\u898b\u308b\u30dd\u30a4\u30f3\u30c8<\/th><\/tr><\/thead><tbody><tr><td>\u30ea\u30fc\u30c9\u7372\u5f97<\/td><td>\u65b0\u898f\u30ea\u30fc\u30c9\u6570\u30fb\u7372\u5f97\u5358\u4fa1(CPL)<\/td><td>\u91cf\u3068\u30b3\u30b9\u30c8\u52b9\u7387<\/td><\/tr><tr><td>\u30ea\u30fc\u30c9\u80b2\u6210<\/td><td>MQL\u6570\u30fbMQL\u8ee2\u63db\u7387<\/td><td>\u898b\u8fbc\u307f\u306e\u8cea\u306e\u9ad8\u307e\u308a<\/td><\/tr><tr><td>\u5546\u8ac7\u5316<\/td><td>SQL\u6570\u30fb\u5546\u8ac7\u6570\u30fb\u5546\u8ac7\u5316\u7387<\/td><td>\u55b6\u696d\u306b\u6e21\u305b\u308b\u8cea\u304b<\/td><\/tr><tr><td>\u53d7\u6ce8<\/td><td>\u53d7\u6ce8\u6570\u30fb\u53d7\u6ce8\u984d\u30fb\u53d7\u6ce8\u7387<\/td><td>\u6700\u7d42\u7684\u306a\u6210\u679c<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<p class=\"wp-block-paragraph\">\u5927\u5207\u306a\u306e\u306f\u3001<strong>\u91cf\u3060\u3051\u3067\u306a\u304f\u8ee2\u63db\u7387\u3082\u5fc5\u305a\u8ffd\u3046<\/strong>\u3053\u3068\u3067\u3059\u3002\u30ea\u30fc\u30c9\u6570\u304c2\u500d\u306b\u306a\u3063\u3066\u3082\u3001\u5546\u8ac7\u5316\u7387\u304c\u534a\u5206\u306b\u306a\u308c\u3070\u6210\u679c\u306f\u5909\u308f\u308a\u307e\u305b\u3093\u3002\u5404\u6bb5\u968e\u306e\u8ee2\u63db\u7387\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u3069\u3053\u304c\u8a70\u307e\u3063\u3066\u3044\u308b\u306e\u304b\u304c\u5206\u304b\u308a\u3001\u6539\u5584\u3059\u3079\u304d\u7b87\u6240\u3092\u7279\u5b9a\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">MQL\u30fbSQL\u306e\u5b9a\u7fa9\u3092\u5168\u793e\u3067\u305d\u308d\u3048\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">BtoB\u306eKPI\u904b\u7528\u3067\u6700\u3082\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u306e\u304c\u3001<strong>MQL\u30fbSQL\u3068\u3044\u3063\u305f\u7528\u8a9e\u306e\u5b9a\u7fa9\u304c\u90e8\u7f72\u3067\u305a\u308c\u3066\u3044\u308b<\/strong>\u3053\u3068\u3067\u3059\u3002MQL\uff08\u30de\u30fc\u30b1\u304c\u6709\u671b\u3068\u5224\u65ad\u3057\u305f\u30ea\u30fc\u30c9\uff09\u3068SQL\uff08\u55b6\u696d\u304c\u5546\u8ac7\u5316\u306b\u5024\u3059\u308b\u3068\u8a8d\u3081\u305f\u30ea\u30fc\u30c9\uff09\u306e\u7dda\u5f15\u304d\u304c\u66d6\u6627\u3060\u3068\u3001\u300c\u30de\u30fc\u30b1\u306fMQL\u3092\u6e21\u3057\u305f\u3068\u8a00\u3044\u3001\u55b6\u696d\u306f\u4f7f\u3048\u306a\u3044\u3068\u8a00\u3046\u300d\u3068\u3044\u3046\u5bfe\u7acb\u304c\u751f\u307e\u308c\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u308c\u3092\u9632\u3050\u306b\u306f\u3001\u5404\u30b9\u30c6\u30fc\u30b8\u306e\u79fb\u884c\u6761\u4ef6\u3092<strong>\u6587\u7ae0\u3067\u660e\u6587\u5316\u3057\u3001\u5168\u793e\u3067\u4e00\u3064\u306b\u7d71\u4e00\u3059\u308b<\/strong>\u3053\u3068\u304c\u6b20\u304b\u305b\u307e\u305b\u3093\u3002\u300c\u5f79\u8077\u304c\u6c7a\u88c1\u5c64\u3067\u3001\u8cc7\u6599\u30922\u56de\u4ee5\u4e0a\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u3001\u5f93\u696d\u54e1100\u540d\u4ee5\u4e0a\u306e\u4f01\u696d\u300d\u3068\u3044\u3063\u305f\u5177\u5408\u306b\u3001\u8ab0\u304c\u898b\u3066\u3082\u540c\u3058\u5224\u65ad\u304c\u3067\u304d\u308b\u57fa\u6e96\u306b\u3057\u307e\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#c8f0d2 60%)\">\u5b9a\u7fa9\u304c\u305d\u308d\u3063\u3066\u521d\u3081\u3066\u3001KPI\u306f\u5168\u793e\u306e\u5171\u901a\u8a00\u8a9e\u306b\u306a\u308a\u307e\u3059<\/span>\u3002\u3053\u3053\u3092\u98db\u3070\u3059\u3068\u3001\u305d\u306e\u5148\u306e\u6570\u5b57\u304c\u3059\u3079\u3066\u4fe1\u7528\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">KPI\u30c4\u30ea\u30fc\u3067\u6307\u6a19\u3092\u5206\u89e3\u3059\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u6307\u6a19\u304c\u51fa\u305d\u308d\u3063\u305f\u3089\u3001\u305d\u308c\u3089\u3092<strong>KPI\u30c4\u30ea\u30fc\u3068\u3057\u3066\u69cb\u9020\u5316<\/strong>\u3057\u307e\u3059\u3002\u9802\u70b9\u306bKGI\uff08\u53d7\u6ce8\u984d\uff09\u3092\u7f6e\u304d\u3001\u305d\u306e\u4e0b\u306b\u300c\u5546\u8ac7\u6570 \u00d7 \u53d7\u6ce8\u7387 \u00d7 \u5e73\u5747\u5358\u4fa1\u300d\u306e\u3088\u3046\u306b\u3001\u639b\u3051\u7b97\u30fb\u8db3\u3057\u7b97\u3067\u5206\u89e3\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u3046\u3059\u308b\u3068\u3001\u3069\u306e\u6307\u6a19\u304c\u3069\u306e\u4e0a\u4f4d\u6307\u6a19\u306b\u52b9\u304f\u306e\u304b\u304c\u4e00\u76ee\u3067\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">KPI\u30c4\u30ea\u30fc\u306e\u4fa1\u5024\u306f\u3001<strong>\u6253\u3061\u624b\u306e\u512a\u5148\u9806\u4f4d\u304c\u898b\u3048\u308b<\/strong>\u3053\u3068\u306b\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u53d7\u6ce8\u984d\u3092\u4f38\u3070\u3057\u305f\u3044\u3068\u304d\u3001\u5546\u8ac7\u6570\u3092\u5897\u3084\u3059\u306e\u304b\u3001\u53d7\u6ce8\u7387\u3092\u4e0a\u3052\u308b\u306e\u304b\u3001\u5358\u4fa1\u3092\u4e0a\u3052\u308b\u306e\u304b\u304c\u3001\u30c4\u30ea\u30fc\u3092\u898b\u308c\u3070\u9078\u3079\u307e\u3059\u3002\u611f\u899a\u3067\u306f\u306a\u304f\u69cb\u9020\u3067\u8b70\u8ad6\u3067\u304d\u308b\u305f\u3081\u3001\u65bd\u7b56\u306e\u8b70\u8ad6\u304c\u5177\u4f53\u7684\u306b\u306a\u308a\u307e\u3059\u3002\u30c4\u30ea\u30fc\u306f\u4e00\u5ea6\u4f5c\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f\u3001\u4e8b\u696d\u306e\u5909\u5316\u306b\u3042\u308f\u305b\u3066\u898b\u76f4\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u30c1\u30e3\u30cd\u30eb\u5225\u306eKPI\u306b\u5c55\u958b\u3059\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">\u30d5\u30a1\u30cd\u30eb\u306eKPI\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u305d\u308c\u3092<strong>\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u5272\u308a\u4ed8\u3051\u307e\u3059<\/strong>\u3002\u30ea\u30fc\u30c9\u7372\u5f97\u306e\u76ee\u6a19\u3092\u3001\u5e83\u544a\u30fbSEO\u30fb\u5c55\u793a\u4f1a\u30fb\u30a6\u30a7\u30d3\u30ca\u30fc\u30fb\u30e1\u30fc\u30eb\u3068\u3044\u3063\u305f\u6d41\u5165\u7d4c\u8def\u3054\u3068\u306b\u5206\u89e3\u3059\u308b\u306e\u3067\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u3054\u3068\u306b\u7372\u5f97\u5358\u4fa1\u3082\u8ee2\u63db\u7387\u3082\u9055\u3046\u305f\u3081\u3001\u307e\u3068\u3081\u3066\u898b\u3066\u3044\u308b\u3068\u6539\u5584\u70b9\u304c\u57cb\u3082\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u30c1\u30e3\u30cd\u30eb\u5225\u306b\u898b\u308b\u3068\u3001\u300c\u5c55\u793a\u4f1a\u306e\u30ea\u30fc\u30c9\u306f\u6570\u306f\u591a\u3044\u304c\u5546\u8ac7\u5316\u7387\u304c\u4f4e\u3044\u300d\u300cSEO\u7d4c\u7531\u306f\u6570\u306f\u5c11\u306a\u3044\u304c\u53d7\u6ce8\u307e\u3067\u81f3\u308a\u3084\u3059\u3044\u300d\u3068\u3044\u3063\u305f\u7279\u6027\u304c\u898b\u3048\u3066\u304d\u307e\u3059\u3002<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#ffd9e6 60%)\">\u91cf\u3060\u3051\u3067\u5224\u65ad\u305b\u305a\u3001\u53d7\u6ce8\u307e\u3067\u898b\u305f\u8cea\u3067\u8a55\u4fa1\u3059\u308b<\/span>\u3053\u3068\u3067\u3001\u4e88\u7b97\u914d\u5206\u306e\u5224\u65ad\u304c\u6b63\u78ba\u306b\u306a\u308a\u307e\u3059\u3002\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u306b\u6295\u8cc7\u3092\u539a\u304f\u3059\u3079\u304d\u304b\u306f\u3001\u3053\u306e\u6bb5\u968e\u5225\u306e\u6570\u5b57\u304c\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u5148\u884c\u6307\u6a19\u3068\u9045\u884c\u6307\u6a19\u3092\u5206\u3051\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">KPI\u306b\u306f\u3001\u7d50\u679c\u304c\u51fa\u308b\u307e\u3067\u6642\u9593\u306e\u304b\u304b\u308b<strong>\u9045\u884c\u6307\u6a19<\/strong>\uff08\u53d7\u6ce8\u984d\u306a\u3069\uff09\u3068\u3001\u305d\u306e\u524d\u3076\u308c\u3068\u306a\u308b<strong>\u5148\u884c\u6307\u6a19<\/strong>\uff08\u30ea\u30fc\u30c9\u6570\u3001\u5546\u8ac7\u6570\u306a\u3069\uff09\u304c\u3042\u308a\u307e\u3059\u3002BtoB\u306f\u691c\u8a0e\u671f\u9593\u304c\u9577\u304f\u3001\u53d7\u6ce8\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u308b\u307e\u3067\u6570\u304b\u6708\u304b\u304b\u308b\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u9045\u884c\u6307\u6a19\u3060\u3051\u3092\u898b\u3066\u3044\u308b\u3068\u3001\u624b\u3092\u6253\u3064\u306e\u304c\u9045\u308c\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3060\u304b\u3089\u3053\u305d\u3001\u65e5\u3005\u306e\u904b\u7528\u3067\u306f<strong>\u5148\u884c\u6307\u6a19\u3092\u91cd\u70b9\u7684\u306b\u8ffd\u3046<\/strong>\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u4eca\u6708\u306e\u30ea\u30fc\u30c9\u6570\u3084\u5546\u8ac7\u6570\u304c\u8a08\u753b\u3092\u4e0b\u56de\u3063\u3066\u3044\u308c\u3070\u3001\u6570\u304b\u6708\u5f8c\u306e\u53d7\u6ce8\u304c\u5371\u3046\u3044\u3068\u65e9\u3081\u306b\u6c17\u3065\u3051\u307e\u3059\u3002\u9045\u884c\u6307\u6a19\u306f\u30b4\u30fc\u30eb\u306e\u78ba\u8a8d\u306b\u3001\u5148\u884c\u6307\u6a19\u306f\u65e5\u3005\u306e\u8235\u53d6\u308a\u306b\u4f7f\u3046\u3001\u3068\u3044\u3046\u5f79\u5272\u5206\u62c5\u3092\u610f\u8b58\u3059\u308b\u3068\u3001\u5f8c\u624b\u306b\u56de\u3089\u306a\u3044KPI\u904b\u7528\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u751f\u6210AI\u3067KPI\u30c4\u30ea\u30fc\u306e\u8a2d\u8a08\u3092\u52b9\u7387\u5316\u3059\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">KPI\u30c4\u30ea\u30fc\u306e\u8a2d\u8a08\u306f\u982d\u3092\u4f7f\u3046\u4f5c\u696d\u3067\u3059\u304c\u3001\u751f\u6210AI\u3092\u58c1\u6253\u3061\u76f8\u624b\u306b\u3059\u308b\u3068\u52b9\u7387\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002ChatGPT\u3084Claude\u306b\u81ea\u793e\u306e\u4e8b\u696d\u30e2\u30c7\u30eb\u3068\u58f2\u4e0a\u76ee\u6a19\u3092\u4f1d\u3048\u3001\u300c\u3053\u306e\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306eKPI\u30c4\u30ea\u30fc\u306e\u6848\u3092\u3001\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e\u3054\u3068\u306b\u4f5c\u3063\u3066\u300d\u3068\u983c\u3080\u3068\u3001<strong>\u629c\u3051\u6f0f\u308c\u306e\u5c11\u306a\u3044\u305f\u305f\u304d\u53f0<\/strong>\u304c\u3059\u3050\u306b\u5f97\u3089\u308c\u307e\u3059\u3002\u81ea\u5206\u3067\u306f\u601d\u3044\u3064\u304b\u306a\u304b\u3063\u305f\u6307\u6a19\u306e\u5019\u88dc\u304c\u51fa\u3066\u304f\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u4f7f\u3044\u65b9\u306e\u30b3\u30c4\u306f\u3001AI\u306e\u51fa\u529b\u3092\u305d\u306e\u307e\u307e\u4f7f\u308f\u305a\u3001<strong>\u81ea\u793e\u306e\u5b9f\u614b\u306b\u5408\u308f\u305b\u3066\u53d6\u6368\u9078\u629e\u3059\u308b<\/strong>\u3053\u3068\u3067\u3059\u3002\u6b21\u306e\u3088\u3046\u306a\u30d7\u30ed\u30f3\u30d7\u30c8\u304c\u571f\u53f0\u306b\u306a\u308a\u307e\u3059\u3002\u51fa\u3066\u304d\u305f\u6848\u3092\u3082\u3068\u306b\u3001\u81ea\u793e\u3067\u53d6\u308c\u308b\u30c7\u30fc\u30bf\u3084\u4e8b\u696d\u306e\u7279\u6027\u3092\u8e0f\u307e\u3048\u3066\u8abf\u6574\u3059\u308b\u3068\u3001\u7cbe\u5ea6\u306e\u9ad8\u3044\u30c4\u30ea\u30fc\u304c\u65e9\u304f\u4ed5\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n\n\n<pre class=\"wp-block-code\"><code>\u3042\u306a\u305f\u306fBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a2\u30ca\u30ea\u30b9\u30c8\u3067\u3059\u3002\n\u6b21\u306e\u6761\u4ef6\u3067KPI\u30c4\u30ea\u30fc\u306e\u6848\u3092\u4f5c\u3063\u3066\u304f\u3060\u3055\u3044\u3002\n\u30fb\u5e74\u9593\u53d7\u6ce8\u76ee\u6a19\uff1a{\u91d1\u984d}\n\u30fb\u5e73\u5747\u53d7\u6ce8\u5358\u4fa1\uff1a{\u91d1\u984d}\n\u30fb\u4e3b\u306a\u6d41\u5165\u30c1\u30e3\u30cd\u30eb\uff1a{\u5e83\u544a\/SEO\/\u5c55\u793a\u4f1a\u306a\u3069}\nKGI\u3092\u9802\u70b9\u306b\u3001\u5546\u8ac7\u6570\u30fbSQL\u30fbMQL\u30fb\u30ea\u30fc\u30c9\u6570\u3078\u3068\u9006\u7b97\u3067\u5206\u89e3\u3057\u3001\n\u5404\u6307\u6a19\u306e\u76ee\u5b89\u3068\u3001\u8ffd\u3046\u969b\u306e\u6ce8\u610f\u70b9\u3082\u3042\u308f\u305b\u3066\u793a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/code><\/pre>\n\n\n<h2 class=\"wp-block-heading\">GA4\u3068Looker Studio\u3067KPI\u3092\u53ef\u8996\u5316\u3059\u308b<\/h2>\n\n\n<p class=\"wp-block-paragraph\">KPI\u306f\u3001\u5b9a\u7fa9\u3057\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u304f<strong>\u3044\u3064\u3067\u3082\u898b\u3089\u308c\u308b\u72b6\u614b\u306b\u3059\u308b<\/strong>\u3053\u3068\u3067\u904b\u7528\u306b\u4e57\u308a\u307e\u3059\u3002Web\u306e\u6d41\u5165\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306fGA4\u3067\u8a08\u6e2c\u3057\u3001\u305d\u308c\u3092Looker Studio\uff08\u65e7\u30c7\u30fc\u30bf\u30dd\u30fc\u30bf\u30eb\uff09\u3067\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u5316\u3059\u308b\u306e\u304c\u5b9a\u756a\u3067\u3059\u3002\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u30ea\u30fc\u30c9\u6570\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u4e00\u679a\u306e\u753b\u9762\u306b\u307e\u3068\u3081\u3066\u304a\u3051\u3070\u3001\u6bce\u56de\u30ec\u30dd\u30fc\u30c8\u3092\u4f5c\u308a\u76f4\u3059\u624b\u9593\u304c\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u30c0\u30c3\u30b7\u30e5\u30dc\u30fc\u30c9\u3092\u4f5c\u308b\u3068\u304d\u306f\u3001<strong>KPI\u30c4\u30ea\u30fc\u306e\u69cb\u9020\u3092\u305d\u306e\u307e\u307e\u753b\u9762\u306b\u53cd\u6620<\/strong>\u3055\u305b\u308b\u3068\u5206\u304b\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u4e0a\u6bb5\u306bKGI\u306b\u8fd1\u3044\u6307\u6a19\u3001\u4e0b\u6bb5\u306b\u5148\u884c\u6307\u6a19\u3092\u4e26\u3079\u308b\u3001\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002Looker Studio\u306e\u6570\u5f0f\u3084\u30b0\u30e9\u30d5\u306e\u4f5c\u308a\u65b9\u304c\u5206\u304b\u3089\u306a\u3044\u3068\u304d\u306f\u3001\u751f\u6210AI\u306b\u300c\u3053\u306e\u6307\u6a19\u3092\u3053\u3046\u898b\u305b\u305f\u3044\u300d\u3068\u76f8\u8ac7\u3059\u308b\u3068\u3001\u8a2d\u5b9a\u306e\u624b\u9806\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u53ef\u8996\u5316\u306f\u3001\u6570\u5b57\u3092\u5168\u54e1\u3067\u898b\u308b\u305f\u3081\u306e\u571f\u53f0\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">CRM\/SFA\u3068\u6570\u5b57\u3092\u3064\u306a\u3050<\/h2>\n\n\n<p class=\"wp-block-paragraph\">Web\u306e\u6570\u5b57\u3060\u3051\u3067\u306f\u3001\u53d7\u6ce8\u307e\u3067\u306e\u5168\u4f53\u50cf\u306f\u898b\u3048\u307e\u305b\u3093\u3002\u5546\u8ac7\u3084\u53d7\u6ce8\u306e\u30c7\u30fc\u30bf\u306f\u3001HubSpot\u3084Salesforce\u3068\u3044\u3063\u305fCRM\/SFA\u306b\u84c4\u7a4d\u3055\u308c\u3066\u3044\u307e\u3059\u3002<strong>\u30de\u30fc\u30b1\u306e\u30c7\u30fc\u30bf\u3068\u55b6\u696d\u306e\u30c7\u30fc\u30bf\u3092\u3064\u306a\u3050<\/strong>\u3053\u3068\u3067\u3001\u306f\u3058\u3081\u3066\u300c\u3069\u306e\u30ea\u30fc\u30c9\u304c\u53d7\u6ce8\u306b\u81f3\u3063\u305f\u304b\u300d\u3068\u3044\u3046\u3001\u6700\u3082\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u304c\u624b\u306b\u5165\u308a\u307e\u3059\u3002<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u9023\u643a\u304c\u3067\u304d\u308b\u3068\u3001\u30c1\u30e3\u30cd\u30eb\u5225\u306e\u53d7\u6ce8\u8ca2\u732e\u307e\u3067\u8ffd\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u3001KPI\u306e\u7cbe\u5ea6\u304c\u4e00\u6bb5\u4e0a\u304c\u308a\u307e\u3059\u3002\u9023\u643a\u306e\u8a2d\u8a08\u304c\u96e3\u3057\u3044\u5834\u5408\u3067\u3082\u3001\u307e\u305a\u306f<strong>\u30ea\u30fc\u30c9\u306e\u767a\u751f\u6e90\u3092CRM\u306b\u8a18\u9332\u3059\u308b<\/strong>\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u308c\u3070\u5341\u5206\u3067\u3059\u3002\u3069\u306e\u65bd\u7b56\u304b\u3089\u751f\u307e\u308c\u305f\u30ea\u30fc\u30c9\u304c\u3001\u6700\u7d42\u7684\u306b\u3044\u304f\u3089\u306e\u53d7\u6ce8\u306b\u306a\u3063\u305f\u304b\u2014\u2014\u3053\u306e\u4e00\u672c\u306e\u7dda\u304c\u3064\u306a\u304c\u308b\u3068\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6295\u8cc7\u5bfe\u52b9\u679c\u3092\u7d4c\u55b6\u306b\u793a\u305b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">KPI\u30ec\u30d3\u30e5\u30fc\u306e\u56de\u3057\u65b9<\/h2>\n\n\n<p class=\"wp-block-paragraph\">KPI\u306f\u3001\u5b9a\u671f\u7684\u306b\u632f\u308a\u8fd4\u308b\u4ed5\u7d44\u307f\u3068\u30bb\u30c3\u30c8\u3067\u904b\u7528\u3057\u307e\u3059\u3002\u304a\u3059\u3059\u3081\u306f\u3001<strong>\u9031\u6b21\u3067\u5148\u884c\u6307\u6a19\u3001\u6708\u6b21\u3067\u30d5\u30a1\u30cd\u30eb\u5168\u4f53<\/strong>\u3092\u898b\u308b\u30ea\u30ba\u30e0\u3067\u3059\u3002\u9031\u6b21\u3067\u306f\u4eca\u6708\u306e\u7740\u5730\u898b\u8fbc\u307f\u3092\u78ba\u8a8d\u3057\u3001\u9045\u308c\u304c\u3042\u308c\u3070\u65e9\u3081\u306b\u624b\u3092\u6253\u3064\u3002\u6708\u6b21\u3067\u306f\u5404\u6bb5\u968e\u306e\u8ee2\u63db\u7387\u3092\u898b\u3066\u3001\u30d5\u30a1\u30cd\u30eb\u306e\u8a70\u307e\u308a\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n\n<div class=\"swell-block-step is-style-default\" data-num-style=\"circle\">\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">1<\/span><\/div><div class=\"swell-block-step__title\">\u9031\u6b21\u3067\u5148\u884c\u6307\u6a19\u3092\u78ba\u8a8d\u3059\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u30ea\u30fc\u30c9\u6570\u30fb\u5546\u8ac7\u6570\u304c\u8a08\u753b\u901a\u308a\u304b\u3092\u898b\u3066\u3001\u9045\u308c\u306e\u5146\u5019\u3092\u65e9\u671f\u306b\u5bdf\u77e5\u3057\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">2<\/span><\/div><div class=\"swell-block-step__title\">\u6708\u6b21\u3067\u30d5\u30a1\u30cd\u30eb\u5168\u4f53\u3092\u632f\u308a\u8fd4\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u5404\u6bb5\u968e\u306e\u91cf\u3068\u8ee2\u63db\u7387\u3092\u78ba\u8a8d\u3057\u3001\u3069\u3053\u304c\u8a70\u307e\u3063\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">3<\/span><\/div><div class=\"swell-block-step__title\">\u8a70\u307e\u308a\u306e\u539f\u56e0\u3092\u4eee\u8aac\u7acb\u3066\u3059\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u8ee2\u63db\u7387\u304c\u843d\u3061\u305f\u6bb5\u968e\u306b\u3064\u3044\u3066\u3001\u539f\u56e0\u306e\u4eee\u8aac\u3092\u30c1\u30fc\u30e0\u3067\u51fa\u3057\u5408\u3044\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n\n<div class=\"swell-block-step__item\"><div class=\"swell-block-step__head\"><div class=\"swell-block-step__number\"><span class=\"__label\">STEP<\/span><span class=\"__num\">4<\/span><\/div><div class=\"swell-block-step__title\">\u6b21\u6708\u306e\u6253\u3061\u624b\u3092\u6c7a\u3081\u3066\u5b9f\u884c\u3059\u308b<\/div><\/div><div class=\"swell-block-step__body\">\n\n<p class=\"wp-block-paragraph\">\u512a\u5148\u5ea6\u306e\u9ad8\u3044\u6539\u5584\u3092\u4e00\u3064\u9078\u3073\u3001\u6b21\u306e\u30ec\u30d3\u30e5\u30fc\u3067\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/p>\n\n<\/div><\/div>\n\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u30ec\u30d3\u30e5\u30fc\u306e\u5834\u3067\u306f\u3001\u6570\u5b57\u306e\u5831\u544a\u3067\u7d42\u308f\u3089\u305b\u305a\u3001<strong>\u300c\u3060\u304b\u3089\u6b21\u306b\u3069\u3046\u3059\u308b\u304b\u300d\u307e\u3067\u6c7a\u3081\u308b<\/strong>\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u751f\u6210AI\u306b\u6708\u6b21\u306e\u6570\u5b57\u3092\u6e21\u3057\u3066\u300c\u3053\u306e\u63a8\u79fb\u304b\u3089\u8aad\u307f\u53d6\u308c\u308b\u8ab2\u984c\u3068\u3001\u8003\u3048\u3089\u308c\u308b\u6253\u3061\u624b\u3092\u6574\u7406\u3057\u3066\u300d\u3068\u983c\u3080\u3068\u3001\u8b70\u8ad6\u306e\u305f\u305f\u304d\u53f0\u304c\u4f5c\u308c\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">KPI\u8a2d\u8a08\u3067\u3084\u308a\u304c\u3061\u306a\u5931\u6557<\/h2>\n\n\n<p class=\"wp-block-paragraph\">KPI\u3092\u8a2d\u8a08\u30fb\u904b\u7528\u3059\u308b\u3046\u3048\u3067\u3001\u3064\u307e\u305a\u304d\u3084\u3059\u3044\u70b9\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n\n\n<ul class=\"is-style-bad_list wp-block-list\"><li><strong>\u6307\u6a19\u3092\u5897\u3084\u3057\u3059\u304e\u308b<\/strong>\uff1a\u8ffd\u3046\u6570\u5b57\u304c\u591a\u3059\u304e\u3066\u3001\u3069\u308c\u304c\u91cd\u8981\u304b\u5206\u304b\u3089\u306a\u304f\u306a\u308b<\/li><li><strong>\u91cf\u3060\u3051\u3092\u8ffd\u3046<\/strong>\uff1a\u30ea\u30fc\u30c9\u6570\u306f\u5897\u3048\u3066\u3082\u8ee2\u63db\u7387\u304c\u843d\u3061\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u3089\u306a\u3044<\/li><li><strong>MQL\/SQL\u306e\u5b9a\u7fa9\u304c\u66d6\u6627<\/strong>\uff1a\u90e8\u7f72\u9593\u3067\u8a8d\u8b58\u304c\u305a\u308c\u3001\u6570\u5b57\u304c\u4fe1\u7528\u3067\u304d\u306a\u304f\u306a\u308b<\/li><li><strong>\u9045\u884c\u6307\u6a19\u3057\u304b\u898b\u306a\u3044<\/strong>\uff1a\u53d7\u6ce8\u306e\u843d\u3061\u8fbc\u307f\u306b\u6c17\u3065\u3044\u305f\u3068\u304d\u306b\u306f\u624b\u9045\u308c\u306b\u306a\u308b<\/li><li><strong>\u4f5c\u3063\u3066\u653e\u7f6e\u3059\u308b<\/strong>\uff1a\u4e8b\u696d\u304c\u5909\u308f\u3063\u3066\u3082\u30c4\u30ea\u30fc\u3092\u898b\u76f4\u3055\u305a\u3001\u5b9f\u614b\u3068\u4e56\u96e2\u3059\u308b<\/li><\/ul>\n\n\n<h2 class=\"wp-block-heading\">AI\u306b\u4efb\u305b\u308b\u7bc4\u56f2\u3068\u4eba\u304c\u62c5\u3046\u7bc4\u56f2<\/h2>\n\n\n<p class=\"wp-block-paragraph\">KPI\u8a2d\u8a08\u306b\u304a\u3051\u308b\u751f\u6210AI\u306e\u5f79\u5272\u306f\u3001\u3042\u304f\u307e\u3067<strong>\u601d\u8003\u306e\u88dc\u52a9\u3068\u4f5c\u696d\u306e\u52b9\u7387\u5316<\/strong>\u3067\u3059\u3002\u6700\u7d42\u7684\u306a\u5224\u65ad\u306f\u4eba\u304c\u62c5\u3046\u3001\u3068\u3044\u3046\u7dda\u5f15\u304d\u3092\u610f\u8b58\u3059\u308b\u3068\u3001AI\u3092\u5b89\u5168\u306b\u4f7f\u3048\u307e\u3059\u3002\u6b21\u306e\u8868\u306e\u3088\u3046\u306b\u5f79\u5272\u3092\u5206\u3051\u308b\u3068\u3001\u8ff7\u3044\u306a\u304f\u9032\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><thead><tr><th>\u5de5\u7a0b<\/th><th>AI\u306b\u4efb\u305b\u308b<\/th><th>\u4eba\u304c\u62c5\u3046<\/th><\/tr><\/thead><tbody><tr><td>\u30c4\u30ea\u30fc\u8a2d\u8a08<\/td><td>\u305f\u305f\u304d\u53f0\u30fb\u6307\u6a19\u306e\u5019\u88dc\u51fa\u3057<\/td><td>\u81ea\u793e\u5b9f\u614b\u306b\u5408\u308f\u305b\u305f\u53d6\u6368\u9078\u629e<\/td><\/tr><tr><td>\u6570\u5b57\u306e\u5206\u6790<\/td><td>\u96c6\u8a08\u30fb\u50be\u5411\u306e\u8981\u7d04\u30fb\u793a\u5506\u51fa\u3057<\/td><td>\u539f\u56e0\u306e\u89e3\u91c8\u3068\u6253\u3061\u624b\u306e\u6c7a\u5b9a<\/td><\/tr><tr><td>\u5b9a\u7fa9\u3065\u304f\u308a<\/td><td>\u6587\u8a00\u306e\u305f\u305f\u304d\u53f0<\/td><td>\u90e8\u7f72\u9593\u306e\u5408\u610f\u5f62\u6210<\/td><\/tr><tr><td>\u30ec\u30dd\u30fc\u30c8<\/td><td>\u6587\u7ae0\u5316\u30fb\u30ec\u30d3\u30e5\u30fc\u8cc7\u6599\u306e\u4e0b\u66f8\u304d<\/td><td>\u7d4c\u55b6\u3078\u306e\u8aac\u660e\u3068\u610f\u601d\u6c7a\u5b9a<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n<h2 class=\"wp-block-heading\">\u3088\u304f\u3042\u308b\u8cea\u554f<\/h2>\n\n\n<h3 class=\"wp-block-heading\">KPI\u306f\u3044\u304f\u3064\u304f\u3089\u3044\u306b\u7d5e\u308b\u3079\u304d\u3067\u3059\u304b\uff1f<\/h3>\n\n\n<p class=\"wp-block-paragraph\">\u8ffd\u3046\u6307\u6a19\u304c\u591a\u3044\u307b\u3069\u826f\u3044\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5404\u30d5\u30a1\u30cd\u30eb\u6bb5\u968e\u3067\u300c\u91cf\u300d\u3068\u300c\u8ee2\u63db\u7387\u300d\u306e\u4ee3\u8868\u7684\u306a\u3082\u306e\u306b\u7d5e\u308a\u3001\u65e5\u3005\u898b\u308b\u306e\u306f\u5148\u884c\u6307\u6a19\u3092\u4e2d\u5fc3\u306b\u6570\u500b\u306b\u7559\u3081\u308b\u306e\u304c\u73fe\u5b9f\u7684\u3067\u3059\u3002\u8a73\u7d30\u306a\u6307\u6a19\u306f\u3001\u8ab2\u984c\u3092\u6398\u308a\u4e0b\u3052\u308b\u3068\u304d\u3060\u3051\u898b\u308b\u88dc\u52a9\u6307\u6a19\u3068\u3057\u3066\u6271\u3046\u3068\u3001\u904b\u7528\u304c\u56de\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n<h3 class=\"wp-block-heading\">\u30c7\u30fc\u30bf\u304c\u5c11\u306a\u304f\u3066\u3082KPI\u8a2d\u8a08\u306f\u3067\u304d\u307e\u3059\u304b\uff1f<\/h3>\n\n\n<p class=\"wp-block-paragraph\">\u3067\u304d\u307e\u3059\u3002\u904e\u53bb\u30c7\u30fc\u30bf\u304c\u4e4f\u3057\u3051\u308c\u3070\u3001\u307e\u305a\u696d\u754c\u306e\u4e00\u822c\u7684\u306a\u8ee2\u63db\u7387\u3084\u3001\u7c97\u3044\u4eee\u8aac\u3067\u6570\u5b57\u3092\u7f6e\u3044\u3066\u59cb\u3081\u307e\u3059\u3002\u904b\u7528\u3057\u306a\u304c\u3089\u81ea\u793e\u306e\u5b9f\u30c7\u30fc\u30bf\u304c\u305f\u307e\u308c\u3070\u3001\u305d\u3053\u3067\u7cbe\u5ea6\u3092\u4e0a\u3052\u3066\u3044\u3051\u3070\u5341\u5206\u3067\u3059\u3002\u5b8c\u74a7\u306a\u6570\u5b57\u3092\u5f85\u3064\u3088\u308a\u3001\u4eee\u3067\u3082\u52d5\u304b\u3057\u306a\u304c\u3089\u76f4\u3057\u3066\u3044\u304f\u307b\u3046\u304c\u65e9\u304f\u6210\u679c\u306b\u8fd1\u3065\u304d\u307e\u3059\u3002<\/p>\n\n\n<h3 class=\"wp-block-heading\">\u751f\u6210AI\u306b\u793e\u5185\u306e\u6570\u5b57\u3092\u5165\u529b\u3057\u3066\u3082\u5927\u4e08\u592b\u3067\u3059\u304b\uff1f<\/h3>\n\n\n<p class=\"wp-block-paragraph\">\u6a5f\u5bc6\u60c5\u5831\u306e\u6271\u3044\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u500b\u4eba\u60c5\u5831\u3084\u9867\u5ba2\u540d\u306a\u3069\u306f\u4f0f\u305b\u3001\u6570\u5b57\u306e\u50be\u5411\u3060\u3051\u3092\u6e21\u3059\u306e\u304c\u5b89\u5168\u3067\u3059\u3002\u6cd5\u4eba\u5411\u3051\u30d7\u30e9\u30f3\u306e\u4e2d\u306b\u306f\u5165\u529b\u5185\u5bb9\u3092\u5b66\u7fd2\u306b\u4f7f\u308f\u306a\u3044\u8a2d\u5b9a\u304c\u3042\u308b\u305f\u3081\u3001\u793e\u5185\u306e\u91cd\u8981\u30c7\u30fc\u30bf\u3092\u6271\u3046\u306a\u3089\u3001\u305d\u3046\u3057\u305f\u74b0\u5883\u3092\u9078\u3076\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n\n\n<h2 class=\"wp-block-heading\">\u307e\u3068\u3081<\/h2>\n\n\n<p class=\"wp-block-paragraph\">BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u306e\u8981\u70b9\u306f\u3001<span class=\"swl-marker\" style=\"background:linear-gradient(transparent 60%,#fff3a3 60%)\">\u58f2\u4e0a\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3057\u3001\u30d5\u30a1\u30cd\u30eb\u5404\u6bb5\u968e\u306e\u6307\u6a19\u3092\u5168\u793e\u5171\u901a\u306e\u5b9a\u7fa9\u3067\u3064\u306a\u3050\u3053\u3068<\/span>\u3067\u3059\u3002KGI\u3092\u9802\u70b9\u306bKPI\u30c4\u30ea\u30fc\u3067\u5206\u89e3\u3057\u3001\u91cf\u3068\u8ee2\u63db\u7387\u306e\u4e21\u9762\u3092\u8ffd\u3046\u3002MQL\u30fbSQL\u306e\u5b9a\u7fa9\u3092\u305d\u308d\u3048\u3001GA4\u3084CRM\u3067\u6570\u5b57\u3092\u898b\u3048\u308b\u5316\u3059\u308b\u3002\u751f\u6210AI\u306f\u8a2d\u8a08\u306e\u305f\u305f\u304d\u53f0\u3065\u304f\u308a\u3068\u5206\u6790\u306e\u58c1\u6253\u3061\u306b\u6d3b\u304b\u3057\u3001\u5224\u65ad\u306f\u4eba\u304c\u63e1\u308b\u3002\u307e\u305a\u306f\u3001\u81ea\u793e\u306e\u58f2\u4e0a\u76ee\u6a19\u304b\u3089\u5fc5\u8981\u306a\u30ea\u30fc\u30c9\u6570\u3092\u9006\u7b97\u3059\u308b\u3068\u3053\u308d\u304b\u3089\u59cb\u3081\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n\n\n<p style=\"font-size:0.85em; color:#666; border-top:1px solid #ddd; margin-top:40px; padding-top:16px;\">\u203b\u672c\u8a18\u4e8b\u306b\u306fAI\u304c\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u7de8\u96c6\u8005\u304c\u78ba\u8a8d\u30fb\u7de8\u96c6\u3057\u3001\u53ef\u80fd\u306a\u9650\u308a\u6b63\u78ba\u3067\u6700\u65b0\u306e\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3088\u3046\u52aa\u3081\u3066\u304a\u308a\u307e\u3059\u304c\u3001\u60c5\u5831\u306e\u5b8c\u5168\u6027\u3001\u6b63\u78ba\u6027\u3001\u6700\u65b0\u6027\u3001\u6709\u7528\u6027\u7b49\u306b\u3064\u3044\u3066\u4fdd\u8a3c\u3059\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u672c\u8a18\u4e8b\u306e\u5185\u5bb9\u306b\u57fa\u3065\u3044\u3066\u884c\u52d5\u3092\u53d6\u308b\u5834\u5408\u306f\u3001\u8aad\u8005\u3054\u81ea\u8eab\u306e\u8cac\u4efb\u3067\u884c\u3063\u3066\u3044\u305f\u3060\u304f\u3088\u3046\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u8a2d\u8a08\u3092\u3001\u58f2\u4e0a\u76ee\u6a19\u304b\u3089\u306e\u9006\u7b97\u3067\u8ff7\u308f\u305a\u7d44\u307f\u7acb\u3066\u308b\u65b9\u6cd5\u3092\u89e3\u8aac\u3002KGI\u3068KPI\u306e\u9055\u3044\u3001\u30d1\u30a4\u30d7\u30e9\u30a4\u30f3\u8d77\u70b9\u306e\u8a2d\u8a08\u3001MQL\/SQL\u306e\u5b9a\u7fa9\u7d71\u4e00\u3001KPI\u30c4\u30ea\u30fc\u3001GA4\u3084CRM\u3067\u306e\u53ef\u8996\u5316\u3001\u751f\u6210AI\u3092\u4f7f\u3063\u305f\u8a2d\u8a08\u52b9\u7387\u5316\u307e\u3067\u3001\u6c7a\u88c1\u8005\u76ee\u7dda\u3067\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n","protected":false},"author":5,"featured_media":7220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-2908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-marketing-analytics"],"_links":{"self":[{"href":"https:\/\/debono.co.jp\/media\/wp-json\/wp\/v2\/posts\/2908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/debono.co.jp\/media\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/debono.co.jp\/media\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/debono.co.jp\/media\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/debono.co.jp\/media\/wp-json\/wp\/v2\/comments?post=2908"}],"version-history":[{"count":3,"href":"https:\/\/debono.co.jp\/media\/wp-json\/wp\/v2\/posts\/2908\/revisions"}],"predecessor-version":[{"id":3312,"href":"https:\/\/debono.co.jp\/media\/wp-json\/wp\/v2\/posts\/2908\/revisions\/3312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/debono.co.jp\/media\/wp-json\/wp\/v2\/media\/7220"}],"wp:attachment":[{"href":"https:\/\/debono.co.jp\/media\/wp-json\/wp\/v2\/media?parent=2908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/debono.co.jp\/media\/wp-json\/wp\/v2\/categories?post=2908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/debono.co.jp\/media\/wp-json\/wp\/v2\/tags?post=2908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}